Getting Your Brand's Followers to Stay, New Anti-Facebook & much more… | Best of the Week

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Stickiness: Convincing Your Brand’s Fans and Followers to Stay Most social media marketers are under a lot of pressure to win over users and convert them as social brand followers. Once you have them, how do you get them to continue being your social ‘brand ambassadors’? Here are some tips on what makes fans and followers leave, and what you can do to convince them to stay.

Rebels: Upstart Unthink Wants To Become The New Anti-Facebook. Halloween Special: 10 Scariest Enterprise Social Networking Mistakes. Social Communication: Why Don’t Some Media Pros ‘Get’ Social Media? Poll: Which Social Media Activity Benefits Your Company The Most? #OccupyKlout: Nobody Gives A Damn About Your Klout Score. Market Share: Google’s Share Of China’s Search Market Has Fallen From 30% To 18%. Occupy Google Reader: A Report From The Protest’s Front Lines. Dump Groupon? Five Sites That Might Save You More. Google Money: Should SEOs Prepare for the End of Google as We Know It? Report: How Users Search For Local Businesses + 5 Tips To Optimize Local Listings.

Video of the Week How Content Marketing Builds Trusted Relationships C.C. Chapman, co-author of Content Rules explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.

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Tags: Anti-Facebook, Brand Ambassador, Followers, Google, Google Reader, groupon, Klout, Unthink