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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Abuzz with Sherlock Holmes Sequel

"Sherlock Holmes: A Game of Shadows", the sequel to Guy Ritchie's 2009 hit has garnered a lot of attention on social media both before and after launch. The film has also been promoted aggressively via social media. The Position² Brand Monitor™ team did a quick analysis of the social media buzz around this new film.

• Strategy: How to Use Social ... Read more...

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Social Media Changes the Way Movies are Promoted

Understanding the importance of promoting their movies online, production companies are taking to social media with great enthusiasm. Instead of leaving all the talking to the fans, the modern movie maker has taken to the digital space, right from pre-release phase. Looking back at some of the recent examples, including the Harry Potter Facebook page and the official Twitter handle for the Twilight Saga, it is evident that today's movie makers consider social media marketing as a vital aspect of their promotional strategies.

The Social Side of Sherlock Holmes

The first part of Guy Ritchie's Sherlock Holmes, released in 2009, changed the way the popular fictional ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The Impact of Social Media Influencers on Brands

Today's marketers know that influencers are imperative to a brand's success online. Identifying influencers, engaging and retaining these potential brand ambassadors can be quite a challenge, however. Here's our take on how you can win over the right influencers for your brands.

• Brand Page: The New, New Twitter and What It Means to You and Your Business.
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The Brand-Influencer Relationship

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand?

• Consumers, who heavily rely on ... Read more...