Salesforce Makes a Big Splash with Wave

October 14, 2014 | By

Salesforce, the global cloud computing company best known for its Customer Relationship Management (CRM) tool- is getting into the big data arena with the launch of its new product ‘Wave‘. This Analytics Cloud platform Wave creates sales, service and marketing analytics that can be read on desktops and mobile devices alike. It can be used to derive more insights from data within Salesforce products or it can also be deployed to extract value from imported third-party data residing on various platforms including machine-generated data. Wave is a pioneering cloud analytics platform designed to meet the needs of all business users regardless of their size. It makes extracting useful data and discovering new insights easier, thus, assisting in taking actionable decisions faster. According to IBM business intelligence, 90% of all data today has been generated in the last two years; no wonder we live in an era of constant information overload! When there is some much data around we need proper visualization of patterns and situations as much as we need number-crunching. The Salesforce Wave is a platform that attempts to give us a 360 degree view and access to data assimilation, going forward. According to Alex Dayon, the President …

Facebook Raises the Ante in Mobile Ad Space

October 10, 2014 | By

Facebook has officially launched its mobile ad platform called “Audience Network” which lets digital advertisers to serve ads on third party apps. Now this is just an extension of the Facebook advertising program and it even involves the same ad inventory that serves ads on Facebook’s own site and its apps. For long Facebook has been struggling to monetize its database of over a billion users without much impact. Now this launch of its mobile ad platform will give a fresh boost to Facebook’s advertising capabilities. It is a simple way to augment its advertising reach across the burgeoning mobile apps category to improve targeted advertising. This will no doubt be beneficial to advertisers but at the same time it offers value to the users and the app publishers as well. This Facebook platform immediately serves two purposes. Firstly, it helps Facebook to leverage its treasure trove of user information without putting more pressure on its already existing ad programs. Secondly, it gives advertisers an opportunity to display their ads to more people based on specific demographic needs. With the launch of Audience Network, Facebook will now be able to compete directly with Google AdMob, Yahoo Flurry and Twitter MoPub …

Beyond Content & Links: Why UI and UX is crucial for SEO?

October 10, 2014 | By

Search Marketers are right when they say content is ‘King’ when it comes to Search Engine Optimization (SEO). While we are busy generating great content for our target audience, there is another aspect that we tend to completely overlook. You must have guessed it by now. It is the aspect of how content is presented to the readers. We are referring to UI/UX (User Interface/User Experience) which is an integral aspect of promoting content on the web. With the inclusion of recent updates like Hummingbird, Panda, Penguin, Pigeon and hundreds of other Google algorithms that are being tweaked on a regular basis, it becomes critical to know how users are reacting to the website User Interface. The experience that the visitors go through definitely counts when it comes to how we perform on Search Engines with special emphasis being on Google! As a web master/marketer it is essential to understand how users react to  your website. Are visitors spending ample time on the website? Are they finding the relevant information with minimal clicks? Are they taking desirable actions? Why are they bouncing off from the website? Is the website capable enough to drive visitors to the right content/sections and encouraging …

Google Authorship Axed but Author Rank Endures

October 8, 2014 | By

It was heralded as a radical idea that was going to change online content marketing forever. Google patented Agent Ranking/Author Ranking way back in 2007. At that time, the idea was to give due credit to writers/authors for the content that they generated by tagging their identities to their content when it showed up in the results page. The goal was simple and if it had been successfully accomplished, online content would have had an added layer of credibility. Google’s enthusiasm is understandable. After all, its mission is to organize the world’s information and make it universally accessible and useful. But for Google things did not pan out the way they had expected. Surprisingly it offered a rather cumbersome option for authors to add their identities to their content. Latest statistics reveal that a majority of the authors made no effort to attach their names to their content. Thus, the very purpose of Author Ranking was defeated due to authors’ aversion to ‘publicity’. Ironically, while real authors didn’t use this feature, there was a proliferation of fake ‘authors’ attaching their names to content they never wrote. This setback did not faze Google. It’s a research based organization at heart and …

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