This week’s hot news, events and videos from the online marketing and social media world.

Google Analytics Multi-Channel Funnels: Gaining insights into B2B campaigns From the Position² Blog This Week:

Evaluating B2B campaigns in a multi-channel environment

The excess of digital media channels today poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? Position²’s Analytics Team probed Google Analytics Multi-Channel Funnel Reports for insights. This is what we found.

Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media

SEO 5 Common Mistakes Video of the Week
The New On-Page Optimization – Whiteboard Friday
Joanna is Director of Customer Acquisition & Engagement at SEOmoz. In this video, Joanna covers some advanced techniques that you can use to optimize your landing pages. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact.
Maximize ROI with Performance Leads for B2B
Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes – you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads – also called Spray & Pray!

Click here to know more!

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This entry was posted on Friday, April 6, 2012 at 10:26 am and is filed under Best of the Week. You can follow any responses to this entry through the RSS 2.0 feed. Click here to leave a response.

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