Facebook: Where There Is No Outside

May 15, 2015 | By

Facebook wants its 1.44 billion active users to stay put. It sees each link out as a potential loss that undermines Facebook’s business model. To keep its users inside Facebook identifies all the likely content and experiences that users seek or pay for, those digital opportunities that take users out of its sphere of influence, and then recreates them inside the blue walled Facebook ecosystem. Consider Pages Facebook introduced Pages in 2007 with the intention of replacing business websites which were seen as inconsistent silos trumpeting incomplete information. In time Pages overwhelmed websites with cover photos, Timeline, maps, reviews, business hours, messaging channels, and many more rich features. Pages created a wealth of content for Facebook. Thousands of digital marketing professionals jumped in to build strategies, create content, media and links to maximize utility and engagement value. Facebook became a destination, a one stop shop for information on any brand. Nike.com might provide information about the latest shoes, but by visiting the Nike Page in Facebook a user got that information and, with News Feed amassing user targeted information in one endless scroll, exposure to much more — a band’s tour dates, the latest movie in a nearby theater, etc. Plugging the …

Deep Dive Into Google’s App Indexing

May 13, 2015 | By

What is App Indexing? Google’s App indexing allows webmasters to connect pages from web sites to specific content within Android apps. An Android smartphone user with a company app installed will be able to open it directly from mobile search results in Google. Image Source How it Works? “The App Indexing API provides a way for developers to notify Google about deep links in their native apps and allows the Google app to drive re-engagement through Google Search query auto completions, providing fast and easy access to inner pages in apps. The deep links reported using the App Indexing API are also used by Google to index app content and are surfaced in Google Search results.”  From Google’s App Indexing API site. Make It So To connect company app to website enable deep linking of app from the Developers Console. Make sure the app is set up to work with Google Play Store Developers must set up actions called “intent filters” that tell Google when a user is viewing a section of content, what the content’s title is, and if there is a Web page on your site that has the same content When a user views content in app, Google …

Posted in App Indexing | Google | SEO

Google Responds to Mobile Dominion

May 12, 2015 | By

When Google announces that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan,” you can rest assured that mobile has arrived. During a live stream of the annual AdWords Performance Summit in Half Moon Bay, California Google Vice President of product management, Mr. Jerry Dischler, spoke of the, “I want to know, I want to go, I want to buy” moments and the raft of new products Google is rolling out for its AdWords clients. Consumers using mobile devices are in a hurry and have exacting demands. Digital marketers have to meet those demands in the moment to even get noticed. Google has been studying the situation, weighing feedback from throughout the world, and has begun tweaking its search capacity to meet consumers’ expectations for relevancy and spur of the moment shopping. The core issue — how do people search for information on mobile  — has led to a whole new generation of ad experiences Google promises will be richer and more engaging. And designed for screen-swipes, not mouse-clicks. Here’s a primer on the shape of things to come, courtesy of Google Automotive Ads Paraphrasing Dischler – over half of automotive …

Best of the Week | Drip Marketing vs. Lead Nurturing, and much more…

May 8, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Drip Marketing vs. Lead Nurturing, and much more… Few things are more important to marketing than lead nurturing. Find out how lead nurturing varies from drip marketing. If done the right way, lead nurturing can help build a strong brand. Read to beget top-of-mind awareness now. No Subscription Goal for Your Content Marketing? Prepare to Be Ignored What Google’s Mobile-First Rules Mean for Your Marketing Strategy Use PPC to Help Build and Optimize Your Email Lists 13 Expert Tips for Mobile PPC Retailers Investing In Programmatic, But Analytics Remain Fragmented Meta Descriptions in 2015 Best of the Week Video Check this YouTube video for quick do’s and dont’s for text ads in Google AdWords, before you go ahead with your PPC campaigns. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? Various ways in which you can deploy SEO How to combine Social Media with SEO? SEO …

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