Automotive Brands on Social Media, New Facebook Insights and much more… | Best of the Week

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Auto Makers Embrace Social Media From manufacturers to dealers, the automotive industry is embracing social media just as fast as any other industry out there. We take a look at how the auto industry is flocking to social media and how consumers are using social media to research purchases and engage with their favorite brands.

New Facebook Insights: Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth. First Tweet: Sean Parker Joins Twitter, With An Apology to Zuckerberg. The End of Business as Usual: Social Media’s Impending Flood of Customer Unlikes and Unfollows. Analysis: Does Facebook Fan-Gating Hurt Facebook Engagement? New TPS Record: Tweets About Steve Jobs Spike But Don’t Break Twitter Peak Record. Mobile Optimization: The Future is Mobile, But is Your Site Ready? SEO Tips: 5 Cheat Sheet Basics for International SEO. New Partnership: ABC News, Yahoo! News Announce Online Alliance. Report: Search To Dominate Mobile Advertising By 2015. Keyword Research: Dealing With Uncertainty.

Video of the Week PepsiCo Selects 10 Startups to Pilot Digital Marketing Projects. After scoping out startups across Europe, PepsiCo announced the 10 finalists it has chosen to participate in its 2011 PepsiCo10 program. The program gives startups the opportunity to work together with PepsiCo companies on pilot marketing programs.

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