• Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats.
• Read more...

Today’s online marketers are choosing Facebook over other digital and social media channels for a reason; with +800 million users and growing, the chances of brands finding their target audiences on this channel are pretty high. However, while Facebook remains the preferred channel to advertise in the social media space, the last few years have witnessed the networking giant giving the likes of Yahoo and Google a reason to worry. Our research unearthed some key points that tilt the scales in favor of Facebook:

• The ‘like’ button on Facebook is a hot favorite among marketers. The more “likes” a brand has, the more organic traffic from Facebook they will ... Read more...

• Infographic: The Future of Sharing on Facebook, Twitter and Google+.
• Read more...

Brands that have integrated social media with their traditional marketing strategies know that online marketing and monitoring go hand-in-hand. While most brands are using various paid and free social media monitoring tools available, many are still unsure about what they should actually be tracking or looking for. According to by Web Liquid and RTW/US, amongst 237 marketing executives, only 4% found the monitoring tools they used were “very valuable”, while 71% said they were ‘somewhat valuable’. Curiosity piqued, the research team at Position2 examined why a large number were not entirely satisfied with their social media monitoring efforts.

• Most companies have a social media monitoring ... Read more...