I am sure you know what  bookmarks are - those strips of leather or crafted card used to mark a place in a book. Similarly, on the internet, users can use bookmarks to save their favorite pages to visit in future. Personally, I have an enormous amount of important pictures, videos and documents and I save all of them in social bookmarking sites. Now, you might wonder what social bookmarking is. Wikipedia defines it as, “A method for internet users to store, organize, search, and manage bookmarks of webpages on the internet with the help of metadata.”  In other words, it is a method used to save and store online information or webpages for future reference. It also helps you share ... Read more...

1. The SEO value of directories Directories have always been a tested method to acquire inbound links to websites. Google’s index now filters inbound links that ignore links from directories. Though, this is limited to the listing of the inbound link in search results, it has not undermined the SEO value of directories. Search engines consider every inbound link as a vote cast in favour of the website. The number of inbound links is how the popularity of a website is measured. Of even greater importance is the quality and relevance of the inbound link. If an inbound link is from a website that has a high Google Page Rank, its value will be much greater than a link from a website ... Read more...

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business. Get started 1. Create a Twitter account 2. Make sure, that you have selected a unique vanity URL for your Twitter account 3.  Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html 4. Include a link to your corporate website 5. Promote your Twitter presence on your ... Read more...

Generally, Pay per click (PPC) account managers find it difficult to monitor performance of their content campaigns. In order to optimize their campaigns, it is important for them to understand whether the chosen keywords are the right ones, especially to measure the performance of the keywords they bid for. The content network displays ads to users as they search for topics of interest and browse sites that relate to their keywords. The ad group's entire keyword list helps determine where ads show on the content network. Here the rule is, the more closely related the keyword, the more likely the ads will find the right audience. It is important to know which keywords actually worked on which site. However, Google does not ... Read more...