Social Media Monitoring ROI: Metrics For Measurement

August 18, 2011 | By View Linkedin Profile

Why It Pays To Listen To Online Buzz One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company’s benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring tools available today, including Position²’s Brand Monitor, that help brands listen to conversations on social media 24/7 to make sure all relevant mentions are captured. We believe that social media monitoring best yields returns when: You know by how much the attendance to your company’s brand page has increased because of a certain social media marketing campaign or change in marketing strategy. What was the dollar value of this increase? How does this compare to the time and money spent by your brand while …

Posted in Brand Monitor | ROI

Marketing to Women Online, Facebook Marketing Tips and much more… | Best of the Week

August 12, 2011 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:The Three Major Demographics for Online Marketers (Part 3): The Importance of Marketing to Women In the third installment of the ‘Three Major Demographics for Online Marketers’ series, the Position² team looks at the importance of marketing to women and how brands can benefit from focusing one of the largest audiences online. Experts Say: Strong Presence In Social Media Critical For Business Growth. Bookmark: 13 Hot Facebook Marketing Tips From the Top Pros. Update: Twitter Photo Sharing Goes Live For All Users. Twitter Activity: Twitter Comes Alive With Realtime Activity Streams. Social Media For Violence: U.K. Government Considers Blocking Twitter, BlackBerry. Link Building Tip: Discovering Brand Advocates. Google Trouble: If Who You Are Is Important to Google, Google Needs to Get it Right. Report: SEO Stats Galore In Latest MarketingSherpa Benchmark Study. Analytics Tips: Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO. Search and Social: Top 14 Infographics for Internet Marketers.   Video of the Week How SAP Uses Communities to Connect With Customers. Mark Yolton, senior vice president of the SAP Community Network shares …

The Three Major Demographics for Online Marketers (Part 3): The Importance of Marketing to Women

August 11, 2011 | By View Linkedin Profile

In the third and final installment of the ‘Three Major Demographics for Online Marketers’ series, the Position² research team looked at the importance of marketing to women and how brands can benefit from one of the largest audiences online. Women, who make up for the majority of users on many popular social networking channels, have established a strong presence on the social web. Snippets from a recent study by ComScore show that: The average time spent online by women is 24.8 hours, compared to men who spend approximately 22.9 hours. In April 2010, women accounted for 16.3% of the average time spent on various social networks, as against the 11.7% average time spent by men. Although the number of visits to retail websites were almost the same for men as they were for women, the latter reportedly spent more time actually browsing through these websites. One of the reasons why we singled out women as one of the key demographics for digital marketers is because of the purchasing power they yield. For instance, sites like Zappos, Groupon (77% female customers), Gilt Groupe (70% women shoppers), Etsy, and Diapers have women as their biggest customers. With the digital space gradually witnessing …

Position2 Launches “Performance Leads” – A New Lead Generation Package for B2B Companies

August 5, 2011 | By View Linkedin Profile

Palo Alto, CA, August 5, 2011: Position², a US based provider of Search and Digital Marketing services, has launched “Performance Leads™” ,a performance based lead generation package targeted at B2B companies. Who is this product for and why does it matter? This product is specially customized for B2B companies who need a holistic view of their lead generation planning and execution – from strategy, messaging and media planning to creative, email marketing and pay-per-click advertising. Most B2B companies use a combination of agencies and/or lead generation vendors to generate leads. Agencies invest time and effort to understand the company and typically offer an end-to-end service that includes strategy and creative services, along with search, media & email marketing. Most agencies work on retainers or a percentage of the media spend, which may not be an accurate campaign performance indicator. Lead generation vendors typically leverage assets that B2B companies produce – like whitepapers and eBooks, to collect leads. These are engagements on a cost-per-lead model. The challenges here are usually the quality of leads and also the need for a structured re-marketing program that helps move these leads through the funnel. Position²’s Performance Leads™ package brings in the advantages of both …

Posted in Position2 News

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