Content Marketing, ROI of PPC Advertising and much more…| Best of the Week

October 17, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Measuring Your Content Marketing Efforts Content Marketing is gaining unparalleled traction today. This has led Digital Marketers to accord special emphasis on the quality of content being created. An effective Content Marketing strategy will give you a definitive edge. Read this incisive blog to learn more now. Why Change Management Comes into Play in B2B Marketing 3 Major B2B Marketing Fears: What’s Holding You Back? When do B2B Tech Companies Need Content Marketing? 10 Ways to Improve Your Content Marketing The Real Cost of Sending Bad Email Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing Best of the Week Video Watch this insightful video that helps you effectively manage ‘tag deployment’ on your websites or mobile apps. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective …

Effective Ways of Measuring Your Content Marketing Efforts

October 15, 2014 | By

Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take full advantage of this content marketing craze by reaching out to your customers with the right content. The Rise of Content Marketing All Google updates have led to one conclusion by SEO experts:  Content is King. It all started in 2011, when the search query “content marketing” began its rising trend, and has now grown to be extremely common. Creating quality content for your business has major benefits for your search engine optimization, social media marketing, and your company’s overall branding. What is Content Marketing? Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target group and also to Google and other search engines. The motive is to attract, obtain and engage a clearly defined target audience in order to drive profitable customer interactions. By answering the most frequently asked questions with respect to your content, your company can become the most credible resource for your domain and gain new leads that convert to customers in the long term. …

Facebook Raises the Ante in Mobile Ad Space

October 10, 2014 | By

Facebook has officially launched its mobile ad platform called “Audience Network” which lets digital advertisers to serve ads on third party apps. Now this is just an extension of the Facebook advertising program and it even involves the same ad inventory that serves ads on Facebook’s own site and its apps. For long Facebook has been struggling to monetize its database of over a billion users without much impact. Now this launch of its mobile ad platform will give a fresh boost to Facebook’s advertising capabilities. It is a simple way to augment its advertising reach across the burgeoning mobile apps category to improve targeted advertising. This will no doubt be beneficial to advertisers but at the same time it offers value to the users and the app publishers as well. This Facebook platform immediately serves two purposes. Firstly, it helps Facebook to leverage its treasure trove of user information without putting more pressure on its already existing ad programs. Secondly, it gives advertisers an opportunity to display their ads to more people based on specific demographic needs. With the launch of Audience Network, Facebook will now be able to compete directly with Google AdMob, Yahoo Flurry and Twitter MoPub …

Google Authorship Axed but Author Rank Endures

October 8, 2014 | By

It was heralded as a radical idea that was going to change online content marketing forever. Google patented Agent Ranking/Author Ranking way back in 2007. At that time, the idea was to give due credit to writers/authors for the content that they generated by tagging their identities to their content when it showed up in the results page. The goal was simple and if it had been successfully accomplished, online content would have had an added layer of credibility. Google’s enthusiasm is understandable. After all, its mission is to organize the world’s information and make it universally accessible and useful. But for Google things did not pan out the way they had expected. Surprisingly it offered a rather cumbersome option for authors to add their identities to their content. Latest statistics reveal that a majority of the authors made no effort to attach their names to their content. Thus, the very purpose of Author Ranking was defeated due to authors’ aversion to ‘publicity’. Ironically, while real authors didn’t use this feature, there was a proliferation of fake ‘authors’ attaching their names to content they never wrote. This setback did not faze Google. It’s a research based organization at heart and …

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