The Position² team was very excited when we announced the formal release of our in-house Bid Management platform late last year, and we have been seeing tremendous success in its adoption across companies. We have been developing and using it for the last four years for our existing customer base. And yes, there are still a few skeptics out there who do not realize the importance or need for automated bid management. Would you really want to use a scissor to mow your lawn?

Building A Case For Automated Bid Management

If you manage PPC campaigns with a budget of more than $50,000 per month, you will relate to the ... Read more...

February 13 was like every other day at Southwest Airlines. That is, until they refused to seat Kevin Smith on his flight from Oakland to Burbank. The reason was because his extra large size would hamper the ‘comfort and safety’ of other passengers. He was of the opinion that he offered no ‘safety risk’ as he fit between the armrests of the seat. He blew off steam by tweeting about the inconvenience and embarrassment he felt at having been removed from the plane.



Turns out Kevin Smith was no ordinary passenger. An award winning Director of movies like 'Dogma', 'Chasing Amy', & 'Cop Out', he has over a million followers ... Read more...

At first glance, Google Buzz looks like a Friendfeed/Twitter clone with a few extra features thrown in. But there’s for more to it than meets the eye. To get the real scoop on how it was received in the online world, we turned to the social media space.

We analyzed a total of 311,960 tweets over two days (February 9, 10). A majority thought it was capable of giving Facebook a run for its money. Here’s how the numbers added up:

• 59% thought that Google Buzz spells the end of Facebook's dominance.
• 24% were unimpressed. They called Google Buzz a Twitter clone and a failure on Google’s part.
• 12% were completely in the ... Read more...

Position² has won the 2010 Most Valued Partner award from one of its clients, Lenovo. This award was presented at the Lenovo Globes, a Partner Event. Position2 was shortlisted from over 20 other Lenovo partners for its creativity, approach and high quality output for Lenovo’s online advertising campaigns. One of the Creative Visualizers at Position2 received a special honor as well. In the words of Rajiv Parikh, Position2 CEO,  "This award is a validation of Position2’s online marketing expertise and reinforces our commitment to creative excellence. We’re very happy to see the value we provide to our clients recognized and rewarded in a forum among our peers. We will continue to invest in our team and capabilities as we firmly believe ... Read more...