The Brand-Influencer Relationship, Top 10 Facebook Apps and much more… | Best of the Week

December 16th, 2011 by Team Position²

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: The Impact of Social Media Influencers on Brands Today’s marketers know that influencers are imperative to a brand’s success online. Identifying influencers, engaging and retaining these potential brand ambassadors can be quite a challenge, however. Here’s our take on how you can win over the right influencers for your brands.

Brand Page: The New, New Twitter and What It Means to You and Your Business. AddThis: Facebook Makes Up 52% of Sharing on the Web. Tips: Top 10 Facebook Apps for Fan Engagement and Building Community. Socl: Microsoft Launches So.cl As A Social Network For Students. Chris Vigil: Businesses Can Expand by Harnessing Social Media. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Tips: Paid Search Strategies for the Holidays. Study: Search Engines Beat Social Media for Local Business Info. Reputation Management: What Every New Business Should Know About Google’s Ranking of Names. Social Analytics: Google Analytics Preparing for Social Reports Next Year.

Video of the Week Why Facebook Should Look to Google for Its IPO. Francesco Guerrera on The News Hub discusses why he believes Facebook should not use Wall Street for its IPO and do a Google-style “Dutch Auction” instead.

Position² Brand Monitor™ is Now Free to use! Social Media Monitoring Just Got a Whole Lot Easier With Brand Monitor™, you can: Monitor social media conversations in real-time Track brands across social media, blogs, news, discussion forums, video and photo sharing sites Get detailed analytics and in-depth reports on the entire process Sign Up for Position² Brand Monitor™!

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