Yes, Social Media is fun. If what you are doing is not fun then why do it.  Same goes for Social Media.

If you want to promote your business through social media and business networking, but still have your doubts on it, then I suggest you drop it.

Like I said earlier, if what you are doing is not fun then don’t do it at all. Promoting your business through the social media sites can prove to be very beneficial to your business and bring in a high ROI.

We often hear people say that promoting your business has to be taken seriously.  That is true, but who said that serious cannot be fun.

When businesses drop their feelings and hide behind their logos and not show their face, it brings in more fun, curiosity and excitement to Social Media. Getting them to do it is hard and not fun, but once they do it more business comes to them from consumers though having better trust in whom, it is they are doing business. A positive result in business is where the fun begins.

Sites like Facebook, Twitter, My Space, etc helps create a network with friends and other people, with whom one can establish contact and not just share what’s happening in and around their little world, but also exchange some very important information, like important links, or create homepages, etc which could prove to be very useful in the future.

Sites like LinkedIn, which is a business related though, can also be fun too, where people can exchange contacts and important information on any events happening related to their business.

The entire premise of Social Media is based on drawing attention to something by using effective communication through social channels.  What draws consumers to something is fun. If it is fun and exciting, they will come.

So what are you still waiting for? Unless you give Social Media a try, you will never know what you’re missing out on.

Contributed by Pooja Giri

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads.

Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whichever medium – phone or website – that they prefer, or they can let customers choose.

Mobile ads can be targeted only to following countries:  Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Korea, the Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States.

Always create a separate campaign for mobile ads. This campaign won’t require a separate landing page, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business.

Mobile ads pricing works same as PC based text or image ad. Advertiser only pays when user clicks on the ad and advertiser can even bid to connect users to their business via telephone (click to call).

It’s recommended to start off with just a small list of strong keywords and a few different targeted ads. Based on performance, the list can be expanded later on.

Opt for contextual targeting so that your ad reaches readers of specific mobile web pages written about specific concepts.

Target campaigns to iPhones, T-Mobile G1s and other high-end mobile devices with full Internet browsers through demographic settings of the campaigns.

Mobile ad performance can be measured pulling campaign level and placement performance report.

Contributed by Manisha Singh

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