Given the prolific amount of opinions on Paid Search Advertising or PPC, I thought it would be helpful to share what we've learned about the field given our wide client base. Since there's a lot of business out there, we thought this would be helpful: Myths/Reality You will see results right away. This is the greatest myth. Many think they will put in a budget, set a keyword price and then hope that it works right away. When it doesn't, they walk away. Others put in really high budgets and burn lots of cash quickly. Sometimes, budgets are not reached and they think there's not enough market for their area. The reality is to do this in an optimal fashion, there's a disciplined ... Read more...

A number of articles in the Wall Street Journal and the NY Times discuss the decline in newspaper advertising. Here's a quote from a NY Times article: "Advertising sales continues to sag at major newspaper publishers, judging by the quarterly results reported today by The New York Times Company and the Tribune Company, owner of the Los Angeles Times, Chicago Tribune and Newsday.   For the third quarter, The Times Company’s overall revenue declined to $739,6 million, 2.4 percent less than the comparable quarter last year, mainly because of a 4.2 percent fall in advertising revenue, the company reported. At Tribune, revenue fell to $1.35 billion, a 2.5 percent decline from a year earlier; revenue from print advertising ... Read more...

An FAQ with info on how to use Google Adwords and Yahoo Overture for Your Web Marketing

• “(PPC) is at once starkly simple, bafflingly complex, and highly effective.â€? -- Rick Bruner, Director of Research, DoubleClick.com

Summary

• PPC (Pay-per-Click) lets you place your ad in search engines such as Google.
• Your PPC ads are displayed when a user searches for your service. This means your ads are shown only to people who are interested in your product or service.
• Your ad's placement is based on how much you bid against your competitors: the more you bid, the higher your ad will appear.
• Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC brings the highest conversion rates and the most qualified leads.
• In contrast ... Read more...