Online and Search marketing are even more important now to marketers in the current recessionary environment. It is more cost-effective and measurable than other media. Further, expectations from Search and Social Media Marketing are now much higher than before. How to advertise effectively using Social Media networks? Join Position2 in Effective Advertising via Social Networks, a panel discussion on Social Media and Video forum at the five-day Search Engine Strategies Conference from August 10 to 14, 2009. For the first time in 11 years, the Conference will include a full-day track Social Media and Video, where Position2, represented by Soumya Ravi, Director of Client Management, will share insights on Effective Advertising via Social Networks. An expert on Social and Search Marketing, Soumya Ravi ... Read more...

How on-page Search Engine Optimization can boost your organic search results In Part 1 of the blog, we discussed a few important on-page SEO factors that are essential to get high rankings in the Search Engine ranking pages. This part will cover the rest of the top-nine Search Engine ranking factors. These factors include: 1. Header Tags: Header tags such as H1, H2 … H6 define the headings in HTML documents or pages. The main heading on the page is defined using H1 tags , followed by H2, H3… H6. These header tags help search engines identify the important keywords of the particular web page. Given below is an example of a heading tag. E.g.: <h1> Search Marketing & Social Media Marketing Solutions</h1> 2. File naming: It is ... Read more...

Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the maximum exposure in search results from a PR: 1. Writing the PR 2. Promoting the PR Writing the PR Ensure that your PR is Search Engine Optimized (SEO). Include the top keywords and the brand name in the title and repeat these in the summary and description.  We do this because Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there ... Read more...