Google Instant: Impact Assessment & Action Checklists

September 16, 2010



Google Instant
Google rolled out the "Instant" update last week. Needless to say, it has generated lot of interest in the search marketing community, and has both marketers and practitioners coming forth with their analysis and assessment on the impact it will have. The team at Position² has been following developments and is pleased to present views as well as a checklist of a few action items. These are based on interactions with experts at Google, and internal tests. Watch out for more updates in the days to come - Position² Team

For those who came in late...

Google Instant was released by the search engine giant to enable "Faster Searches, Smarter Predictions and Instant Results", ... Read more...


Posted in Pay per click, SEO | No Comments »



Analyzing "Chat Quality" Using Google Analytics – Funnel Analysis

September 2, 2010



Funnel Report - Pre Analysis
A large number of websites have a chat feature to interact with their visitors. This allows them to

   - Offer real time assistance and advice

   - Promote a service/product to the visitor

Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here.

We tracked some chat conversations for a client using Google Analytics and analyzed the data obtained. Here is what we found.

Visitors to a site (xyz.com) can discuss their technical problems by chatting online with a support executive. The goal of this chat application is to solve technical queries as well as persuade the visitor to sign ... Read more...


Posted in Pay per click, Web Analytics | 1 Comment »



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