Amazon goes Social, 3 Ways To Calculate PPC ROI and much more… | Best of the Week

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: 12 Tips to build your Facebook Followers A sizeable base of Facebook followers is extremely important if your campaigns have to have good audience reach. There are lots of things you can do to build your Facebook following…focus on your design, post unique content, engage actively on your page…read on for more rocking tips…

Instagram Launches Embeddable “Badges” To Help You Promote Your Beautiful Profile On The Web. Facebook Advertising: A Simple Breakdown of All Your Facebook Advertising Options. Amazon goes Social: Unveils Brand Pages. Experts’ View: 16 surprising predictions for 2013. Reputation Management: Online Reputation and Positive Prejudice in Social Media. Paid Search: 3 Ways To Calculate PPC ROI. Content Marketing: 9 Ways to Write Killer Titles That Convert. Mobile Email Marketing: Tips For The Holiday Season. The CMO Guide to Building a Data-Driven Marketing Team. SEO in 2013: The Rising Influence of AuthorRank.

Video of the Week How to Set Your Social Media Strategy and Measure It In this video Dave Fleet, VP of Digital at Edelman in Toronto, shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

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Tags: amazon goes social, Best of the Week, calculate PPC roi, instagram badges, mobile email marketing, Reputation Management, seo in 2013