What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance:  In the image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing” for instance, takes you to the page http://www.lyris.com/solutions/lyris-hq/email-marketing, a page dedicated about the company’s email marketing solution. Anchor text and its implications on search engine optimization   Anchor text is an important search engine ... Read more...

Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is no longer enough to achieve basic SEO compliance. For a website to be truly SEO compliant, it is becoming increasingly important to address every aspect of website architecture, content and linking. Here is a checklist of things that you need to address to achieve SEO compliant website design and architecture. SEO Compliant Website Architecture Components Each of the items listed below have an impact on the site’s architecture ... Read more...

When choosing keywords for your PPC advertising campaign, it's important to give careful thought to the use of branded/corporate keywords, or keywords that support your company’s brand name. Some advertisers believe that bidding on their own brand terms is a waste of money. The reason being that the user has decided to convert with the brand he searched for and it would make more sense if he did it by clicking on the natural listings. Brand terms almost always appear at the top of the natural listings, (but not always). So why waste valuable budget on PPC? By not bidding on your brand, you are missing whole lot of traffic & conversions:

• A branded term always outperforms non-branded and competitive terms because ... Read more...

With the increasing competition in the search marketing space, Google & Yahoo has ruled the search engine space for many years by providing users a platform and technology to share information. Microsoft hasn’t been too far behind. Microsoft is trying to catch up aggressively with Google and Yahoo by providing free search marketing tools and technology for webmasters through its IIS SEO toolkit. Microsoft’s search engine optimization toolkit can be particularly helpful for your website when it’s on the staging server, as it helps the webmasters resolve issues related to the website’s architecture & content before the website is taken live. Some of the top level features offered by the Microsoft SEO toolkit include,

Site analysis module

Robots.txt ... Read more...