Responsive Web Design (RWD) – What you should know and much more…| Best of the Week

January 23, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Responsive Web Design (RWD) – What you should know? Mobile web users are a new class of consumers, albeit a lucrative one. Digital marketers can ill afford to give them a pass. This makes responsive web design highly desirable. Read this blog to find out more. Content Marketing: What to Consider Before You Outsource Seven Conversion Rate Tactics That Increased Sales by $21 Million How to Define, Track, and Optimize PPC AdWords ROI Are Keywords Relevant to SEO in 2015? Be Smarter About Your Display Network Placements The Secret to AdWords Success, Told By a Former Googler Best of the Week Video Watch this video where Mike Berger, Director of Marketing at Marketo assists you in choosing the right marketing tools to make the greatest impact. Persona-based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and cut costs Download the complimentary Lead Scoring White Paper …

Hreflang Spoken Here and much more…| Best of the Week

January 16, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Hreflang Spoken Here Today in a globalized world you cannot afford to have your website just in one language catering to a single geography. With Hreflang deployment the world is your oyster. Read this blog to find out more now. Debunking the Myths of B2B Display Advertising 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation The 5 Pillars of Successful Content Marketing 7 Principles for Making the Viewable Impression Work How to Set Realistic Expectations for Your SEO Campaign 5 Easy Ways to Customize AdWords Scripts Best of the Week Video Watch this video on Whiteboard Friday anchored by Rand Fishkin where he talks about providing unique value in your content. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA …

‘Mobile-Friendly’ Labels in Mobile Search Results and much more…| Best of the Week

January 9, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: ‘Mobile-Friendly’ Labels in Mobile Search Results Go mobile! This being the new mantra for digital marketers, Google is planning to include ‘mobile friendliness’ as one of the criteria for ranking sites. Read this blog to learn more about mobile friendly labels in Google search snippets. The Evolution of Demand Generation in 2015 Content Marketing without Marketing is Just Content 3 Easy PPC Wins to Start 2015 off on the Right Foot The Internet of Things Could Make Marketing “Magical” How to Build the Perfect Landing Page for SEO or PPC How to Optimize Your Website Messaging to Increase Conversions Best of the Week Video Watch this Whiteboard Friday video anchored by Josh Bachynski to find out if you can disavow out of Google Penguin as far as spam links are concerned. Persona-based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and cut costs Download the …

Top 5 SEO Trends for 2015 and much more…| Best of the Week

December 26, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Top 5 SEO Trends for 2015 What do you think are the SEO trends that will attract huge attention from digital marketers in 2015? Well, we have short-listed at least 5 that we think will make it big in the New Year. Email Marketing: The Pros and Cons How the Halo Effect Drives Lead Generation Conversion Tracking is the Hermione Granger of PPC Biggest SEO Trends in 2014 3 Things to Know While Running a PPC campaign 5 things we learned about ad transparency in 2014 Best of the Week Video Watch this video from PPC University to avoid common ad copy pitfalls. It helps you streamline your advertising strategy for better conversions. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White Paper …

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