Marketing to Baby Boomers, The Rise of Social Advertising and much more… | Best of the Week

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: The Three Major Demographics for Online Marketers (Part 2): Marketing to Baby Boomers. A growing number of baby boomers are taking advantage of online shopping and social media, which is why brands and online marketers need to keep this key demographic segment in mind while designing their marketing campaigns. In the second of our three part series, we focus on what marketers need to do to target this very important segment.

Extended Social Ads: Advertisers Begin to Look Beyond Facebook and Twitter. Report: Is Social Advertising the Cure for Banner Blindness? Social 301: Brands Now Direct Their Followers to Social Media. Business+: What Can Google+ Do for Enterprise Marketers? Analysis: Marketers Want More Online WOM Data. Search Business: Microsoft’s Assault On Google In Internet Search The Steepest Challenge In Business Today. “TODAY”: Brains And Bots Deep Inside Yahoo’s CORE Grab A Billion Clicks . Tips: Applying Landing Page Best Practices to Boost Conversions. Search Alliance: Bing Now Powers Yahoo Organic Search Results in 6 More Countries. Fetch, Googlebot!: Google’s New Way To Submit URLs & Updated Pages.

Video of the Week Funding Values Twitter at $8.4 Billion. Amir Efrati reports on the significance of fresh fundraising for Twitter, bringing the value of the site to $8 billion. He talks with Stacey Delo about the importance of the funder, Digital Sky Technologies.

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Tags: Analysis, Baby Boomers, Extended Social Ads, Google, Search Alliance, Search Business, Social 301, Social Advertising