We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Currently, we develop strategy and manage social media marketing (SMM) campaigns for most of our clients and our activity in this area has doubled in the last three months. The interest inSMM was coming to a head, and this burst in business has afforded us opportunities to experiment with various forms of SMM and strengthen our capabilities for the future. At the onset of SMM we started with blog commenting, PR submissions and social bookmarking. We quickly moved on to executing micro-sites, widgets, multiple blogs, Twitter campaigns and viral techniques.  We have taken our clients to a higher ... Read more...

Every brand needs inputs from its customers, it helps understand their need, address their concerns and provide products/ services based on the feedback. As more and more netizens are storming the web to vent out their frustrations, ask for suggestions or just researching, it becomes all the more necessary for any brand to actively participate in this space. In this post I talk about the elements you should consider to manage your brand using Social media. Explore You can have as many consumer surveys you want, but tapping into social media communities provides you interesting discussion topics which your consumers discuss and influence other probable customers. Be proactive, research in blogs, forums, social networks, video sites etc. Record the ... Read more...