We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Currently, we develop strategy and manage social media marketing (SMM) campaigns for most of our clients and our activity in this area has doubled in the last three months. The interest inSMM was coming to a head, and this burst in business has afforded us opportunities to experiment with various forms of SMM and strengthen our capabilities for the future. At the onset of SMM we started with blog commenting, PR submissions and social bookmarking. We quickly moved on to executing micro-sites, widgets, multiple blogs, Twitter campaigns and viral techniques.  We have taken our clients to a higher ... Read more...

Since 1995 when ‘e-commerce’ started becoming mainstream, entire industries that are wholly web-based have emerged, and traditional businesses have turned to the Web for an ever increasing contribution to their revenues.

It is estimated that more than 94% of America’s active users have a broadband connection to the Web. Consumers now reflexively go online to window-shop, educate themselves, and generally spend more of their waking hours surfing the web.

It’s imperative for every business to follow and understand their target customers’ online behavior. These businesses have to then structure their online presence and their off-line, traditional processes to meet the needs of their customers.

To achieve these objectives, decision makers are increasingly adopting Web Analytics. On March ... Read more...

Since the start of 2009, Position2 has accelerated on the momentum it gained in the second half of 2008. In the past week alone we have won four new clients, significant new business from current clients, hired new talent, and are on the cusp of deploying some cool new tools and processes to better serve our search and social media marketing clients .  All this despite the recessionary turmoil that surrounds us. We're happy, confident and know we already match and better the best in our industry. So, as a rapidly growing start-up we entered TiE50--a contest run by, TiE Silicon Valley, the founding chapter of one of the world's most prominent networks of entrepreneurs. The winners will be announced at ... Read more...