Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice. This new policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement & compatible parts in US market. So there will be no more whitelists or blacklists maintained by Google’s systems – use of your trademark, as long as it seems legitimate, will be allowed freely. Google is already facing two class-action trademark lawsuits, and as Eric Goldman on his Technology & Marketing Law Blog says, this move could open them up to more. So how much impact will it ... Read more...

What Is Nofollow Link Attribute? The nofollow attribute allows the webmaster or a website owner to instruct the search engine robot not to follow/crawl the “links on a page” or “a specific link on the page”.  In other words, links with Nofollow will not influence link target’s ranking in the search engine's index.  Therefore, the page at the other end of the link will not get any benefit in terms of enhancing their pagerank.  This enables search engines to effectively counter the ménage of spamming. History of Nofollow Link Attribute “Nofollow “tag was originally conceived to help prevent blog spam i.e., bloggers being spammed in their comments section with irrelevant ads.  The spammers used to benefit by taking a share of “link juice” ... Read more...

In the PPC world, a Quality Score is a measure which tells you the relevance of your keyword to the users search query. Specifically, Quality Score is a score given to a particular keyword taking historical data of the keyword’s Click Through Rate, quality of the landing pages, relevance of the ad with the keyword and several other factors. Why Quality Score is important for a PPC professional? Not because it gives a rating on a scale of ten but as a score which reduces your CPC when your Quality Score moves up, which affects your First Page Bid Estimates and your Ad Position. Today I would be breaking 5 myths about Quality Score.

Restructuring your account does not cause you to lose ... Read more...

A Guest Blogger is someone who writes a post for a blog that is not owned by him. In order to become a good guest blogger a few points need to be kept in mind. For instance, find a blog that is similar to yours. Do your research. It’s best to write for a blog that caters to a niche and has a good readership. Write your guest post keeping the host’s target audience in mind. The benefits of Guest blogging are as follows:

Backlinks: In your guest post, leave relevant links to your own blog or website. This is really helpful in terms of SEO.  When it comes to Search Engine ... Read more...