This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Creating a Social Listening Strategy



Listening is the first and most important part of a well-rounded social media monitoring strategy. This is then followed by ‘acting’ on the relevant conversations by ‘engaging’ with the audiences and influencers. Read the ‘must-haves’ every marketer needs to keep in mind while creating an effective social listening strategy.

• Infographic: The Future of Sharing on Facebook, Twitter and Google+.
• Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:







Super Bowl XLVI Turns Social Media Savvy

Position² analyzed the social media buzz around Super Bowl XLVI. The research shows Twitter and Facebook together accounted for almost 50% of the total conversations. Continue reading for further analysis on volume, sentiment, heat map and demography.

• Infographic: The Future of Customer Service and Social Media.
• Research: How Pinterest Is Becoming the Next Big Thing in Social Media for ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



What To Expect From The Social Consumer In 2012



Part One: The Power of User Generated

Content and Social Mobile Usage. Part Two: Social E-Commerce Influencers, Daily Deals and Special Offers.

• Facebook 101: Is Your Brand Worth a Like?
• Infographic: Pinterest's Role As A Referrer For Retailers Grows.
• Twitter CEO: Google Has All The Data They Need.
• Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



E-Commerce and the Social Consumer - Making Online Shopping Hassle-Free



Part One: Insufficient Information and Abandoned Shopping Carts. Part Two: Special Offers, After-Sales and Customer Support.

• DLD 2012 - @Jack Dorsey: "Twitter Has A Business Model That Works".
• "Don't Be Evil" Tool - Backed By Facebook & Twitter - Shows Google's "Search Plus Your World" Can Go Beyond Google+.
• Survey: Marketers Follow Users ... Read more...