Content Marketing, ROI of PPC Advertising and much more…| Best of the Week

October 17, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Measuring Your Content Marketing Efforts Content Marketing is gaining unparalleled traction today. This has led Digital Marketers to accord special emphasis on the quality of content being created. An effective Content Marketing strategy will give you a definitive edge. Read this incisive blog to learn more now. Why Change Management Comes into Play in B2B Marketing 3 Major B2B Marketing Fears: What’s Holding You Back? When do B2B Tech Companies Need Content Marketing? 10 Ways to Improve Your Content Marketing The Real Cost of Sending Bad Email Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing Best of the Week Video Watch this insightful video that helps you effectively manage ‘tag deployment’ on your websites or mobile apps. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective …

Hummingbird Update, B2B Advertising, and much more…| Best of the Week

September 26, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Surviving the post-Hummingbird era The Hummingbird update from Google has taken us one step closer to the ‘Semantic Web’. Read this incisive blog to get a clear understanding of what it means to SEO in particular and digital marketing in general. Makes for a compelling read. The Only B2B Advertising Metric That Matters How to Get Executive Buy-In for Your B2B Influencer Marketing Program B2B Buyers Need Great Content, Not Fireworks With the Arrival of Twitter’s ‘Buy’ Button, Is It Time to Move Into Social Commerce? 6 Ways to Create Rocket-Fuel Content for Marketing Automation Why Marketers Still Haven’t Mastered Personalization Best of the Week Video Daniel Burstein of MECLABS speaks to Michael Norton of Harvard Business School in this Marketing Sherpa video. Michael sheds light on how we might be able to appreciate a thing better when we can visualize the effort that goes into its making. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and …

Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

September 19, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Understanding Predictive Analytics Today marketers need to know about the future of business with a fair degree of accuracy. That is when they turn to predictive analytics which studies current data, detects patterns and predicts possible future trends. Read this interesting blog to know more about this exciting branch of advanced analytics. How to Win at B2B Video Marketing Why and When to Re-Evaluate Your B2B Brand Strategy How to Make B2B Marketing Stories Bigger With Social Media Microcontent Strengthen Your Content Exposure With These Video SEO Tips Email Marketing: Managing the ‘Emotionally Unsubscribed’ 10 Internet Trends Impacting Marketers Best of the Week Video Watch this Webinar moderated by Rick Siegfried that gives you tips on how to optimize your ad campaigns and landing pages using personalized targeting & analytics. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) …

Creatives in Today’s World, Attraction to Action, and much more…| Best of the Week

September 12, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Creatives in Today’s World Creatives is one aspect of marketing that is receiving considerable attention today and rightly so. Read this exhaustive interview to know what exactly it entails and the skill sets required to be a part of this highly competitive field. Get an inside view of how a creatives team for B2B digital marketing functions and some idea on where this realm as a whole is headed. Why Your B2B Content Marketing May Not Be Working 7 Signs Your B2B Content Marketing Is Doomed to Fail Three key trends from our B2B Real-Time Marketing Report Attraction To Action: How Marketers Can Capitalize On The Middle Funnel Why Brands Need Mobile Apps Is Your Retargeting Missing The Bullseye? Best of the Week Video Rand Fishkin talks on Whiteboard Friday about keyword research and targeting without Exact Match data from Google Adwords, going forward. Watch this video for some very insightful tips on how to make the best of the changing scenario. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search …

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