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Segmentation is a feature offered by many web analytics tools. It allows grouping of website visitors based on certain common characteristics. Some examples of segments are:

• Visitors coming from paid search campaigns
• Visitors spending more than 'x' minutes on the site
• Visitors who download a product brochure, etc.

Segmentation leads to deeper insights about our web site visitors. In the words of Avinash Kaushik it helps us in becoming Analytics Ninjas! The Position² Analytics Team segmented website traffic for one of our clients based on certain pre-defined criteria. This client offers privacy and security certification and compliance services for websites. Here is what we found:

Problem Statement

The client's website was receiving a very high number of visits but their conversion numbers were ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: The Enterprise Social Media Command Center: Processes.
• Social Media 101: Lessons From Ford's Brilliant Use of Social Media.
• New to Social Media: 5 Social Sites You May Not Have Heard About (Yet).
• Social Traffic: Social media drives 3% of traffic to e-commerce sites: survey.
• How to Go Social: Why Your B2B Website Needs Social Interaction.

• Correction: Google's Scraper Algorithm Now Live, Not Content Farms.
• Read more...

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A consistent, well-planned social media engagement strategy is no longer optional in today's market, with hundreds of millions of people readily voicing their opinions for or against products and services. Organizations must take the lead in monitoring and engaging in social media, or face the consequences of nonexistent responses to the voices of their customers. Previously, we had detailed why an enterprise needs a Social Media Command Center. Now, we shall go further and talk about the processes an enterprise social media command center needs to have integrated.

What are the processes in a Social Media Command Center?

An enterprise Command Center needs to monitor social media in real time, and the staff in charge ... Read more...