Brand Monitor™ v2.0.1 Released!

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We’re delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Twitter Influencer Analysis and Display

Now, next to each tweet, you will see an “Influencer Score” (out of 100) that our algorithm has rated for the author. Also, if you hover over the twitter author’s username, you get to see more information about the author: Full Name, Influencer Score, Bio, Location, Website, Total Tweets, Followers and Following.

• How do we arrive at an Influencer Score?
  
  We identify 10 key sets of information on each Twitter author, and apply a specific weight to each data point. We then run the factors through our machine-learning analysis and calculate the final score. The final score is a representation of how successful a person is at engaging his/her audience and how large the impact of their opinion is.
• New Tweet Display
  
  We have redesigned the way a tweet is displayed, for a closer resemblance to how it looks on Twitter.

Post Title and Summary Redesigned, Media Logos Added

Earlier, our system used to remove special characters from a post title; this would make “AT&T” look like “ATT”. Posts now display special characters, and summaries end in a complete sentence.

• Media Logos
  
  Based on the media source, each post has a logo associated to it. This enables you to quickly identify the source of a post. These logos are also in the “Filter” section for media.

Preview Search Bucket Results



While creating a search bucket you now have the option to preview a sample set of results.

This ensures that your search is getting the desired results before you actually submit it, saving you time and effort.

Date Range for Comparison Reports



You now have the option to compare data based on a time range in the comparison report section.

We’re committed to updating Brand Monitor™ every month with new features and capabilities. If you’d like to try out Brand Monitor™, let us know!

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Tags: Brand Monitor, SMM, Social Media, social media measurement