Pay Per Click: In-House Or Outsourced?

September 30, 2015 | By View Linkedin Profile

  Assuming PPC is part of the overall marketing strategy, at some point every business owner is going to face The Big Decision: keep PPC in-house, or outsource? Hiring an outside agency can be a scary move, a big leap into the possibly unknown. As with anything, there are pros and cons to consider. PPC In-House If you have the time and resources to do effective PPC in-house, and if you are happy with your current PPC performance and ROI, why fix what’s not broken? But at least consider the problems inherent in PPC In-House Management If you don’t have full-time marketing resources in-house, including your PPC Team, you may find over time it’s difficult to stay ahead of the competition. The digital marketing industry simply moves too fast. It morphs. It changes. There’s nothing part-time about staying on top of those changes and altering course where and when needed. It takes people with the right expertise, the right skill set, to master this field. Good luck with that, if you haven’t hired them already. There aren’t enough resources available to train new hires. This may make the cost of supporting an in-house team more expensive than simply hiring an …

Facebook: ‘The Online Shopping Mall’

September 26, 2015 | By View Linkedin Profile

  In the words of Facebook COO Sheryl Sandburg, Facebook is making it easier for the 45 million businesses that currently leverage Facebook pages “to connect with their customers.” Two new segments now rolling out, Shopping and Services, allow businesses to feature their products and services directly from their Facebook pages. Facebook first started testing Shopping in July. It permits retailers to showcase and sell their products from their page. Services is aimed at companies that provide professional services, like plumbers or salons, and helps them highlight what they do. These new areas are still being tested with a group of businesses, but Facebook says it will open up the features to a broader business population in the coming weeks. There’s more happening on the “customer” side as well. Facebook is making it easier for people to interact with businesses with three new “call to action” buttons: “Call Now”, “Send Message” and “Contact Us.” These buttons, which will join the “Donate” button for nonprofits, are being redesigned to appear prominently at the top of pages. Facebook says it will continue to add more sections for pages and call-to-action options as it ramps up its features for businesses. Facebook says the …

Posted in 2015 | Advertising | Facebook

Best of the Week | Your B2B Content Audit: 7 Steps to Success, and much more…

September 26, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Your B2B Content Audit: 7 Steps to Success Which content should be retired, archived, or remain unpublished? To hit the sweet spot of demand creation, marketers need to find the right answers to this question. Read this blog to build or fine-tune your content marketing strategy. Seven Golden Rules For Content Marketing 3 Ways Custom Labels Improve Product Ads ROI The Latest Insight on Marketing Automation Platforms 8 Actionable Takeaways From The 2015 SEO Ranking Factors Why It’s Time to Rethink Your PPC Ad Extensions 4 Things You Need to Stop If You Want To Be Productive on Social Media Best of the Week Video Microsoft CEO Satya Nadella Keynote guest at Dreamforce 2015, a event. He talks about the soul of Microsoft and its vision to empower every person and organization on the planet to achieve more. Check out the highlights from Microsoft CEO Satya Nadella’s keynote. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper …

Digital Marketing Insights From Dmexco

September 22, 2015 | By View Linkedin Profile

  Dmexco, Europe’s biggest digital marketing expo and conference, wrapped up in Cologne, Germany, on September17, 2015 with plenty of insights into mobile marketing, branded content and e-commerce. A few of the insights we liked include: #1 – Based on data from 400 Nielsen studies covering two years of campaigns Amy Cole, head of Brand Development for Instagram EMEA, made the case for brands to buy ads on Instagram’s platform. Ninety-seven percent of ads on Instagram have generated “significant” ad recall, with the average campaign boosting recall by 17 points. #2 – MasterCard’s new approach to marketing includes a program called Priceless Surprises that rewards cardholders with unexpected events. Global CMO for MasterCard, Raja Rajammar, revealed that during the Grammys last year, fans who tweeted a designated hashtag received a link to download a Justin Timberlake song, for free. Since that time MasterCard has rolled out 250,000 “surprises” for its cardholders in 15 months. #3 – And don’t overlook how big e-commerce is in China. The country’s largest business-to-consumer site, JD.Com, has more than 600 million users. Over 373 million people shop directly from the site. Jack Ma’s powerhouse, Alibaba, reported 350 million active shoppers in March. So those JD.Com …

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