To A/B Test or To Personalize?

April 9, 2014



To A/B test or to Personalize?
A/b testing or website personalization? These are two separate concepts each geared to deliver more effective marketing. Let’s examine a few important aspects of these before we go any further. As is true for most things, a/b testing and personalization also have their unique pros and cons.

A/B Testing

A/B testing is an approach towards making your website/emailer/online ads more effective by testing each aspect of them individually to see what delivers the greatest effectiveness. It’s a process of identifying which combination of elements, placed in what order can deliver the best results. Even if you have been carrying out a/b testing for years and have tested every element on your site, you can convince yourself that you don't need website personalization only if ... Read more...


Posted in digital marketing, Marketing, Technology, Web Analytics | No Comments »



Google Releases Universal Analytics For All

April 4, 2014



Universal Analytics
Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics equips you to power up for the measurement challenges of today’s multi-screen and multi-device environment.

A few important things you need to know about Universal Analytics are:
  • It has all the features, tools and reports of classic Analytics, including remarketing and audience reporting.
  • Google will be launching the User ID feature gradually, which will help you understand your customer’s complete journey. This feature provides a more user-centric view of website traffic by showing anonymous user engagement activity across different screens and site visits. User ID will also enable cross device reporting.
  • Current premium accounts will upgrade to Universal Analytics ... Read more...


Posted in digital marketing, Marketing, Search Marketing News, Web Analytics | No Comments »



Influencer Marketing for B2B, Need to Embrace Content Consumption Monitoring and much more…| Best of the Week

April 4, 2014



Despite Strong Growth, Share of Online Display Advertising Spend Well Behind TV
This week’s hot news, events and videos from the online marketing and social media world.   From the Position² Blog This Week: ... Read more...


Posted in Best of the Week, digital marketing, Marketing, Social Media Updates, Web Analytics | No Comments »



What to Expect @ Marketo’s ‘The Marketing Nation Summit’, April 2014

April 3, 2014



The Marketing Nation Summit!

Image Source: Marketo

The much awaited Marketing Nation Summit 2014 is here! The event is from 7-9 April. It promises to be intensive and is tagged as the “Marketing Event of the Year”. Innovation is the key area of focus and the event has been designed to offer many enriching ideas.

As an exhibitor, we at Position2 are excited to be in the midst of an atmosphere buzzing with ideas and insights.

Here’s an outline of the event’s agenda. The sessions are divided into 5 tracks to help you plan better:
  • Track 1: Planning and measuring
  • Track 2: Inbound marketing
  • Track 3: Relationship marketing
  • Track 4: Driving conversion
  • Track 5: By popular demand (includes topics ... Read more...


Posted in digital marketing, Marketing, Marketing Automation | No Comments »



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