ROI of constant innovation, online B2B conversations and much more…| Best of the Week

August 8, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ROI of Constant Innovation Businesses need to be innovative to ensure their survival and growth in the current market. However, innovation requires investment of resources. What is the cost of innovation on a company? Read this blog to know what you should consider before innovating and more… How to Use LinkedIn as a B2B Link Prospect Development Tool B2B Marketing: Marketers Struggle without a Comprehensive Approach Taking Online B2B Conversations into Offline Conversions Seven Deadly Sins of Mobile Marketing [Infographic] 3 Ways to Improve Marketing ROI with Video Content How to Infuse Your Personality Into Your Social Media Marketing Position2 is a silver sponsor at ClickZ Live! Find us at booth #3 Best of the Week Video Watch Moz’s Rand Fishkin as he talks about the misconception in the amount of time content marketing takes to start giving returns. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it …

Pinterest Builds on Content Curation with Icebergs Acquisition

August 4, 2014 | By

Pinterest is strengthening its content curation abilities with its latest acquisition, Barcelona-based startup Icebergs. Icebergs is a company that provides a private online space for users to find, organize and collaborate on projects in the form of images, videos and other types of digital content. Icebergs’ two co-founders, César Isern and Albert Pereta will join Pinterest’s team in San Francisco. Icebergs’ online service will be shut down and its current users will be asked to migrate their projects by September 1, 2014. Though Pinterest is not adding Icebergs’ technology to its platform, this acquisition will add more users to Pinterest’s user base and help Pinterest in improving its content curation offering. Pinterest will be relying on Icebergs co-founders to build technology for the discovery and organization of content on the site. Known for its appealing visual content and content curation possibilities, this talent acquisition can help Pinterest in becoming a better content curation platform for marketers. Marketers will then be able to conceptualize and launch great creative projects in richer formats like videos on Pinterest. With more content curation, marketers can collate content from their fans, which effectively ensures that they are using content people are actually interested in. Until …

Geo-targeting, B2B content marketing and much more…| Best of the Week

August 1, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Geo-targeting – 7 Tips to Consider User targeting is becoming more precise and its importance is increasing in the digital marketing world. Precise and relevant user targeting is essential to ensure better campaign success and geo-targeting is one way of doing it. Read this blog to know more about geo-targeting. Avoid Valueless B2B Content Marketing 5 Factors Breaking Your B2B Content Marketing Budget Why B2B Sales Leads Don’t Convert What Time Should I Send My Email? Top 7 SEO Web Design Methods to Increase Visibility How to Measure Social Success in Global Organizations Best of the Week Video Check out this video where John Rampton talks to Bob Rains about negative SEO practices prevalent in the industry and how to stop such practices. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How …

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Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

July 29, 2014 | By

Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding videos as a tool in their marketing arsenal. Check out this visual representation of the world of video marketing for B2B.

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