Rock Your New Facebook Timeline Business Page, Google Adwords Update and much more… | Best of the Week

March 30, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. 15 Must Know Tips to Rock Your New Facebook Timeline Business Page. Twitter Tips: 8 Creative Ways to Use Embeddable Tweets. Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI. 5 Deadly Sins of Social Content. How-to: Analyze Facebook Insights to Improve Your Content Strategy. Email List Building: 25 Clever Ways to Grow Your Email Marketing List. Adwords Update: Google Integrates New Display Interface Within AdWords. ROI Driven SEO: 3 Powerful Tips to Effectively Convert Your SEO Traffic. Marketing ROI: Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age. Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks. Video of the Week 5 Tips For Building Brand Channels On YouTubeIn her latest episode of New Media Minute, Daisy Whitney provides some great tips, care of speakers at the OMMA Global Conference, for brands looking to build up their video content online.   Enhance Your Digital Presence – Sign up for our Digital Marketing Services Do More. Do Better. We’re here! With end-to-end capabilities in digital marketing and a team that is committed to delivering 100% all …

Gain Facebook Fans Organically, Killer Landing Pages and much more… | Best of the Week

March 23, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:Effective Video Marketing – A Game Changer! Over 80% of the 54 million people who watched Evian’s Roller Babies video in either France or America considered discussing it; over 65% wanted to share it. Online video viewing is not unlike how people watch TV. But a critical difference is that the viewers can comment and share their opinion online globally, in real time. Read more on Why, and How, you should go for Online Video Marketing Bookmark: 9 Social Media Marketing Tips From the Pros. 7 Steps to Gain More Fans and Followers Organically. 10 ways to make your website more social. The Copyright Question: How to Protect Yourself on Pinterest. Marketing ROI: Everything You Need to Measure Twitter. Brands: Secrets of the 10 Most-Trusted Brands. PPC: The Hidden Lever In Paid Search Optimization. Killer Landing Pages: 3 Examples of Landing Pages that Convert. SEO Tips: How Sitelinks Are Quietly Costing You Conversions. Content Marketing: Three Reasons Your Expertise May Be Killing Your Content Marketing. Video of the Week 5 common mistakes in SEO (and 6 good ideas!)In this video, …

Effective Video Marketing – A Game Changer!

March 23, 2012 | By

Let’s start by taking a look at one of the most effective viral video campaign of all time: Evian’s record-smashing Live Young campaign. It is one of only two brands with over 100 million views on YouTube alone; it has won countless awards and broken all kinds of records. It is likely to cross the 200 million viewers mark this year. That’s 200 million people who will choose to watch the video! The number excludes pre-roll or auto-play runs that interrupt viewing. Evian’s Roller Babies video is part of the Live Young campaign. The video has over 54 million views on the official YouTube video. With an estimated total of 100 million plus views across the web, it has been pegged as the most popular online advertisement ever. But there may be a far more interesting, and impactful, outcome: 95% of the people in France (one of the countries where the ad was launched) who watched the video online had not seen it on TV! This adds to the growing argument for online videos to run alongside – perhaps even replace – traditional media channels. Americans streamed 43.5 billion videos in December 2011, up 44% since December 2010, according to …

Posted in SMM

Facebook Explains ‘Insights’, Tips for Pinterest SEO and much more… | Best of the Week

March 16, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:7 Must-Dos to Keep Your SEO on Track in 2012In the midst of Google Search Going Social, it is evident – more than ever before – that we need to tweak the way traditional SEO functions. For online queries, Google now weaves content from its social network service into its search formula to serve up personalized results. Read our 7 Must-Dos to Keep Your SEO on Track in 2012. Facebook Insights: Facebook Explains Its New Real-Time Insights. Twitter Strategies: How to Run a Campaign the Right Way. 3 Ways Google Social Search Should Change Your Marketing. Social Media Tips: Forget About ROI, Start Thinking About ‘ROE’. Brand Management: It’s All About the Profile. SEO Trends: The Brand of SEO and the Trend of Inbound Marketing. Keyword ROI: The Key SEO Ingredient. Infographic: A Timeline of Google Algorithm Changes & Updates. 10 Tips for Pinterest Search Engine Optimization. 7 Stellar Creative Ideas for Display Ads. Video of the Week Former Facebook PR Head Shares Strategy for Successful LaunchesIn an interview with Mashable, Barker offered advice to startups, described the anatomy of …

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