Social Media and Sherlock Holmes, Search Engine Trends and much more… | Best of the Week

December 23, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Social Media Abuzz with Sherlock Holmes Sequel “Sherlock Holmes: A Game of Shadows”, the sequel to Guy Ritchie’s 2009 hit has garnered a lot of attention on social media both before and after launch. The film has also been promoted aggressively via social media. The Position² Brand Monitor™ team did a quick analysis of the social media buzz around this new film. Strategy: How to Use Social Partnerships to Amplify Your Marketing. 2011: When Chinese Social Media Found Its Legs. Nielsen: ‘Offensive Comments’ Tops Reasons Facebook Users Delete Friends. The Google Boost: New Report Shows 50 Percent Hike in Google+ Fan Presence. Best Practice: The Ultimate Guide to Optimized Social Media Updates. Search Engine Trends: How Negative Emotion Could Hurt Your Rankings. Mobile Search: 5 SEO Tips To Get Mobile Apps Ranked In SERPs. Research: Google Will Change Web Marketing in 2012. Wish Lists: 11 Things Santa Won’t Bring You This Year. ComScore: Google+ Grows Worldwide Users From 65 Million In October To 67 Million In November. Video of the Week Microsoft’s Combines Social Networking and Student Research. …

Social Media Abuzz with Sherlock Holmes Sequel

December 22, 2011 | By

Social Media Changes the Way Movies are Promoted Understanding the importance of promoting their movies online, production companies are taking to social media with great enthusiasm. Instead of leaving all the talking to the fans, the modern movie maker has taken to the digital space, right from pre-release phase. Looking back at some of the recent examples, including the Harry Potter Facebook page and the official Twitter handle for the Twilight Saga, it is evident that today’s movie makers consider social media marketing as a vital aspect of their promotional strategies. The Social Side of Sherlock Holmes The first part of Guy Ritchie’s Sherlock Holmes, released in 2009, changed the way the popular fictional character was perceived among fans. While critics felt that Ritchie had gone a little too overboard with the too modernized, too stylized version of Sherlock Holmes, fans were quite opposite in their opinion. This was evident in their discussions on popular social media sites and blogs. Let us look at how the Sherlock Holmes series has played out in the online space so far: Warner Brothers partnered with TweetDeck to promote the 2009 release of Sherlock Holmes. Following the release of the movie on 25th December …

Posted in Brand Monitor

The Brand-Influencer Relationship, Top 10 Facebook Apps and much more… | Best of the Week

December 16, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The Impact of Social Media Influencers on Brands Today’s marketers know that influencers are imperative to a brand’s success online. Identifying influencers, engaging and retaining these potential brand ambassadors can be quite a challenge, however. Here’s our take on how you can win over the right influencers for your brands. Brand Page: The New, New Twitter and What It Means to You and Your Business. AddThis: Facebook Makes Up 52% of Sharing on the Web. Tips: Top 10 Facebook Apps for Fan Engagement and Building Community. Socl: Microsoft Launches As A Social Network For Students. Chris Vigil: Businesses Can Expand by Harnessing Social Media. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Tips: Paid Search Strategies for the Holidays. Study: Search Engines Beat Social Media for Local Business Info. Reputation Management: What Every New Business Should Know About Google’s Ranking of Names. Social Analytics: Google Analytics Preparing for Social Reports Next Year. Video of the Week Why Facebook Should Look to Google for Its IPO. Francesco Guerrera on The News Hub discusses why …

The Impact of Social Media Influencers on Brands

December 15, 2011 | By

The Brand-Influencer Relationship Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. According to a study by Meteor Solutions, 30% or more of a website’s actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand’s reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand? Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. Online campaigns and marketing messages promoted by influencers have better chances at success than those that aren’t. According to a 2010 Forrester study, Mass Influencers were responsible for 80% of the influence impressions and posts about products and services in social channels. These brand advocates help spread the word about a brand’s site, products, services, and promotions and spur their followers into action. When it comes …

Posted in Brand Monitor

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