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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



E-Commerce and the Social Consumer - Making Online Shopping Hassle-Free



Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support.

• DLD 2012 - @Jack Dorsey: "Twitter Has A Business Model That Works".
• "Don't Be Evil" Tool - Backed By Facebook & Twitter - Shows Google's "Search Plus Your World" Can Go Beyond Google+.
• Survey: Marketers Follow Users ... Read more...

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In part one of Brand Monitor's 'E-Commerce and the Social Consumer: Making Online Shopping Hassle-Free' series, we discussed two of the most common hurdles that online customers faced and what retailers can do to make online shopping an enjoyable and problem-free experience. While insufficient information on brands' websites, high shipping costs, along with the worry of the product being damaged, are among the biggest reasons that discouraged people from selecting the 'buy now' option, our research highlights two other factors that can deter prospective shoppers from making a purchase via digital and social media channels. In part two, we will focus on how brands can provide better after-sales support and service to customers and the importance of offers and ... Read more...

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Keeping up with the Social-Savvy Consumer

The ever-changing taste of the social consumer, along with the dynamism of the social media space, sometimes makes it difficult for online retailers to keep up. The online buying process has undergone some radical changes over the last few years. The modern shopper a) is greatly influenced by recommendations, reviews and price-comparisons posted on social media sites b) uses location-based services to find brick-and-mortar stores c) is short on time and prefers the convenience of shopping online instead of spending hours in billing queues and d) favors the choice online stores have to offer as opposed to the limited variety of products in traditional stores. Going by eMarketer's 2011 study, ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



Online Marketing for Luxury Brands - Simplifying a Complicated Relationship



Part One: Information Mining, Online Engagement. Part Two: Social Media Content Creation, Contests, Discounts and Exclusivity.

• Social Networks Show Deeper Penetration, More Trust in Emerging Markets.
• Advertising Report: Facebook Now Earns 23% More Per Impression Than In Q1 2011.
• Bookmark: 11 Useful Tips for Marketing Your Brand on LinkedIn.
• Read more...