Best of the Week | How To Optimize Content For Conversions, and much more…

July 24, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How To Optimize Content For Conversions Content marketing across your website, emails, social media and more can fuel web traffic and leads, but most marketers struggle to align content with a conversion funnel. How can you create and distribute content that will engage relevant audiences? Read this blog to find out! Four Engagement Lessons B-to-B Companies Can Learn From Sports How Facebook And Twitter Fit Into B2B Marketing How I Increased My Email Conversions by 344% Does More Programmatic Buying Equal Less Viewability? Are You Tracking the Most Important PPC Stats? Talent Vs. Technology: Choosing The Right SEO Solution Best of the Week Video Controlling search engine crawlers, blocking & redirecting bots, optimizing crawl budgets and indexing strategies helps in better ranking. Watch this video by Rank Fishkin to learn the nuts and bolts about leveraging these tools. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? …

Best of the Week | 8 Tips to Leverage Facebook for Business, and much more…

July 17, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Tips to Leverage Facebook for Business | Position2 Blog Looking to promote your business, enlarge your brand audience? With a constantly diversifying array of internet users signing up for Facebook, a showcase on Facebook for a brand, business, company or entity has become as critical as having a website. Read this blog for 8 ways to boost the visibility of your business page. How B2B SaaS Companies Can Drive Sales with Display Advertising 6 Steps to Content Marketing Domination 3 Ways to Maximize Data and Increase Engagement Across Email Communications Here’s How to Create a Modern SEO Strategy That Works Which Placements Should I Exclude on the Google Display Network? How to Identify Click Fraud and Minimize Wasting Your Ad Budget Best of the Week Video What are the biggest challenges facing the digital marketing industry over the next few years? Watch this video where the speakers from Future of Digital Marketing conference share their views. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details …

Best of the Week | Optimizing Knowledge Graph for B2B Brands, and much more…

July 3, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Optimizing Knowledge Graph for B2B Brands For users, Google’s Knowledge Graph showcases structured and detailed information about a topic based on their search. Read this blog to understand how to highlight relevant information about your brand in ways best understood by Google crawlers and algorithms. How to Ensure Your Content Meets the Standards of Google’s New “Phantom Update” 3 Content Strategy Practices That Will Make You a Better Content Marketer How to Use SEO to Attract and Retain Customers The Ultimate Guide to Bing Webmaster Tools Merging Data and Creative in Programmatic 5 PPC Tips from ClickZ Live Toronto Best of the Week Video Email performance across 3,000+ Marketo customers was tracked and the results are in! Tune in to see how you stack up against your peers. Watch this video for some best practices on how to improve your email performance! White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why …

Best of the Week | Crafting An Effective Call To Action, and much more…

June 26, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Crafting An Effective Call To Action Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. Read this blog for a few best practices to help you improve on your CTA efforts. How to Develop Content for Foolproof Content Marketing 5 Mobile Marketing Trends to Watch in 2015 The Changing Landscape of B-to-B Engagement 5 Reasons Why Display Advertising Will Never Die Supercharge Your Keyword Research with 5 Bing Ads Intelligence Hacks Why Local SEO Is About to Become Even More Important Best of the Week Video One of the highlights of SMX Advanced was the AMA session with Webmaster Trends Analyst, Gary Illyes. Watch on as Danny Sullivan of Search Engine Land asks the hard hitting questions about Google’s latest developments! Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and …

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