March 23, 2012
Let’s start by taking a look at one of the most effective viral video campaign of all time: Evian's record-smashing Live Young campaign
It is one of only two brands with over 100 million views on YouTube alone; it has won countless awards and broken all kinds of records. It is likely to cross the 200 million viewers mark this year.
That’s 200 million people who will choose to watch the video! The number excludes pre-roll or auto-play runs that interrupt viewing.
Evian’s Roller Babies video
is part of the Live Young campaign.
The video has over 54 million views on the official YouTube video
. With an estimated total of 100 million plus views across the ... Read more...
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