Google Instant: Impact Assessment & Action Checklists

September 16, 2010 | By

Google rolled out the “Instant” update last week. Needless to say, it has generated lot of interest in the search marketing community, and has both marketers and practitioners coming forth with their analysis and assessment on the impact it will have. The team at Position² has been following developments and is pleased to present views as well as a checklist of a few action items. These are based on interactions with experts at Google, and internal tests. Watch out for more updates in the days to come – Position² Team For those who came in late… Google Instant was released by the search engine giant to enable “Faster Searches, Smarter Predictions and Instant Results”, in their words. The entire SEO community wasted no time in going into a huddle to discuss the possible pros and cons, and how they’d have to change their methodologies. Online discussion boards are raging with opinions that run from “Now that’s useful, why didn’t they think of it before?” to “I don’t want Google to put words in my mouth!”. We saw this coming with the introduction of Google Suggest, which automatically suggests popular searches as you’re typing in your query. Users who were logged …

Posted in Pay per click | SEO

Analyzing “Chat Quality” Using Google Analytics – Funnel Analysis

September 2, 2010 | By

A large number of websites have a chat feature to interact with their visitors. This allows them to – Offer real time assistance and advice – Promote a service/product to the visitor Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here. We tracked some chat conversations for a client using Google Analytics and analyzed the data obtained. Here is what we found. Visitors to a site (xyz.com) can discuss their technical problems by chatting online with a support executive. The goal of this chat application is to solve technical queries as well as persuade the visitor to sign up for an annual service package. Why is tracking important?: We recommended tracking ‘chats’ to analyze Paid/Organic keywords resulting in chat Locations from where people initiate conversations Contributions of chat to conversions (sign ups) Implementation: Clicking on a chat button on the website opened a new window, on a third party domain. This domain did not allow placing the Google Analytics Tracking Code (GATC) thereby ruling out cross domain tracking. We recommended putting virtual pageview code linked to the ‘on click’ event of the “Chat Now” button. “Virtual pageview” was …

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