Shopping Online, Social Media Trends and much more… | Best of the Week

January 27, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: E-Commerce and the Social Consumer – Making Online Shopping Hassle-Free Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support. DLD 2012 – @Jack Dorsey: “Twitter Has A Business Model That Works”. “Don’t Be Evil” Tool – Backed By Facebook & Twitter – Shows Google’s “Search Plus Your World” Can Go Beyond Google+. Survey: Marketers Follow Users to More Social Sites. Social Monitoring: Listen To Social Media And Find Out What’s Trending. Infographic: How to Get More Clicks on Twitter. Paid Search: Seven Changes Search Plus Your World Brings To PPC. Data Consolidation: Google To Merge User Data Across Its Services. Enterprise SEM: What The Holidays Tell Search Marketers. Google Algorithm Update: Understanding Google’s New Page Layout Algorithm. Google Analytics Update: Update To Search Engine Optimization Reports. Video of the Week Social Media Trends for Small Businesses.Anita Campbell, founder of Small Business Trends and BizSugar shares how social media impacts small businesses. You’ll discover which small businesses are slow to adopt social media and where social media brings the best results.   Position² …

E-Commerce and the Social Consumer – Making Online Shopping Hassle-Free: Part Two

January 25, 2012 | By

In part one of Brand Monitor’s ‘E-Commerce and the Social Consumer: Making Online Shopping Hassle-Free‘ series, we discussed two of the most common hurdles that online customers faced and what retailers can do to make online shopping an enjoyable and problem-free experience. While insufficient information on brands’ websites, high shipping costs, along with the worry of the product being damaged, are among the biggest reasons that discouraged people from selecting the ‘buy now’ option, our research highlights two other factors that can deter prospective shoppers from making a purchase via digital and social media channels. In part two, we will focus on how brands can provide better after-sales support and service to customers and the importance of offers and deals and how these can convert prospective customers to loyal shoppers. Resolving Common Consumer Woes: Part Two Poor After-Sales and Customer Support: Approachability and the constant availability of sales persons and attendants give brick-and-mortar stores that enviable edge over e-stores. Although there has been significant progress as far as social customer support by brands is concerned, customers are still daunted by questions like ‘I have a problem, who do I contact?’ or ‘the product purchased online isn’t up to my expectations, …

Posted in Brand Monitor | SMM

E-Commerce and the Social Consumer – Making Online Shopping Hassle-Free: Part One

January 24, 2012 | By

Keeping up with the Social-Savvy Consumer The ever-changing taste of the social consumer, along with the dynamism of the social media space, sometimes makes it difficult for online retailers to keep up. The online buying process has undergone some radical changes over the last few years. The modern shopper a) is greatly influenced by recommendations, reviews and price-comparisons posted on social media sites b) uses location-based services to find brick-and-mortar stores c) is short on time and prefers the convenience of shopping online instead of spending hours in billing queues and d) favors the choice online stores have to offer as opposed to the limited variety of products in traditional stores. Going by eMarketer’s 2011 study, by 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web. While the figures sound optimistic, online shoppers presently face what is known as the ‘abandoned shopping cart’ syndrome. Research by the Brand Monitor team unveiled some of the typical reasons why people are hesitant to loosen their purse strings as far as purchasing online is concerned: Inability to browse through stores and physically try-on and purchase products. For many shoppers, the prospect of clicking on products …

Posted in Brand Monitor | SMM

Marketing Strategies for Luxury Brands, Google Search Plus and much more… | Best of the Week

January 20, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Online Marketing for Luxury Brands – Simplifying a Complicated Relationship Part One: Information Mining, Online Engagement. Part Two: Social Media Content Creation, Contests, Discounts and Exclusivity. Social Networks Show Deeper Penetration, More Trust in Emerging Markets. Advertising Report: Facebook Now Earns 23% More Per Impression Than In Q1 2011. Bookmark: 11 Useful Tips for Marketing Your Brand on LinkedIn. Social Media in Asia: Understanding the Numbers. Marketing Strategy: Integrating Social Media Still Challenges Marketers. Social SEO: How Google’s Search Plus Will Impact SEO And Why It Matters. Web Analytics Tools: 7 Alternatives to Google Analytics. Search+: Why Every Marketer Now Needs a Google+ Strategy. Google+ Update: Google Says Social Network Has 90M Users. According to Google: SOPA Bill Petition Collects 7 Million Signatures. Video of the Week Digital and Mobile are Underspent Says Sir Martin Sorrell at CES 2012.WPP CEO Sir Martin Sorrell talks to Mel Carson from Microsoft Advertising about where advertisers should be spending their money online and says his agencies will be concentrating on mobile devices as one of the growing contexts marketers should be looking …

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