Campaign Structure is the foremost thing that makes or breaks an account. This is where you can manage your budgets for your account. The most basic campaign structure is classified into these four campaigns, namely: Corporate campaign is where you create clusters for your corporate keyword and its variations. In this campaign, you look into the fact whether your corporate keyword appears in your ad and in the landing page. Core Campaign will have all the clusters of keywords that directly relate to your business. For example, if you are a used-car seller, your Core Campaigns will contain clusters like used-cars, second-hand cars, pre-owned cars, and so on. This is the campaign where you should allocate more budget as this relates to ... Read more...

How "on page" Search Engine Optimization can boost your organic search results Introduction Search Engine Optimization (SEO) does not consist of a fixed process which when followed will result in the website ranking high in various search engines. This is because search engines are very versatile and do not share the actual recipe they follow while calculating website ranks for particular keywords. However, there are parameters that SEO specialists utilize while optimizing websites. A few “secret ingredients” as the search engines call it are unknown as their parameters keep changing. We created this best practice document based on our experience over the years. SEO as a whole consists of on-page and off-page activities that, if blended in the right proportion, will lead to ... Read more...

We're back with the concluding part of the previous post. Twit coupons 51. Increase sales for your business by giving exclusive coupons to your followers 52. Use http://twtqpon.com/ to distribute coupons via Twitter 53. Get your tweets indexed in http://cheaptweet.com/ by using cheaptweet hashtag and increase exposure for your deals Twitter promotion 54. Now you can run sweepstakes offers via Twitter to create brand awareness, increase sales, etc. 55. Set the objective for Twitter promotion 56. Make sure that there is no bias in your promotion and be transparent in what you offer 57. To participate in the offer, ask users to include hashtags in their tweets 58. Track the performance of your campaign using this trend-tracking tool: http://www.trendrr.com/ 59. Make sure that you do not spam ... Read more...

We can use four keyword match types for PPC campaigns: 1. Broad: Display your ad if your Keyword is anywhere in the Search term 2. Phrase: Displays your ad only if Search Term and Keyword are in the same order 3. Exact:  Displays your ad only if the Search Term exactly matched with the Keyword 4. Negative: Your ad will not be displayed if a negative Keyword is included in a search term. These keywords help us control broad and phrase match keywords. We can use Negative keywords in all Broad, Phrase and Exact match types. Glossary Search Term: word used by the user Keyword: word bid on by the advertiser The grid below will help you understand the various terms used by the top three search engines: Read more...