Best of the Week | Optimizing Knowledge Graph for B2B Brands, and much more…

July 3, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Optimizing Knowledge Graph for B2B Brands For users, Google’s Knowledge Graph showcases structured and detailed information about a topic based on their search. Read this blog to understand how to highlight relevant information about your brand in ways best understood by Google crawlers and algorithms. How to Ensure Your Content Meets the Standards of Google’s New “Phantom Update” 3 Content Strategy Practices That Will Make You a Better Content Marketer How to Use SEO to Attract and Retain Customers The Ultimate Guide to Bing Webmaster Tools Merging Data and Creative in Programmatic 5 PPC Tips from ClickZ Live Toronto Best of the Week Video Email performance across 3,000+ Marketo customers was tracked and the results are in! Tune in to see how you stack up against your peers. Watch this video for some best practices on how to improve your email performance! White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why …

Best of the Week | Crafting An Effective Call To Action, and much more…

June 26, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Crafting An Effective Call To Action Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. Read this blog for a few best practices to help you improve on your CTA efforts. How to Develop Content for Foolproof Content Marketing 5 Mobile Marketing Trends to Watch in 2015 The Changing Landscape of B-to-B Engagement 5 Reasons Why Display Advertising Will Never Die Supercharge Your Keyword Research with 5 Bing Ads Intelligence Hacks Why Local SEO Is About to Become Even More Important Best of the Week Video One of the highlights of SMX Advanced was the AMA session with Webmaster Trends Analyst, Gary Illyes. Watch on as Danny Sullivan of Search Engine Land asks the hard hitting questions about Google’s latest developments! Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and …

Best of the Week | Should You Go Mobile First Or Mobile Only, and much more…

June 19, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Should You Go Mobile First Or Mobile Only? Last year mobile took over the internet. Industry projections for both the number of users and overall web users show that smartphones have overtaken the desktop for good. Should You Go Mobile First or Mobile Only? Read this blog to understand what it really means to go mobile. Content Marketing Pro Shares 10 Essential Tools for Success Keys to Building Great B-to-B Measurement 9 Reasons Your Email Marketing Campaign Failed 17 Safe Places to Build Links for SEO 3 Incredible Social PPC Hacks for Crazy Engagement & ROI DoubleClick Adds Cross-Device Measurement across Web Best of the Week Video Check out this digital marketing bootcamp with Marketo’s Michael Berger for a deep dive into marketing automation and the tools you’ll need to make the evaluation process easier! White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and …

Best of the Week | Google In The “Micro” Moment, and much more…

June 12, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google In The “Micro” Moment What were once conventional “moments of truth” in a consumer journey have since fragmented into hundreds of micro-moments, where today’s battle is waged for a share of the hearts, minds, and wallets of consumers. Read this blog on how to capture these micro-moments. Account-Based Marketing: New Buzzword or New Reality? Dear Sales, Marketing Automation Is for You, Too! 7 Things CMOs Should Know About Attribution Dynamic Advertising: The Key to Scaling Personalized Ads How to Optimize Twitter Ads for Business 4 Steps to Optimizing Local Search with Google Best of the Week Video This video explains what AdWords tags are and how you can use them to measure the success of your AdWords campaigns. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? Various ways in which you can deploy SEO How to combine Social Media with SEO? SEO best practices and …

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