By Rajiv Parikh, CEO, Position²

Thanks to the group that filled our Ask-the-Experts Roundtable session at DMA 2010. Given the placement of the sessions, I was a little concerned that I wouldn't get to share our new presentation and new Social Media ROI analysis for addressing unresolved issues and engaging to drive new leads. Instead, we had a great session with companies from around the world. While much of the examples in my deck were B2C, many of the questions were B2B. I was happy to share our experiences and learn from the group. If anyone is interested in a copy of our deck, please write to us.

The DMA 2010 conference has evolved from discussing the ... Read more...

On Monday June 15, we will be releasing the new Position2 logo, site and solution set. After being in this search and social media marketing game for a while, we realized that by standardizing our technology and processes, we can enable continuous growth for a much wider array of customers.  We've been working round the clock on our technology development and will release a new suite of products based on our Surround and Intent Marketing methodology. These offerings grouped as Online Brand Solutions, Customer Acquisition Solutions and Technology Solutions. Thanks to our current clients who helped us get to this point. Thanks to the Position2 team for burning the midnight oil to put all this together while taking good care of ... Read more...

This Wednesday, June 17th, I will be speaking at a Lyris sponsored webinar: Social Media Marketing: CPR for Email Marketers in a Challenging Economy. For all those interested in viewing the webinar, I thought I'd give you a preview of the talk. We will focus on the integration of Email Marketing and Social Media Marketing (SMM) in a flat economy. Email marketing is a powerful tool to drive customer acquisition, however there's been a significant impact by increased mailbox sizes, spam filters and the explosion of messaging. We will go beyond the typical examples of how Twitter or a Facebook app can drive people to your site. Rather, the discussion will center around the phenomena of social networks, the ... Read more...

I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts. Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated. The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?". Folks wanted to hear about Ford's Scott Monty ... Read more...