Twitter Business Guide, Google+ Business Profile and much more… | Best of the Week

September 30, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Twitter Mistakes Businesses Should Avoid What are the common twitter mistakes businesses should avoid? How can brands use twitter as a powerful marketing tool? Do Fortune 500 companies use twitter as a business development tool? Is your twitter profile complete? How can brands monitor their twitter account? Read rest of the article to get answers to these questions. Coming Soon: Google+ Lays the Groundwork for Business Profiles. Survey Report: B2B Researchers Prefer LinkedIn Over Facebook. Social Media Principles: 6 Ways to Become Likeable With Social Media. Friend or Foe?: Social Media Attribution Zuckerberg: The Other One – Talks About Social Media Web Analytics: Challenges in Automated Traffic Reporting. Locals Only: Harnessing The Power Of Online Customer Reviews For Local Business Growth. Google Real-time: What’s Happening On Your Site Right Now? Google Zeitgeist: Larry Page on Search, Google+, Motorola & More. Search Engine War: Blekko Takes on Google – With Help From Russia. Video of the Week Going to where your customers are [interview] Brian Solis joined Katie Lance from Inman for a discussion about social media, real estate and …

Twitter Mistakes Businesses Should Avoid

September 27, 2011 | By

The Challenges of Tweeting The innumerable social media guide books out there typically advice brands on everything they need to know in order to survive and succeed in the digital space. Although they are usually very comprehensive and cover the basics, we strongly believe that every networking channel is unique and has its specific list of do’s and don’ts that need to be followed. Online marketers focusing mainly on YouTube for instance, will have a completely different set of guidelines from marketers that primarily use Twitter or Facebook. Social media is a double edged sword; while the benefits are many, online marketing has not been without its challenges. In the case of Twitter, it is a great platform for: a) customer service b) posting regular updates about a brand or a particular product c) bringing brands closer to their audience and d) companies looking to extend their reach and gain visibility. According to the “The Fortune 500 and Social Media” yearly report from the Center for Marketing Research: American Fortune 500 Companies dramatically increased their participation in Twitter to 60% in 2010, compared with 35% in 2009. Three in five companies had active Twitter accounts. The industries that were most …

Posted in Brand Monitor | SMM

Tips to Create a Successful Social Media Campaign and much more… | Best of the Week

September 23, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Designing a Winning Social Media Campaign Content is one the key factors that defines a well-thought out social media campaign. However, there are some equally important components that go into creating winning online marketing messages. In this article, we discuss these less obvious building blocks that every social media marketer should keep in mind. Tip: Updates Improve Facebook and Twitter Connections. Facebook’s F8 Changes: A Slight Case of Oversharing? Ads+: Google to Add +1 Social Layer to Display Ads. Stop Thinking Now!: Facebook Knows What Is Most Important To You! The New Facebook: A Timeline for Personal Discovery and Storytelling. Whiteboard Friday: An SEO Checklist for New Sites. Google Wallet Now Live: But In Very Limited Availability. Google’s Antitrust Hearing: Scrutinizing Google’s Reign. SEO 101: The 20-Minute SEO Audit Infographic. Yahoo News Update: Yahoo Hooks Up With Facebook for Socially Curated News. Video of the Week Fly Or Die: G+ Or Facebook? Who Flew Higher? F8 is afoot and it looks like Facebook schooled the Internet. But what about G+ and, most important, the new features added to head …

Designing a Winning Social Media Campaign

September 20, 2011 | By

Getting Started With a Solid Framework Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn’t collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: 60% of the respondents anticipate that social advertising will be very valuable to them. 54% are satisfied or very satisfied with their social advertising. While 37% agree with the statement that social advertising is gaining momentum, 54% strongly agree with the same. 38% marketers always have a social advertising competent as part of their campaign(s). 85% were currently experimenting with social advertising or planned to do so within the next 12 months. While the above statistics appear encouraging, there were some respondents (45%) who said …

Posted in Brand Monitor | SMM

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