We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Twitter Influencer Analysis and Display

Now, next to each tweet, you will see an "Influencer Score" (out of 100) that our algorithm has rated for the author. Also, if you hover over the twitter author's username, you get to see more information about the author: Full Name, Influencer Score, Bio, Location, Website, Total Tweets, Followers and Following.

• How do we arrive at an Influencer Score?
  
  We identify 10 key sets of information on each Twitter author, and apply a specific weight ... Read more...

Position² will be showcasing its cloud based social media monitoring product, "Position² Brand Monitor™" at the Search Marketing Expo - SMX Advanced Seattle conference: June 8-9, 2010. Visit our booth and win exciting prizes!

Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.

Position² Brand Monitor™ Overview:

• Listen: Understand your customer needs and expectations. Listen to the buzz about your brand across millions of sites, blogs and tweets in real-time.
• Discover: Analyze customer perception and sentiment of your brand and those of your competitors. Identify key influencers ... Read more...

Nestle, the world's largest food conglomerate took successive hits to its brand image recently in an issue related to the company's apparent disregard for the environment. It all happened in just about three days, and the damage was fueled by activity in social media.

The Issue:

Environmental group Greenpeace said the palm oil used in the Nestle Kit Kat bars was a threat to the endangered Orangutan. Nestle sourced palm oil from Sinar Mas, the single largest producer of palm oil in Indonesia. Activists claimed that the rising demand for palm oil is one of the main reasons for the depletion of rain forests, which are being leveled to make way for palm oil plantations.

To get ... Read more...

By "Stickiness" we mean:

• Someone visits your site for the first time
• Stays there to explore the content
• Returns later to look for more.

For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content.

Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get ... Read more...