Google caffeine – A recent update in Google’s algorithm will change how search engine results are perceived. The new update has changes in Google’s crawling and indexing mechanism and will bring minor fluctuations in keyword ranks. Google announced that this update will only include changes in its internal algorithm and will not include any user interface changes. This new update will seem more capable of producing real-time results. This happens to be a big step by Google towards providing real time search by improving capacity, speed & accuracy. According to Google, its Caffeine update will bring certain changes such as, 1) Google’s current infrastructure of manages data by way of Collection > Quality Ranking > Sandbox > Search Results. Google caffeine seems ... Read more...

“The End” is “The Beginning” Imagine a movie starts with “The End” in the beginning. People will walk away. But in PPC, the advertiser should know the end. Many advertisers start their PPC campaign without knowing their end goal so here the visitor walks away. So an advertiser should know what he has to achieve at the end. Plan your work with your ultimate goal and objective such as “How does the PPC campaign affect the bottom line and what kind of ROI am I seeing? These kinds of questions will be helpful to be more clear on your goal & objective. The goal for your PPC campaign must be the conversions which speak for you directly. Conversion Path Optimization Once your goals ... Read more...

It is an established fact that Facebook is one of the most popular social networking sites today. Some social networking sites are personal and some formal, but Facebook is a mix of both. It has a major impact on business primarily because the creating pages and groups as a marketing/educational/promotional aspect is free and effective compared to some of the paid advertising methods. Facebook can be used effectively to build a business presence and influence the target audience. Get Started 1.    Join Groups: Search for groups in Facebook related to your business and join them. Do not exceed a limit of four groups a day. This amounts to spam and is not taken lightly by Facebook. Facebook has a stricter set of ... Read more...

Local businesses face challenges when they receive business leads to which they cannot cater to, through ads that are not properly targeted. To address this situation, Google has released Ad Extensions. Google Ad Extensions is an expanded version of a standard text ad with additional business information such as an address of a business.  For example, if a user searches for a hotel in Boston and an ad shows up with an address of a hotel in Boston with the location, there is a high probability that the user will click on the ad. In this way, you can target prospective customers who will convert a query into business. Here is how Google Ad Extensions appear in a search result: Benefits of ... Read more...