Position² has won the 2010 Most Valued Partner award from one of its clients, Lenovo. This award was presented at the Lenovo Globes, a Partner Event. Position² was shortlisted from over 20 other Lenovo partners for its creativity, approach and high quality output for Lenovo’s online advertising campaigns. One of the Creative Visualizers at Position² received a special honor as well.

In the words of Rajiv Parikh, Position² CEO,  “This award is a validation of Position²’s online marketing expertise and reinforces our commitment to creative excellence. We’re very happy to see the value we provide to our clients recognized and rewarded in a forum among our peers. We will continue to invest in our team and capabilities as we firmly believe ‘Surround and Intent Marketing’ provides tangible results for all our clients.”

The award was graciously accepted by Rajesh Sule, Position² Director of Worldwide Business Development. On receiving the award, he said “We’ve always been focused on delivering effective digital marketing collateral. Ensuring our creative visualization and execution is in tune with what end-customers are looking forward to is what gives Position² the edge, and it’s very fulfilling to see our efforts recognized.”

Position² partnered with Lenovo in mid-2009.

I was excited by the large turn-out at the Q&A session I hosted in Santa Clara at SMX West—the popular conference for online and search engine marketing experts.

Leading up to the SMX conference what weighed on my mind was the obvious—our collective anxiety about the recession and the ubiquitous pressure to do more with less. Focusing the Q&A on strategies and spending choices across PPC, SEO and Social Media Marketing must have struck a chord because we covered more questions in greater depth than I anticipated.

The savvy search marketers at SMX zeroed in on questions like “PPC advertising–Technology or Human Driven?” and “Social Media Marketing for brand reputation monitoring and brand healing?”. Folks wanted to hear about Ford’s Scott Monty smartly using social media to nip a PR nightmare in the bud. I went on to explain how a major travel firm used the social media group at Position2 to turn around negative sentiment from a promotion gone wrong.

In these tough times, every search/online marketing manager and CMO is ready to listen to innovative approaches. I’m glad the Q&A lifted attention from each company’s specific business challenges and the sometimes arcane technical aspects of a conference for experts. To view the full Q&A presentation visit

http://www.position2.com/toughtimes-toughquestions.html.