Social Media Crisis Management, Google Panda 2.0 and much more… | Best of the Week

 Printer Friendly Version   2,967 views

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: How to Manage a Social Media Crisis & Design a Communications Plan As a marketer, you can never fully control what your customers say about your brand in the digital space; however, preparing yourself for a social media crisis will ensure you are not caught off guard. Here are some points to focus on while designing a crisis communications plan.

Social Video Disasters: How Politicians Can Change their Social Media Strategy. How To: Make YouTube Part Of Your Social Media Marketing. Obama and Twitter: Why He Took Control Of His Own Account. DIY: 3 Social Plugins for Customizing Facebook iFrame Tabs. Social Share: SlideShare Integrates With LinkedIn For A Match Made In Heaven. Mobile Optimization Tips: The Mobile SEO Party is Ending. PPC 101: 6 Essential PPC Landing Page Optimizations. Algorithm Update: Google Quietly Launches Panda Update Version 2.2. Forecast: Google To Have Nearly 80% Of US Search Revenues In 2012. Social vs Search: Google Study Shows Search Credibility Higher Than Social Media’s.

Video of the Week Frank Eliason Explains How To Handle Customer Complaints On Social Media. Frank Eliason, who is now senior vice president of social at Citi, talked customer service on social media with PR Daily publisher Mark Ragan. He founded Comcast Cares, a Twitter feed that responds to customer beefs, which has helped squelch some negative opinion of the cable giant.

If you are reading this blog post via a RSS reader, please click here to subscribe.

(No Ratings Yet)

 Loading ...

Tags: DIY, Google Panda, Landing Page, LinkedIn, mobile seo, PPC, Search Update, SEO, seo tips, SlideShare, Social Plugin, Social Share, Social Video