Software companies are using social media in their marketing efforts in some form today, and are looking to increase or expand their efforts in this space. Position² and Softletter are delighted to present the 2010 Social Media Marketing Survey for Software Companies which will help track and measure key trends, developments and metrics of social media marketing efforts.

The 2010 Softletter and Position² Social Marketing Survey for Software Companies covers:

• Types of social media usage
• Response rates to social marketing programs
• Usage of third party tools to manage and monitor your social marketing activities
• Lead and customer service metrics
• Brand management enhancement metrics
• Budgetary and marketing effectiveness metrics

Everyone who supplies ... Read more...

For those who missed the Social Media Strategies Conference (or if you were there and would like a copy of the presentation), you can download the deck on "Generating Traffic via Social Media" by Rajiv Parikh, CEO of Position².

The presentation covers:

• How Social Media is helpful in increasing the visibility of your content
• Social Media Plan - a POST approach
• Executing the 4 'C's
• Few useful resources
• Case study

Download:

Generating Traffic via Social Media

Let us know what you think!

The Social Media Strategies Conference is focused on how companies can leverage Social Media to achieve their business goals. It is the event for CMOs, Social Media Managers, Online Community Managers, Corporate Communications, PR, Marketing, and Advertising professionals.

Position² CEO Rajiv Parikh (@rajivparikh) will be speaking at the conference on "Generating traffic via Social Media" .

Please join us at the conference and get Keynotes, Sessions and Workshops that will help you refine your Social Media strategy.

Register with the Promo Code position2 and you'll get a $555 discount on the registration fee.

Position² will showcase Brand Monitor™ at ... Read more...

What does a customer get, of a Landing Page? He/she clicks the ads to come into the Landing Page (LP) to get what they want or what they're looking for. So as advertisers, it's our duty to keep them interested in our LPs.

What this Landing Page is all about?

In online advertising a lead capture page (a landing page) is the page that appears when a potential customer clicks on a PPC ad. The page will display content which is an extension of the PPC ad. The landing page can be customized in PPC campaigns to measure the effectiveness of different ads.

Let's see few interesting optimization points that's required in any landing page to ... Read more...