Google Authorship Axed but Author Rank Endures

October 8, 2014 | By

It was heralded as a radical idea that was going to change online content marketing forever. Google patented Agent Ranking/Author Ranking way back in 2007. At that time, the idea was to give due credit to writers/authors for the content that they generated by tagging their identities to their content when it showed up in the results page. The goal was simple and if it had been successfully accomplished, online content would have had an added layer of credibility. Google’s enthusiasm is understandable. After all, its mission is to organize the world’s information and make it universally accessible and useful. But for Google things did not pan out the way they had expected. Surprisingly it offered a rather cumbersome option for authors to add their identities to their content. Latest statistics reveal that a majority of the authors made no effort to attach their names to their content. Thus, the very purpose of Author Ranking was defeated due to authors’ aversion to ‘publicity’. Ironically, while real authors didn’t use this feature, there was a proliferation of fake ‘authors’ attaching their names to content they never wrote. This setback did not faze Google. It’s a research based organization at heart and …

Facebook “Like” Button goes Mobile

October 6, 2014 | By

Facebook has come up with yet another update wherein the ubiquitous “Like” button will now be available for Android and iOS mobile apps too. This has got the digital marketers quite excited since now they can analyze user engagement via mobile apps. The mobile users can directly “Like” the app’s Facebook page or any other object within the app and share it on the social networking site. Today more and more people are using mobile gadgets like smart phones, tablets and phablets (phone + tablet) as their primary device for browsing the Internet. In the world of mobile devices the apps rule supreme. So any marketing strategy that does not take into consideration this vital factor is doomed to fail. The Facebook “Like” button going mobile in order to garner the attention of the growing clan of app users is a well-timed update from the social media giant. The “Like” button works flawlessly with the user’s Facebook account no matter what device he/she is using to log into the account. This makes liking any piece of content in the native app effortless. Facebook has issued some guidelines for digital marketers in order to make the most of the Like button …

Posted in Facebook | Mobile

Take Your Mobile App Marketing Campaigns to the Next Level with Deep Linking

October 6, 2014 | By

What separates a successful mobile app from an unsuccessful one? Design, ease of use, demand, effectiveness, etc. all play their part. The truth is, however, that effective marketing can make a huge difference between an app that is a commercial success and one that gets lost amongst the ever burgeoning crowd of daily released apps. In addition to putting some marketing effort behind you app’s promotion, it’s incredible how many app developers and marketers aren’t aware of capabilities of mobile app such as what mobile deep linking is, never mind how to use it to benefit their marketing campaigns. Let’s take a quick look at a few steps you can take to significantly enhance the success of your app through smarter marketing with deep links. What is Mobile App Deep Linking? Mobile app deep links in search results allows users to click links to view specific content within your app, or download your app, depending on if they have your app installed. If a person doesn’t have your app installed and clicks on a deep link, they will automatically be directed to your app’s page in the App Store so they can download your app before proceeding to your deep …

Facebook Launches Atlas

October 3, 2014 | By

Facebook has officially launched the Atlas advertising platform which is purportedly going to give the giants of the industry like Google a run for their money. Facebook calls this “people-based marketing” since the social media giant will not be utilizing cookies to track people and to learn more about their browsing habits. It will be using the login credentials of its over 1.3 billion users, the biggest database of any Internet company in the world! Hence, Facebook can track a user on mobile devices too since they are not relying on cookies here (cookies don’t work on mobile devices). It is going to be a paradigm shift as far as advertising is concerned and this has got the digital advertising agencies quite frenzied. Facebook can even track its users offline. If a Facebook user goes about shopping in a mall and enters an email id in the shop registry and that shop is on Facebook, then the social networking giant can map that id to the actual user. It can then easily find out whether that person saw a particular ad or not! This helps marketers to reach real people across devices, platforms and publishers. So the cross-device impediment that …

Posted in Facebook

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