In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a website alone is no longer enough; it needs monitoring and nurturing. It is also important to sustain growth through continuous search engine optimization and result tracking. One of the things that play a role in a site’s performance is its domain name. The domain name is an important part of the website. It plays a vital role in the discovery and recall of a website. Using the ... Read more...

The best Landing Page (LP) is not what it is, but what it can do. A good Landing Page should provide a customized sales pitch to the visitor. Improve conversion rate by applying the Continuity and Congruence concepts When visitors land on your landing page, are they able to find what they were looking for? If they are not getting the right mix, or if the content is incomplete, it affects the effectiveness of your landing page and you could miss a potential customer. Many landing pages fail because the products’ value proposition is not communicated effectively. Here are some steps that will help reverse this effect. Continuity By ensuring that each step in the conversion process either states or supports the value proposition preserves ... Read more...

Social Media has evolved into a powerful online tool in today’s world. Companies now specially employ people to handle various aspects of their social media campaigns. However, we still see many companies that have still not leveraged the efficiencies of social media. The ones that are successful in this regard are sure about whom they want to target, how they should react to online conversation and how they can measure their online presence. These initiatives have helped them further strengthen their brand presence, both online and offline. So, for companies that are still contemplating entering Social Media, here are a few things that could help you decide. Are you aware of your current online reputation? Your customers could be using different forums to talk ... Read more...

We're back with the final installment of SEO-friendly website architecture.

URL architecture: Dynamic URL structure is often a common issue in large websites that are driven by Content Management Systems (CMS). I have listed a few points to help you understand how you could construct a good URL structure for your website. Following are tips for an ideal URL structure: Tip 1: Describe your page and keep your URLs short Tip 2: URLs should remain static without the use of query strings or dynamic parameters (“?,=, and etc) or alphanumeric characters (3IWHD7937q2) Tip 3: Use keywords in your URLs and ensure that they are not case sensitive Tip 4: Have fewer folders (keep it to less than four trailing slashes) Tip 5: Use hyphens ... Read more...