We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do.

For a while now, the online marketing community has known that long tail keywords convert cheaper and faster. Long tail keywords are those millions of keywords and phrases that a site is searched for, but go unnoticed.

Long tail is the exact opposite of focused or targeted keywords. In SEO, everyone focuses on the "top keyword". This is what everybody follows and tries to gain rankings for. But if you ... Read more...

Google Analytics introduced asynchronous tracking in Dec 2009 as an "alternate way to track your website". According to Google, this code is processed separately and can execute without blocking other code or content. This allows the Analytics code to be placed higher in the page, unlike the traditional code.

The asynchronous tracking snippet is said to offer the following benefits:

• Faster overall page load time
• Improved data collection for short visits to rich media or script-heavy pages
• Collecting (and retaining) user clicks that occur before the tracking code loads

We decided to test Google's claim that the new code snippet improves page load time. Here's what we found.

Problem: To study the effect of using the ... Read more...

Google AdWords has implemented yet another new feature for AdWords PPC advertisers. This really cool new feature is specifically designed to provide users with more options to click on. An advertiser can create richer, more relevant ads that improve the value of their brand terms and other targeted keywords. The feature will show up to four additional links under the main ad for ads that "meet a certain high quality threshold." It allows advertisers to extend the value of existing Google AdWords ads by providing additional links to content deep within their sites, instead of sending all users to the same landing page.

Example of Ad Sitelinks



With Ad Sitelinks, you can point to specific ... Read more...