Evaluating B2B campaigns, Pinterest Tools, Competitive SEO Analysis and much more… | Best of the Week

April 6th, 2012 by Team Position²

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Evaluating B2B campaigns in a multi-channel environment The excess of digital media channels today poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? Position²’s Analytics Team probed Google Analytics Multi-Channel Funnel Reports for insights. This is what we found.

Social Media Analytics: How to Track Social Media Traffic With Google Analytics. LinkedIn Tips: Four Ways LinkedIn Can Help Your Business Grow. Inbound Marketing Works: A Copywriter’s Success Story. Social Video Marketing: A New Competitive Advantage. 7 Useful Pinterest Tools to Supercharge Your Pinfluence. Website ROI: 8 Frequently Missed Lead Gen Opportunities for Your Homepage. Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape. Real-Time Bidding: The real time world of display advertising. Google Speaks Up About Links and Penalties: Link Building News Update. SEO Tips: Key Tips on Measuring SEO and Keyword Performance.

Video of the Week The New On-Page Optimization – Whiteboard Friday Joanna is Director of Customer Acquisition & Engagement at SEOmoz. In this video, Joanna covers some advanced techniques that you can use to optimize your landing pages. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact.

Maximize ROI with Performance Leads for B2B Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes – you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads – also called Spray & Pray! Click here to know more!

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