Is it true that we have to set a CPC bid limit when we’re using automatic bidding? The above question will be answered in the following paragraphs. With automatic bidding, the Search Engine Marketing systems (like: Adwords, Adcenter & Search Marketing) adjust the bids automatically to earn the most clicks possible within the given budget. It isn't possible to set a specific CPC bid. However, we can set an upper limit on the CPC bids for the entire campaign. This is the CPC bid limit. Specify a bid limit and the Search Engine Marketing system will never bid over the specified limit for any single click. If it's important for us to control the cost of individual clicks on our ad, it's good ... Read more...

Keywords are an integral part of any online advertising campaign; however what is sometimes overlooked is the equal importance of negative keywords which are word filters that disqualify ads being triggered by users search query. For instance if “iPhone” is one of your keyword, each time somebody runs a search for that keyword your ad will be displayed. If someone were to run a search for the term “iPhone problems” your ad will also be displayed, since the main keyword “iPhone” is present in the search query. To avoid bloating total impressions, with irrelevant searches it’s important to add “Problem” as your negative keyword, so that “ iPhone Problem” query wont trigger your ad.

Every search engine advertiser should be using ... Read more...