Social Media Marketing for Travel Brands and much more… | Best of the Week

September 2, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:Social Media Marketing for Travel Brands and ServicesTravel brands are harnessing the power of social media to gain an edge over competitors, engage effectively with customers and increase brand awareness. This week’s article has tips on how they can further improve their social media marketing efforts. Communications: Social media showing signs of value in times of trouble Engage: 7 Tips for Dealing With Upset Facebook Fans Those buttons are useful: Adding a Twitter Share Button Adds 7x More Exposure The holy grail: What’s the ROI? A Framework of Social Analytics Being social helps with SEO: How To Use LinkedIn To Improve Organic Visibility Leveraging home page power: Yep, Google Is Serious About Daily Deals Must read: 6 Key Findings From The 2011 Local SEO Industry Survey Tied together: Search Optimization Is Still Part of Social Media Marketing Yahoo’s new business: ABC, NBC, CBS and Yahoo?. The AOL effect?: Michael Arrington launching venture fund Video of the Week Interview – Vetting in the Age of Social Media: Who Do You Trust? PR Newswire Global Director of Emerging Media, Michael Pranikoff interviews …

Social Media Marketing for Travel Brands and Services

September 1, 2011 | By

Why Travel Brands Need to Book Social Media on their Itineraries The recent increase in the number of people going online to research and plan their vacations has prompted travel brands to develop a solid digital presence. Although some are still testing the waters, many travel brands have already made social media an integral part of their marketing strategy. Tech-savvy travel agencies are looking to make their websites a one-stop shop for users who want all travel related information in one place. Whether it is last-minute travel tips, destination information or attractive offers, everything is just a click away. According to the 2011 Digital Travel Content and User Experience Survey conducted by Frommer’s Unlimited: Almost 2/3rd of travel marketing companies are planning to increase their social media marketing spend in 2011. The budgets for general travel content and mobile marketing are likely to increase by 63% and 50% respectively. 72% of the 18-24 demographic said that they would share their travel experiences online via Facebook; twitter and travel blogs accounted for 27% and 26% of usage respectively. 93% of the respondents said that they would look online for information about their holiday destination ‘before deciding where to go. The recent …

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