Build your LinkedIn Network, Why Google’s Penguin Update is important and much more… | Best of the Week

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: LinkedIn 101: 6 Tips To Build Your Network LinkedIn has changed the landscape of professional and business networking significantly and is far more effective in generating business leads than other networking sites. If you haven’t factored LinkedIn into your SMM strategy, it’s time to start immediately. Here are a few general tips on how to build a solid LinkedIn network.

Facebook and advertising: Between a rock and a hard place. eMarketer Report: For Brands, Social Media Shows Returns but Measurement Hurdles Remain. Facebook Edgerank: what marketers need to know. SMM Strategy: Who needs a structured social strategy? 8 social curation tricks for Pinterest and beyond. Google’s Penguin Update: Penguins, Pandas, and Panic at the Zoo. Customer Acquisition: Why Landing Pages Are an Indispensable Part of Marketing. Playing SEO Hide and Seek with Anchors and Duplicate Content – 2 Site Structure Problems to Avoid. Bookmark: 13 Content Marketing Steps. Advertising Today: It’s Time for Advertising to Take a Lesson (Gasp!) from Public Relations.

Video of the Week YouTube’s 20 Most-Shared Ads in April. It seems like creating advert videos for YouTube is a surefire way for companies and organizations to get an audience’s attention. Whether it’s a short film, an interactive video or a long-form advertisement, people will watch and share compelling content, and the most-shared ads during April prove it.

Maximize ROI with Performance Leads for B2B Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes – you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads – also called Spray & Pray! Click here to know more!

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Tags: Best of the Week, facebook advertising, facebook edgerank, Google’s Pengiun Update, position2 blog, SEO hide and seek, SMM strategy, social curation tricks, structured SMM strategy, YouTube’s 20 Most-Shared Ads in April.