People spend a lot of time creating tons of content, making flashy designs and graphics but little do they realize that their website architecture may play a big role in increasing traffic to their website. We have noticed many keyword-optimized websites, over the years, have performed poorly in search engines, mainly due to the [...]

People spend a lot of time creating tons of content, making flashy designs and graphics but little do they realize that their website architecture may play a big role in increasing traffic to their website. We have noticed many keyword-optimized websites, over the years, have performed poorly in search engines, mainly due to the fact that their website architecture was not up to the mark. From mom and pop websites to enterprise-level websites, every website needs to have good website architecture not only to ensure that the search engine spiders crawl the website effectively, but also to provide a good user experience by improving navigation and accessibility. I’d like to share a few tips on how to make your website more ... Read more...

Google gives each keyword in your AdWord account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with high QS are eligible to enter the auction more easily and at a lower cost compared to [...]

Google gives each keyword in your AdWord account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with high QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS: •    Keyword's click-through rate (CTR) •    The relevance of the keyword and ad text to its ad group and ... Read more...

Picture this: A dissatisfied customer circulates negative comments about your company on the World Wide Web. Why? The reasons could be anything - your after-sales service is lousy or your customer care executive was impolite. When an irate customer (who might also be wearing the cloak of anonymity) has the ability to express himself [...]

Picture this: A dissatisfied customer circulates negative comments about your company on the World Wide Web. Why? The reasons could be anything - your after-sales service is lousy or your customer care executive was impolite. When an irate customer (who might also be wearing the cloak of anonymity) has the ability to express himself through blogs, forums and social media networks, you are in for a tough time. This is where Online Reputation Management (ORM) comes in. You need to constantly monitor the Internet on what is being said about your company. It could be good, bad or outright ugly. And what you need to be concerned about is the bad and the ugly. Here’s what could be done: •    Reach out: ... Read more...

Introduction For those not familiar with Quality score (QS). Google gives each keyword in your AdWords account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with awith higher QS are eligible to enter the auction [...]

Introduction For those not familiar with Quality score (QS). Google gives each keyword in your AdWords account a Quality Score or QS. QS is a numerical value that ranges between 1 and 10. To allot a keyword to an advertiser, Google conducts an auction. Keywords with awith higher QS are eligible to enter the auction more easily and at a lower cost compared to keywords with a lower QS. Google’s goal is to encourage relevant ads for their users and their pricing system is designed in a way that favors relevant ads and keywords, i.e. ads that get a high click-through and therefore make Google more money. The following factors determine a keyword QS

• Keyword click-through rate (CTR)
• The relevance of the keyword and ... Read more...