A large number of websites have a chat feature to interact with their visitors. This allows them to    - Offer real time assistance and advice    - Promote a service/product to the visitor Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here. We tracked some chat [...]

A large number of websites have a chat feature to interact with their visitors. This allows them to

   - Offer real time assistance and advice

   - Promote a service/product to the visitor

Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here.

We tracked some chat conversations for a client using Google Analytics and analyzed the data obtained. Here is what we found.

Visitors to a site (xyz.com) can discuss their technical problems by chatting online with a support executive. The goal of this chat application is to solve technical queries as well as persuade the visitor to sign ... Read more...

What does a customer get, of a Landing Page? He/she clicks the ads to come into the Landing Page (LP) to get what they want or what they're looking for. So as advertisers, it's our duty to keep them interested in our LPs. What this Landing Page is all about? In online advertising a lead capture [...]

What does a customer get, of a Landing Page? He/she clicks the ads to come into the Landing Page (LP) to get what they want or what they're looking for. So as advertisers, it's our duty to keep them interested in our LPs.

What this Landing Page is all about?

In online advertising a lead capture page (a landing page) is the page that appears when a potential customer clicks on a PPC ad. The page will display content which is an extension of the PPC ad. The landing page can be customized in PPC campaigns to measure the effectiveness of different ads.

Let's see few interesting optimization points that's required in any landing page to ... Read more...

Google AdWords has implemented yet another new feature for AdWords PPC advertisers. This really cool new feature is specifically designed to provide users with more options to click on. An advertiser can create richer, more relevant ads that improve the value of their brand terms and other targeted keywords. The feature will show up [...]

Google AdWords has implemented yet another new feature for AdWords PPC advertisers. This really cool new feature is specifically designed to provide users with more options to click on. An advertiser can create richer, more relevant ads that improve the value of their brand terms and other targeted keywords. The feature will show up to four additional links under the main ad for ads that "meet a certain high quality threshold." It allows advertisers to extend the value of existing Google AdWords ads by providing additional links to content deep within their sites, instead of sending all users to the same landing page.

Example of Ad Sitelinks



With Ad Sitelinks, you can point to specific ... Read more...

The Position² team was very excited when we announced the formal release of our in-house Bid Management platform late last year, and we have been seeing tremendous success in its adoption across companies. We have been developing and using it for the last four years for our existing customer base. And yes, there are [...]

The Position² team was very excited when we announced the formal release of our in-house Bid Management platform late last year, and we have been seeing tremendous success in its adoption across companies. We have been developing and using it for the last four years for our existing customer base. And yes, there are still a few skeptics out there who do not realize the importance or need for automated bid management. Would you really want to use a scissor to mow your lawn?

Building A Case For Automated Bid Management

If you manage PPC campaigns with a budget of more than $50,000 per month, you will relate to the ... Read more...