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Why It Pays To Listen To Online Buzz

One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Three Major Demographics for Online Marketers (Part 3):

The Importance of Marketing to Women

In the third installment of the 'Three Major Demographics for Online Marketers' series, the Position² team looks at the importance of marketing to women and how brands can benefit from focusing one of the largest audiences online.

• Experts Say: Strong Presence In Social Media Critical For Business Growth.
• Read more...

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In the third and final installment of the 'Three Major Demographics for Online Marketers' series, the Position² research team looked at the importance of marketing to women and how brands can benefit from one of the largest audiences online. Women, who make up for the majority of users on many popular social networking channels, have established a strong presence on the social web. Snippets from a recent study by ComScore show that:

• The average time spent online by women is 24.8 hours, compared to men who spend approximately 22.9 hours.
• In April 2010, women accounted for 16.3% of the average time spent on various social networks, as against the 11.7% average ... Read more...

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Palo Alto, CA, August 5, 2011: Position², a US based provider of Search and Digital Marketing services, has launched "Performance Leads™" ,a performance based lead generation package targeted at B2B companies.

Who is this product for and why does it matter?

This product is specially customized for B2B companies who need a holistic view of their lead generation planning and execution - from strategy, messaging and media planning to creative, email marketing and pay-per-click advertising.

Most B2B companies use a combination of agencies and/or lead generation vendors to generate leads. Agencies invest time and effort to understand the company and typically offer an end-to-end service that includes strategy and creative services, ... Read more...