How To Write A Killer Ad Copy and much more…| Best of the Week

November 14, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to Write a Killer Ad Copy That Actually Sells Pay Per Click (PPC) advertising is an effective way to jumpstart sales online. You can achieve hitherto unheard levels of targeting via this avenue with a perfect ad copy. Learn how to write an ad copy that rakes in profits in spades. 7 Advanced LinkedIn Strategies for B2B Marketing 10 Tips for B2B Marketing Success in a Digital Economy 5 Mistakes That Will Kill Your B2B Content Marketing Results In 2015 Don’t Make These 9 Common SEO Mistakes How Use Email to Boost Organic Traffic How does Google judge quality content? Best of the Week Video Watch this video anchored by Tim Schmoyer that elucidates how to make your B2B marketing videos perform their best. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for …

Facebook Updates Privacy Policy

November 14, 2014 | By

The social networking giant recently updated its privacy settings in order to give its users more say in what they want to do and how they want to be treated on Facebook. Interactive questions have been included in the Facebook policy statement like “What kinds of information do we collect?”, “How do we use this information?” and “How is this information shared?”As per the new update, Facebook will tell how they get your location information depending on the features you decide to use. You can get personalized information depending on where you are and what your friends are up to. Facebook offers you Privacy Basics tutorial which is a step by step guide on how to manage your information. The resources about the policies for advertisers and developers are available for all users’ perusal. Users can now buy products without leaving Facebook using the Buy button that is an undergoing test. Facebook is working on new ways to facilitate transactions and make it more secure and convenient at the same time. Digital Marketers can Now Target Better Facebook will be closely working with digital marketers in order to help deliver more targeted campaigns. People are delighted if as a digital …

How to Write a Killer Ad Copy That Actually Sells

November 12, 2014 | By

We live in a world full of enticing propositions. As a digital marketer garnering the undivided attention of your customers is a challenge. The online arena is a complete world within itself where attention spans are shrinking and novel ideas come in all shapes and sizes. What the digital world lacks in attention spans, it makes up for with more focused advertising. Pay Per Click (PPC) advertising is a very targeted form of advertising. Your audience is already primed to buy or wants to know more about the product that you are selling for purchase at a future date. This makes PPC advertising more predictable and you pay the search engine only when somebody clicks on your ad copy. So as a digital marketer you need to make the best of this chance to win over your customers. Writing ad copy within the character limits set by the search engine giants however needs practice. The online market is very lucrative and everybody is vying for the same target audience. Then how do you differentiate yourself from the competitor? It’s a tall order but is achievable if you stick to some fundamentals of writing a ‘killer ad copy’. Understand the Audience …

Facebook Updates News Feed Preferences

November 10, 2014 | By

Facebook wants its users to have a more customized experience on its platform. Until now you did not have a lot of freedom regarding the content that you could view in your Facebook News Feed. But going forward you can choose to unlink any piece of content in the News Piece from the person or entity that you are following. If you are interested only in sports and you are subscribed to BBC International news then you get all the news from BBC in your News Feed. But now you can unsubscribe the news categories that you seldom read thus helping you to get only what you want, which in this case is sports. People have shrinking attention spans and a lot of them multi-task while going through their News Feed. So it was only appropriate that Facebook came up with such an update in order to make the user’s task simpler. You don’t have to sift through all that irrelevant content anymore but peruse directly what interests you, going forward. This is also good news for digital marketers. It gives them a way to assess people’s interest depending on what they have chosen to include in their News Feed. …

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