April 14, 2011
Then and Now
Go back a few years in time and you would find cricket buffs either with their eyes glued to the television or their ears stuck to the radio during a tournament. The 2011 World Cup, however, witnessed a spurt of activity in the social media space. It was not only Facebook and Twitter that registered heavy cricket commentary, but small players like soch.la
also saw fans discussing the match with gusto. Yahoo, in partnership with the International Cricket Council (ICC), launched iccevents.yahoo.com
, the official site to ICC World Cup 2011. The content on the Yahoo site included the 'commontweeter', where a consolidated view of Twitter ... Read more...
Posted in Brand Monitor
| No Comments »