Shopping Online, Social Media Trends and much more… | Best of the Week

January 27, 2012



E-Commerce and the Social Consumer


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E-Commerce and the Social Consumer – Making Online Shopping Hassle-Free: Part Two

January 25, 2012



Facebook Page - Unanswered Question: Customer Response
In part one of Brand Monitor's 'E-Commerce and the Social Consumer: Making Online Shopping Hassle-Free' series, we discussed two of the most common hurdles that online customers faced and what retailers can do to make online shopping an enjoyable and problem-free experience. While insufficient information on brands' websites, high shipping costs, along with the worry of the product being damaged, are among the biggest reasons that discouraged people from selecting the 'buy now' option, our research highlights two other factors that can deter prospective shoppers from making a purchase via digital and social media channels. In part two, we will focus on how brands can provide better after-sales support and service to customers and the importance of offers and ... Read more...


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E-Commerce and the Social Consumer – Making Online Shopping Hassle-Free: Part One

January 24, 2012



US Online Shoppers and Penetration
Keeping up with the Social-Savvy Consumer

The ever-changing taste of the social consumer, along with the dynamism of the social media space, sometimes makes it difficult for online retailers to keep up. The online buying process has undergone some radical changes over the last few years. The modern shopper a) is greatly influenced by recommendations, reviews and price-comparisons posted on social media sites b) uses location-based services to find brick-and-mortar stores c) is short on time and prefers the convenience of shopping online instead of spending hours in billing queues and d) favors the choice online stores have to offer as opposed to the limited variety of products in traditional stores. Going by eMarketer's 2011 study, ... Read more...


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Marketing Strategies for Luxury Brands, Google Search Plus and much more… | Best of the Week

January 20, 2012



Online Marketing for Luxury Brands


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