Your Website is Your Digital Persona. Is Yours Worth Clicking?

November 20, 2014 | By

Today having a website is more than just a business imperative. You need to differentiate your website from that of your competitors. Your interface should be user friendly and at the same time it should be easy to maintain and upgrade. Having a robust site is very important since web security is of critical importance if you are really serious about scaling your business. You cannot take risks when it comes to web development. The world is going the digital way and you need to take cognizance of that. The first impression that your website gives is critical. It can make or break a deal for your website. So put your best foot forward. Have a website that is visually appealing and informative at the same time. According to statistics most visitors to your site will have decided in the first few seconds whether your website is worth spending time on or they ought to give it a pass. We can’t stress enough on how much content rules even in this day and age of gimmicks and smoke and mirrors. You cannot have mediocre content and expect first class results. Give your users first class content and sooner than later …

Posted in Mobile | Website

Facebook Starts Monitoring Promotional Pages

November 17, 2014 | By

One of the biggest disadvantages of the free Internet to a lay user is the way in which ads find their way to you. Now Facebook will begin to closely monitor organic Page posts. Depending on how ads are accepted by the user community, the social networking giant will tag the Pages and regulate their flow across Facebook. The ads in your News Feed are no doubt monitored but going forward Facebook will rigorously evaluate the promotional Pages of businesses, brands and organizations too. If a brand or a company is found to hard sell its products or services then Facebook will keep an eye on it. Overly promotional Pages will be given a thumbs down by the social networking giant. Such organizations which just want to indiscreetly sell to users will find themselves slowly but surely locked out of users’ News Feed going forward. Digital Marketers Need to Revamp their Organic Posts As a digital marketer you need to tread with caution. You have to offer a compelling reason for users to Like your Page rather than flooding their News Feed imploring them to Like you. You will have to seriously cut down on the number of Posts uploaded, …

Posted in Facebook

How To Write A Killer Ad Copy and much more…| Best of the Week

November 14, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to Write a Killer Ad Copy That Actually Sells Pay Per Click (PPC) advertising is an effective way to jumpstart sales online. You can achieve hitherto unheard levels of targeting via this avenue with a perfect ad copy. Learn how to write an ad copy that rakes in profits in spades. 7 Advanced LinkedIn Strategies for B2B Marketing 10 Tips for B2B Marketing Success in a Digital Economy 5 Mistakes That Will Kill Your B2B Content Marketing Results In 2015 Don’t Make These 9 Common SEO Mistakes How Use Email to Boost Organic Traffic How does Google judge quality content? Best of the Week Video Watch this video anchored by Tim Schmoyer that elucidates how to make your B2B marketing videos perform their best. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for …

Facebook Updates Privacy Policy

November 14, 2014 | By

The social networking giant recently updated its privacy settings in order to give its users more say in what they want to do and how they want to be treated on Facebook. Interactive questions have been included in the Facebook policy statement like “What kinds of information do we collect?”, “How do we use this information?” and “How is this information shared?”As per the new update, Facebook will tell how they get your location information depending on the features you decide to use. You can get personalized information depending on where you are and what your friends are up to. Facebook offers you Privacy Basics tutorial which is a step by step guide on how to manage your information. The resources about the policies for advertisers and developers are available for all users’ perusal. Users can now buy products without leaving Facebook using the Buy button that is an undergoing test. Facebook is working on new ways to facilitate transactions and make it more secure and convenient at the same time. Digital Marketers can Now Target Better Facebook will be closely working with digital marketers in order to help deliver more targeted campaigns. People are delighted if as a digital …

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