Best of the Week | How Marketing Automation Can Transform Your Business, and much more…

August 21, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How Marketing Automation Can Transform Your Business 91% of users believe that marketing automation is “very important” to the success of their marketing. The question for marketers isn’t so much ‘will marketing automation technology have an impact on your business’ as ‘it is which trend is the best fit’? Read this blog for the latest and greatest marketing automation trends. Scaling Content Marketing: How CSC Put the Content Hub to Work 3 Steps to Waltz Your Way to Lead Generation Success American Driveline Systems CIO tunes up IT for digital transformation 9 Facts to Improve Your Mobile Search Performance 5 Ways to Instantly Improve Landing Page Conversions Tips for Addressing the Rising Cost of Branded CPCs Best of the Week Video Empowered buyers demand a new level of customer obsession in this age of the customer. Check out this on-demand session featuring Laura Ramos, VP Forrester Research and Sanjay Dholakia, CMO, Marketo. You’ll discover how to deliver optimal customer experiences and drive revenue in the process! White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is …

Best of the Week | Strategies For Optimizing Your Website, and much more…

August 14, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Strategies For Optimizing Your Website A website can be the ideal platform for businesses to make their services and products available online at their customer’s and potential customer’s convenience. Is your website optimized for the future? If not, read this blog for website optimization best practices. What Digital Capabilities Does Your Organization Really Need 20 Smart Ways to Generate More Leads for Your Business How to Make Content Marketing Work with an Agile Team 3 Ways to Use Mobile Marketing to Keep Customers Coming Back 11 Awesome Video Marketing Tools 6 Local SEO Stats Every Online Marketer Needs To Know Best of the Week Video Digital transformation is the use of technology to radically improve customer engagement and performance. In this interactive Harvard Business Review webinar, Westerman describes these nine key elements of digital transformation and shares case studies of companies that are transforming. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is …

Best of the Week | Leverage The Untapped Potential Of SlideShare, and much more…

August 11, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Leverage The Untapped Potential Of SlideShare Marketers often overlook leveraging the untapped potential of SlideShare, thinking of it as just a place to upload presentations and webinars. SlideShare is a content marketing social site and a perfect place to generate leads. Here’s how to turn SlideShare into an effective lead generation engine. Three Tips for Improving Your B-to-B Social Media Marketing The 3 Key Steps to Awesome Content Marketing That Works 6 Lead Generation Tactics That Can Give Startups a Big Boost How SEM and PPC Are Different, and Why It’s Important Mobile-Engagement Trick: The Truncated Article Page What Makes A Good SEO Program “Good”? Best of the Week Video Digital advertising is expected to become the No. 1 media category in 2016, according to a comScore report released exclusively to CNBC on Thursday. Watch this video where Gian Fulgoni, ComScore Co-Founder gives his views on the subject. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads …

Best of the Week | Let’s Get Personal, and much more…

July 31, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Let’s Get Personal Personalization comes down to being interesting. Digital marketing provides marketers new avenues to personalize the buyers’ journey with an adaptive, customized pathway across multiple cross-channel touch points. Read this blog to market to your audience of ONE. 10 Brilliant Examples Of Calls To Action Mobile Marketing Automation Is One Of The Hottest Areas Of Investment In Mobile The Pace Of Account-Based Marketing Accelerates How Your Content Strategy Should Affect Your SEO Expectations 6 Quick Tips for Using Social Media to Boost SEO How The Google Display Network Boosts Search PPC Performance Best of the Week Video Have you made the most of your digital advertising investment? Digital advertising is forecasted to exceed $200 billion in 2016. Despite this investment the skills, knowledge and investment lags behind when it comes to digital advertising. Watch this webinar to help you fine tune your strategy for digital advertising success. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper …

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