We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and reporting. Now that time has been reduced by over 30%! [...]

We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and reporting. Now that time has been reduced by over 30%! And we’ve been able to squeeze out more value from accounts that had hit a plateau. Although the overall interest in bid management software seems to have waned over the last few years, there still seems to be a lot of debate online about the need for automated bid management. Interest Over Time for ‘bid management software’ | 2004 - present

There are those ... Read more...

Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users. With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence [...]

Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users. With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world. Social Media Monitoring is all about figuring on what the objectives are, listening, refining the talks, analyzing and taking action. Social Media Monitoring and analysis can be used by a brand to improve a product, get feedbacks, customer service, market research or any ... Read more...

Determine Keyword Trends Using Google Trends Application In order to execute a successful SEO strategy for your website, it is important to know the search trend while selecting keywords for optimization. This data can be obtained from a Google application called “Google Trends”. The application allows us to enter in the keywords or keyword phrases [...]

Determine Keyword Trends Using Google Trends Application In order to execute a successful SEO strategy for your website, it is important to know the search trend while selecting keywords for optimization. This data can be obtained from a Google application called “Google Trends”. The application allows us to enter in the keywords or keyword phrases of our interest and shows how often the particular keyword is searched for in the past on a daily, monthly or yearly basis. By selecting and creating content using these keywords in your website, you can generate a lot of traffic and improve your rankings. Different ways to use Google Trends data for SEO gains: 1 Compare keyword performance: You can use Google Trends to compare the ... Read more...

The promotion of a product/service using Videos   is an important part of Social Media Marketing. In this article we discuss some main points related to tracking of such campaigns. This article is not focused on any particular tool instead it tries to enumerate the basic idea behind tracking of such campaigns. Background The Video can be [...]

The promotion of a product/service using Videos   is an important part of Social Media Marketing. In this article we discuss some main points related to tracking of such campaigns. This article is not focused on any particular tool instead it tries to enumerate the basic idea behind tracking of such campaigns. Background The Video can be embedded on a web page or can be uploaded to a video sharing site such as YouTube.  YouTube provides a free tool called “YouTube Insight” which provides lot of useful statistics for uploaded videos. You can answer questions like

• In which geographical region is the video being viewed the most?
• What day of the week does the video get maximum visits?
• Which are the hotspots in the video? (Hot ... Read more...