Crafting An Effective Call To Action

June 25, 2015 | By View Linkedin Profile

  Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. It’s the CTA (call to action) button on your landing page that guides the users to goal conversion.  An effective CTA urges visitors to buy, subscribe, register, apply, download, vote, share, play and learn more. Here are a few best practices to help you improve on your CTA efforts. 1. The CTA has to be aligned to the campaign objective Whether you are running a PPC campaign or an email marketing campaign, the CTA has to be perfectly aligned to your core objective.  Using the right text makes all the difference. One study showed that using first person increased conversion rates by 90%.  A simple “My free trial“ instead of “Your free trial” made all the difference. Use action oriented text, not the usual “Download here” or “Get Started Here”. If it’s an invitation to visit a video page, limit the CTA to Watch Now, not Learn More. If it’s a loan application, use Apply Now. 2. It pays to tell them—clearly & loudly! Not every visitor to your landing page will a button presser be.  Those …

Google Trends: A Real Time Window On The World

June 23, 2015 | By View Linkedin Profile

Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google’s recent changes ensure that users get: Real-time data Story-centric Homepage Better coverage for deeper insights Curated data sets Real-Time Data Marketers can explore minute-by-minute, real-time data behind the billions of searches that take place on Google every month. Go to Google Trends and explore this data by selecting any time range in the last week from the date picker. Story-Centric Homepage Google now combines Search with YouTube and Google News to better understand what topics and stories are trending across the web right now. The Google Trends homepage ranks lists of trending stories that are gaining traction across Google, real-time. Better coverage for deeper insights Google has increased the breadth and coverage of Google Trends data to allow for in-depth research on more niche topics in smaller geographies. Curated data sets Google News Lab team examines trending topics every day to figure out which pieces of data brings to life a headline or story. This helps marketers understand what’s likely to work when telling …

Posted in 2015 | Google

Best of the Week | Should You Go Mobile First Or Mobile Only, and much more…

June 19, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Should You Go Mobile First Or Mobile Only? Last year mobile took over the internet. Industry projections for both the number of users and overall web users show that smartphones have overtaken the desktop for good. Should You Go Mobile First or Mobile Only? Read this blog to understand what it really means to go mobile. Content Marketing Pro Shares 10 Essential Tools for Success Keys to Building Great B-to-B Measurement 9 Reasons Your Email Marketing Campaign Failed 17 Safe Places to Build Links for SEO 3 Incredible Social PPC Hacks for Crazy Engagement & ROI DoubleClick Adds Cross-Device Measurement across Web Best of the Week Video Check out this digital marketing bootcamp with Marketo’s Michael Berger for a deep dive into marketing automation and the tools you’ll need to make the evaluation process easier! White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and …

Should You Go Mobile First Or Mobile Only?

June 17, 2015 | By View Linkedin Profile

  Flipkart, India’s answer to Amazon, bid adieu to its mobile website with the Big App Shopping Sale in March, 2015. From here on out, Flipkart shopping is all about the mobile app. Myntra, India’s foremost e-commerce fashion site, has shut down its mobile website, and may ditch browser-based shopping altogether. Such is the rising power of mobile. With e-commerce firms actively pushing consumers to their apps and leveraging attractive discounts and deals to encourage consumers to buy through the apps, having a mobile app in place is now all but essential. From Amazon’s Happiness Day sale in November 2014 to Myntra’s Binge Weekend Sale and Snapdeal’s App Fest in February 2015, the offers on mobile apps just keep on coming. “There is a business reason behind promoting apps,” says Mr. Rajiv Srivastsa, founder and chief operating officer of Urban Ladder. “It leads to higher conversion and engagement. If you build only an app platform, it is cheaper as you don’t have to invest in two-sets of codes – both mobile website and app.  However, in the long run, one has to engage the user enough, so she doesn’t uninstall the app.” Experience is the Key Though apps offer an …

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