Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

September 19, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Understanding Predictive Analytics Today marketers need to know about the future of business with a fair degree of accuracy. That is when they turn to predictive analytics which studies current data, detects patterns and predicts possible future trends. Read this interesting blog to know more about this exciting branch of advanced analytics. How to Win at B2B Video Marketing Why and When to Re-Evaluate Your B2B Brand Strategy How to Make B2B Marketing Stories Bigger With Social Media Microcontent Strengthen Your Content Exposure With These Video SEO Tips Email Marketing: Managing the ‘Emotionally Unsubscribed’ 10 Internet Trends Impacting Marketers Best of the Week Video Watch this Webinar moderated by Rick Siegfried that gives you tips on how to optimize your ad campaigns and landing pages using personalized targeting & analytics. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) …

eBay Set to Offer New In-app Mobile Advertising

September 15, 2014 | By

The online marketplace company eBay is all set to launch an in-app advertising network giving digital marketers a new avenue to target customers on the Internet. The amount of time users spend on eBay is much higher than that spent on its competitor sites. This gives digital marketers a very compelling reason to connect with the app’s 4.6 million and burgeoning daily visitors. The eBay app is a hot favorite among online shoppers who are either looking for a great bargain or just doing regular shopping. Now a new feature like this from the online marketplace giant is only going to make things more exciting in the ecommerce arena. The digital marketers can at once lay their hands on information regarding the entire shopping journey of eBay users and glean useful data from it. eBay will allow placement of advertisements across multiple mobile devices like smartphones and tablets. The kind of customer data that is at eBay’s disposal is really humungous. Since the company’s app requires a customary log-in, all the information about the customer shopping habits are automatically saved and can later be utilized for targeted advertising. Hence, eBay need not rely on cookies but can directly track customers …

Posted in Advertising | eBay | Mobile

Google Offers Adwords Callout Extensions

September 12, 2014 | By

Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an additional real estate that you can use appropriately. Learn more about Google AdWords Callout Extensions. This new feature from Google immediately makes your ad copy more conspicuous with people knowing exactly what you are selling and what its salient features are. This results in better ROI with higher click through rates. Fig. shows a typical callout extension example Google can show a maximum of four callout extensions each not exceeding 25 characters including space. But your callout extensions’ eligibility to be shown with your ads is based on many parameters. It depends on how high you are ranked on Google Adwords and on which device your ad is being currently served. Depending on all these factors and looking at your callout extensions content, Google will decide what is the best way to serve it to your viewers. You can set parameters yourself about the ways and geographies where your callout needs to be shown. You can even customize it for mobile devices. Your callout extensions will show if your campaign is opted into “Search Network Only” …

Creatives in Today’s World, Attraction to Action, and much more…| Best of the Week

September 12, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Creatives in Today’s World Creatives is one aspect of marketing that is receiving considerable attention today and rightly so. Read this exhaustive interview to know what exactly it entails and the skill sets required to be a part of this highly competitive field. Get an inside view of how a creatives team for B2B digital marketing functions and some idea on where this realm as a whole is headed. Why Your B2B Content Marketing May Not Be Working 7 Signs Your B2B Content Marketing Is Doomed to Fail Three key trends from our B2B Real-Time Marketing Report Attraction To Action: How Marketers Can Capitalize On The Middle Funnel Why Brands Need Mobile Apps Is Your Retargeting Missing The Bullseye? Best of the Week Video Rand Fishkin talks on Whiteboard Friday about keyword research and targeting without Exact Match data from Google Adwords, going forward. Watch this video for some very insightful tips on how to make the best of the changing scenario. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search …

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