Segmenting Traffic Based On User Intent: Using Google Analytics "Advanced Segmentation"

February 10, 2011

Visits and Conversions
Segmentation is a feature offered by many web analytics tools. It allows grouping of website visitors based on certain common characteristics. Some examples of segments are:
  • Visitors coming from paid search campaigns
  • Visitors spending more than 'x' minutes on the site
  • Visitors who download a product brochure, etc.
Segmentation leads to deeper insights about our web site visitors. In the words of Avinash Kaushik it helps us in becoming Analytics Ninjas! The Position² Analytics Team segmented website traffic for one of our clients based on certain pre-defined criteria. This client offers privacy and security certification and compliance services for websites. Here is what we found:

Problem Statement

The client's website was receiving a very high number of visits but their conversion numbers were ... Read more...

Posted in Web Analytics | 2 Comments »

Best of the Week! – Feb 04 2011

February 4, 2011

Top Stories this Week: Social Media

Posted in Best of the Week | No Comments »

The Enterprise Social Media Command Center: Processes

February 3, 2011

Social Media Monitoring and Engagement Process Flowchart
A consistent, well-planned social media engagement strategy is no longer optional in today's market, with hundreds of millions of people readily voicing their opinions for or against products and services. Organizations must take the lead in monitoring and engaging in social media, or face the consequences of nonexistent responses to the voices of their customers. Previously, we had detailed why an enterprise needs a Social Media Command Center. Now, we shall go further and talk about the processes an enterprise social media command center needs to have integrated.

What are the processes in a Social Media Command Center?

An enterprise Command Center needs to monitor social media in real time, and the staff in charge ... Read more...

Posted in Brand Monitor, SMM | 1 Comment »

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