Cricket World Cup Buzz, White Hat SEO Tips and much more… | Best of the Week

April 15, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. Position² Blog: Cricket World Cup 2011: The Buzz on Social Media. Analysis: Posting Strategies that Encourage Engagement on Facebook. Social Buy-in: 7 Tips for Selling Executives on Social Media. Infographic: The Winners & Losers of Social Networking. Social Threat: Mobile Devices And Social Networks Key Malware Targets. Stats: Is a Little Shine Coming Off the In-House SEO Model? SEO Techniques: White Hat SEO: It F@$#ing Works. Integration: Search Engines Tap Social Media To Tailor Results. New Feature: Walkthrough of Multi-Channel Funnels in Google Analytics. Developer API: Yahoo BOSS V2 Officially Released. Video of the Week Storyful: Social Media Curation Tool. Storyful is a social media news tool created by journalists that finds the most relevant, real and interesting video, tweets and posts coming from people in the middle of events around the world. If you are reading this blog post via a RSS reader, please

Cricket World Cup 2011: The Buzz on Social Media #wc11

April 14, 2011 | By

Then and Now Go back a few years in time and you would find cricket buffs either with their eyes glued to the television or their ears stuck to the radio during a tournament. The 2011 World Cup, however, witnessed a spurt of activity in the social media space. It was not only Facebook and Twitter that registered heavy cricket commentary, but small players like soch.la and simplycricket.net also saw fans discussing the match with gusto. Yahoo, in partnership with the International Cricket Council (ICC), launched iccevents.yahoo.com, the official site to ICC World Cup 2011. The content on the Yahoo site included the ‘commontweeter’, where a consolidated view of Twitter updates from fans and top cricketers across the world was added. The Cricket World Cup was found to dominate nearly all social media discussions in cricket playing nations. Anticipating this, official media sponsors and advertisers entered social media conversations and interacted with fans to ensure that their respective brands stood out in the digital space. For instance, Reebok launched a three-pronged digital marketing activity for the event. The company announced plans to increase the share of digital marketing in its overall marketing budget in 2011, from 5% in 2010, to …

Posted in Brand Monitor | SMM

Social Media Strategy, Social Media Integration, Analytics Tips and much more… | Best of the Week

April 8, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. Social Strategy: Why You Aren’t Getting What You Need Out Of Social Media Monitoring… Yet. Open Social: Why Hide your Social Media Presence? How-to: Integrating Twitter and Facebook Marketing in your Business. Social Budget: Giant Social Media Red Flag: Is Your CMO Tuned Out? Flashback: 6 Painful Social Media Screwups. Functionality: How Google Instant’s Autocomplete Suggestions Work. Balancing Act: Larry Page Just Tied ALL Employees’ Bonuses To The Success Of Google’s Social Strategy. Analytics Tips: Use Google Analytics to Develop Social Media Strategy. Lesson: Ten Things We Can Learn About Google SEO – from Angry Birds. SEO Tips: How to Optimize Your Images For Search Engine Traffic. Video of the Week YouTube Recasts for New Viewers. Google Plans to Organize Site Around ‘Channels,’ Fund Original Content as TV and Web Converge. If you are reading this blog post via a RSS reader, please

Google +1, Social Media Marketing Tips and much more… | Best of the Week

April 1, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. For Beginners: A Quickstart Guide to Social Media for Business. Social Buying: Are social networking sites worth it? Deals: Social media business heats up for Radian 6, Salesforce and Jive. Bookmark: The Rules of Social Media Engagement. Then and Now: 20+ Mind-blowing social media statistics: One year later. Google +1 Demystified: 10+ Points About Google’s New Experiment. Website Enhancement: Introducing Page Speed Online, with mobile support. Twitter Trends: DuckDuckGo search engine users get Twitter lists. Updated: The New Google Analytics: Quick insights with Plot Rows. Email Marketing Tips: The 4 Words That Will Get Your Email Opened. Video of the Week Social-media tools used to target corporate secrets. “Criminals are attacking corporate intellectual capital, and they are often succeeding,” – McAfee. Missed Our Webinar This Week? Watch the Recording! How To Avoid Social Media Marketing Mayhem: What Today’s Marketers Must Know Learn how companies are using social media marketing to build relationships with their customers, enhance their brands, and experience positive return on their social media investments. Click here to watch the recording! If you are reading this blog post via a RSS reader, please

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