Social media is the most potent tool to influence people on the web nowadays. Platforms such as Facebook, Twitter, YouTube, Flickr, etc. allow you to get directly in touch with potential customers. There is no limit to the number of ways you can promote your site or business through some of the social media channels mentioned above. Only social media has the reach that can get online attention and huge traffic to your site at virtually no extra cost. Why you need social media: 1. Your competitors are using it Most of your competition, some of whom you were not even aware of, are using social media to promote themselves. You might notice them on search engine results. The reason they show up ... Read more...

The elements of a landing page (LP) help reenergize and improve a landing page’s performance. 1. Ad-LP relevance I discussed this in my last blog under “continuity.” How relevant is your ad’s messaging to your Landing Page? When you have different keywords with lots of ads running, but direct traffic to just a few landing pages, then the relevance to your ad and LP isn’t very good. For example, someone who clicks on a mobile accessories ad is directed to a generic mobile phone page, which is not closely related to the ad. The Ad-LP relevance needs to be more focused and specific. 2. Design How does your landing page look? When a visitor clicks on your text ad, he or she will reach ... Read more...

In order to execute a successful SEO strategy, it is very important to know who your competitors are. Understanding your competitors’ SEO strategy, website and their level of penetration in the internet is critical to the success of SEO campaigns. What I am referring to is not just direct competitors, but competitors that rank in search engines for the keywords that you optimize your website. Executing an SEO competitive analysis Competitive SEO analysis can reveal many interesting findings about your competitors’ SEO. After you have shortlisted the keywords and the competitors that rank for those keywords, run your competitors’ websites through this checklist: Content Analysis: Analyzing your competitors’ content will help you set a benchmark on how much you need to optimize your website. 0 ... Read more...

Search Engine Optimization (SEO) copywriting is always a challenge as keywords are the main players here. A wrong keyword can make a big difference, because it can affect the amount of traffic to your website. On the other hand, SEO copywriting needs to strike a balance between keyword-rich text and good, readable marketing copy. A good SEO copywriter needs to blend the right keywords, in the right density, without hurting marketing communication.  Good SEO copywriting can remarkably improve the internal and external aspects of your website’s SEO, and help in increasing the traffic to the site from search engines. Here are a few things that SEO copywriters must remember when determining keywords to optimize in a website: • Have a relevant and good ... Read more...