Social Media and Sherlock Holmes, Search Engine Trends and much more… | Best of the Week

December 23, 2011



Social Media Abuzz with Sherlock Holmes Sequel


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Social Media Abuzz with Sherlock Holmes Sequel

December 22, 2011



Sherlock Holmes - A Game of Shadows
Social Media Changes the Way Movies are Promoted

Understanding the importance of promoting their movies online, production companies are taking to social media with great enthusiasm. Instead of leaving all the talking to the fans, the modern movie maker has taken to the digital space, right from pre-release phase. Looking back at some of the recent examples, including the Harry Potter Facebook page and the official Twitter handle for the Twilight Saga, it is evident that today's movie makers consider social media marketing as a vital aspect of their promotional strategies.

The Social Side of Sherlock Holmes



The first part of Guy Ritchie's Sherlock Holmes, released in 2009, changed the way the popular fictional ... Read more...


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The Brand-Influencer Relationship, Top 10 Facebook Apps and much more… | Best of the Week

December 16, 2011



The Impact of Social Media Influencers on Brands


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The Impact of Social Media Influencers on Brands

December 15, 2011



Who is more influential?
The Brand-Influencer Relationship

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand?



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