Yes, Social Media is fun. If what you are doing is not fun then why do it.  Same goes for Social Media. If you want to promote your business through social media and business networking, but still have your doubts on it, then I suggest you drop it. Like I said earlier, if what you are [...]

Yes, Social Media is fun. If what you are doing is not fun then why do it.  Same goes for Social Media. If you want to promote your business through social media and business networking, but still have your doubts on it, then I suggest you drop it. Like I said earlier, if what you are doing is not fun then don’t do it at all. Promoting your business through the social media sites can prove to be very beneficial to your business and bring in a high ROI. We often hear people say that promoting your business has to be taken seriously.  That is true, but who said that serious cannot be fun. When businesses drop their feelings and hide behind their logos ... Read more...

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a [...]

Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whichever medium - phone or website - that they prefer, or they can let customers choose. Mobile ads can be targeted only to following countries:  Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, ... Read more...

YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for business to gain market value over the Internet and YouTube has the right [...]

YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for business to gain market value over the Internet and YouTube has the right mix with its varied topics. YouTube has a reputation of being the place to look for funny videos. It is the second place to go after probably ‘Googling’ it. Most videos generate a one-time audience response, as very few people look for the same video again. Since YouTube plays such an important in search results and ranking, it cannot be overlooked. To reach out to your audience ... Read more...

In the modern business scenario, there is nothing more painful than knowing that a potential customer seeking more information online, is getting negative feedback about your company or product. Nowadays, a brand is defined by how well you rank in Search Engine results. I can be in a news site, blog or a forum. Irrespective [...]

In the modern business scenario, there is nothing more painful than knowing that a potential customer seeking more information online, is getting negative feedback about your company or product. Nowadays, a brand is defined by how well you rank in Search Engine results. I can be in a news site, blog or a forum. Irrespective of the source of negative listings, the impact can be devastating. Most companies experience challenges from hostile customers, displeased employees and wicked competitors who attempt to damage businesses by posting disparaging statements/comments online about the company. They aim to negatively impact a target's business and reputation. This is where the role of Search Engine Reputation Management (SERM) comes into play. SERM is the process of defending as ... Read more...