This week’s hot news, events and videos from the online marketing and social media world.

How to Manage a Social Media Crisis From the Position² Blog This Week:

How to Manage a Social Media Crisis & Design a Communications Plan
As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.

Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media

Video of the Week Video of the Week

Frank Eliason Explains How To Handle Customer Complaints On Social Media. Frank Eliason, who is now senior vice president of social at Citi, talked customer service on social media with PR Daily publisher Mark Ragan. He founded Comcast Cares, a Twitter feed that responds to customer beefs, which has helped squelch some negative opinion of the cable giant.

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This entry was posted on Friday, June 24, 2011 at 11:54 am and is filed under Best of the Week. You can follow any responses to this entry through the RSS 2.0 feed. Click here to leave a response.

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