A Retrospect of 2013 Social Updates

December 26, 2013 | By

2013…Ah, what a year this has been. Quite eventful…

It is a bit difficult to pick out only a small selection of events from what has been a packed year in digital marketing and social media. We faced this problem in the middle of the year itself, which is why we covered the first half of the year in two separate posts for social media and digital marketing.

And now we bring you this post that summarizes the most important updates in the second half of the year in social media.

Let’s start with the favorite of the online social masses:

Facebook

Facebook

  1. Facebook for Business

    The social network made a significant change to the way it disseminated its news to the outside world with the launch of ‘Facebook for Business’ platform. All Facebook updates were posted in the ‘News’ page of ‘Facebook for Business’ section. This move was part of Facebook’s plan to rationalize the number of ad products it offers.

  2. Stories Get a Thrust

    Facebook made changes to its News Feed algorithm that gave an impetus to organic stories that weren’t seen by users due to not scrolling down enough to re-appear at the top of the News Feed. This update enabled people to view stories they would be interested in but had missed out the first time they appeared.

  3. Page Insights, Ad Buying and Reporting

    Based on the feedback of early users post its June update, Facebook made further changes to its Page Insights feature in October. Facebook upgraded the People Talking About This (PTAT), content publishing tools, insights about people interacting with your page, page insights export, ad buying and reporting features.

  4. New Retargeting Options

    In line with the digital world’s focus on ad retargeting, Facebook also added to its retargeting options. Marketers no longer need to go through Demand-Side Platforms (DSPs) on Facebook Exchange (FBX). They can run retargeting campaigns through Facebook’s interface. This update helped channelize more revenue for Facebook rather than going to the DSPs.

Twitter

Twitter

  1. IPO Launch

    A major development for Twitter in the latter part of this year was the launch of its IPO. Now a public company, Twitter is looking to chart a new course for itself in the social world.

  2. Scheduled Tweets

    Twitter launched the ability to schedule Promoted Tweets. Marketers can schedule tweets for specified dates and times up to a year in advance.

  3. Customized Timelines and Improved Mobile Targeting

    This change empowered users to create timeline names and pick tweets that they wanted to be a part of a timeline. At the same time, Twitter handed marketers the ability to target iOS and Android users by operating system, device and Wi-Fi connectivity and granular reporting analytics for these targeting options across campaigns.

  4. Ad Targeting for Broad Match Keywords

    Twitter extended its keyword targeting features to ‘Broad Match’ keywords and made it the default matching type for targeted keywords. Twitter, however, did not let this change alter the frequency of ads shown to users and left with users, the power to block irrelevant Promoted Tweets.

  5. Tailored Audiences

    Post its July announcement that it would be working with external data sources on experimenting with ad tailoring, Twitter started offering marketers targeting access to audiences based on data gained from search engines, CRM, site visits and more.

LinkedIn

Linkedin

  1. LinkedIn Intro

    One of the main updates from LinkedIn in the second six month block of the year was LinkedIn Intro which helps users differentiate between spam and real profiles. It also gives viewers a look at more details about contacts and their strongest mutual connections.

  2. Sponsored Updates

    LinkedIn is now letting marketers target relevant LinkedIn member communities with useful information using the Sponsored Updates feature. It can be in varying content forms such as an article, blog posts, presentations or videos.

Instagram

Instagram

  1. Web Embeds

    In a clear sign of awareness of its influence, Instagram recently enabled web embeds for its photos and videos. This makes it easier for people to share Instagram content on their website. All users need to do is click a button and paste the code given on their blog or website and, when published, the photo or video will appear on their site.

  2. Instagram Direct

    A new direct messaging system, Instagram Direct enables the site’s 150+ million users to share photo and video messages with each other. Users can pick specific friends and family members they want to share moments with. Sharing need not be with everyone in the followers list

Pinterest

Pinterest

  1. Promoted Pins

    September 2013 was a critial month for Pinterest. It made its first foray into the world of sponsored content with ‘Promoted Pins’. Assuring pinners of transparency and relevance among other things, Pinterest also promised to work on improving the features of Promoted Pins based on user feedback.

Google+

Google Plus

  1. Google+ Accounts Mandatory to make YouTube Comments

    YouTube recently made it compulsory for users who want to comment on videos on the site to have a Gmail ID. YouTube added a whole host of features for prioritizing comments by recognizable profiles, sharing conversations and reviewing comments.

Watch this space tomorrow for a recap of updates in the digital marketing sector…

Posted in SMM

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