I recently spoke at a WebGuild event titled "Web Analytics: Measure Social Media Engagement." Great panelists including Carla Bourque, VP Media & Entertainment, Nielsen Online, Eddie Smith, VP Marketing and Business Development, Socialmedia.com, Giovanni Rodriguez, Managing Partner, Conversation Group. The moderator was Andreas Weigand, former Amazon Chief Scientist. We discussed a variety of topics. My focus was to discuss real-life examples of how companies advantage of Social Media whether it be blogs, Facebook, YouTube or Twitter. At Position2 we work with clients to drive user engagement and leads with Social Media. There are technology companies like Coverity that connect with their community with Twitter in addition to media sites like Read more...