This is my article posted in the OpSource Newsletter: Search and Social Media - Making Sense for SaaS By Rajiv Parikh, CEO of Position2 It seems that every day there's a new way to market to your prospects online.

"Use Facebook," one person says. "Try Twitter," says another. But then your CEO is asking, "Why aren't we at the top of Google?" How do you make sense of it all? Where do you focus your efforts? As the founder of a search and social media marketing firm with SaaS clients, let me share some experience. Why Search? In a typical B2B purchase, as many as 22 people are involved1. One of the most important players is the technical buyer who evaluates different products vs. ... Read more...