Website migration checklist, B2B email perspective and much more…| Best of the Week

July 4, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Website Migration Blueprint – A 4 Step Checklist Migrating your website from one Content Management System (CMS) to another is no mean feat. Read this blog post to know the steps you need to follow to ensure error-free and smooth website migration. Four Tips to Accelerate Sales Through the B2B Content Funnel Consumer vs. B2B: Why Not All Startups Are The Same B2B Perspective: Email – Still the Medium of Choice 8 Ways to Improve Customer Relationships With Social Media Defining the Viewable Impression The 4 Things Digital Marketers are Missing Best of the Week Video How can you manage search in a digital world that is changing so fast? Check out this video where Jeff Preston, Senior Manager, SEO at Disney Interactive talks about handling change in today’s business environment. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator …

Posted in Pay per click

[Infographic] Kickstarting Personalization

June 30, 2014 | By

Personalization. This word is being heard, rather a lot, in the industry. A lot of content is available on the same. This is why we came out with this infographic that talks about why you need personalization, its challenges and benefits, areas you can implement it and what you need to apply personalization. Check it out!

Implementing cross-channel personalization, state of B2B search marketing and much more…| Best of the Week

June 30, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Implementing Cross-Channel Personalization How do you apply personalization to your cross-channel campaigns? What are the crucial factors that you should consider? Read this blog post to know the answers to these questions and more… The State of B2B Search Marketing 13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands 12 B2B Content Marketing Examples and Case Studies for 2014 How Leading Advertisers Are Using Search for Brand Building How Content Quality Analysis Works With SEO Your Marketing Organization Needs an Overhaul Best of the Week Video Even if you have amazing content, unless you increase its visibility, it is not of much use to you. Watch this video where Ben Lloyd and Brian Rauschenbach talk about tips and tactics to amplify the reach of your content. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking …

How to improve organic CTR, personalize automated emails and much more…| Best of the Week

June 20, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to Improve Organic CTR – does your SEO take care of this? What are the key areas you need to focus on to give your organic CTR a boost? Read this blog post to know the steps you have to take for the same. Four Types of Free Offers and How to Calculate Their Cost to Marketers Humanize it 4 Simple Ways to Make Automated Emails Feel Personal and On-Brand IPv6, C-Blocks and How They Affect SEO Brand Guidelines Making the Case for Mobile-Optimized Email: The Numbers Best of the Week Video Check out this webinar by Marketo that sheds light on improving your marketing automation using real-time personalization. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White Paper now If you …

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