Twitter Business Guide, Google+ Business Profile and much more… | Best of the Week

September 30, 2011

Twitter Mistakes Businesses Should Avoid

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Twitter Mistakes Businesses Should Avoid

September 27, 2011

Twitter Overload
The Challenges of Tweeting

The innumerable social media guide books out there typically advice brands on everything they need to know in order to survive and succeed in the digital space. Although they are usually very comprehensive and cover the basics, we strongly believe that every networking channel is unique and has its specific list of do's and don'ts that need to be followed. Online marketers focusing mainly on YouTube for instance, will have a completely different set of guidelines from marketers that primarily use Twitter or Facebook. Social media is a double edged sword; while the benefits are many, online marketing has not been without its challenges. In the case of ... Read more...

Posted in Brand Monitor, SMM | 4 Comments »

Tips to Create a Successful Social Media Campaign and much more… | Best of the Week

September 23, 2011

Successful Social Media Campaign

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Designing a Winning Social Media Campaign

September 20, 2011

Value of Social Advertising
Getting Started With a Solid Framework

Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn't collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: Read more...

Posted in Brand Monitor, SMM | 1 Comment »

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