Outsell, a market research firm released the article below. From what I’ve seen the media spend number make sense. It shows that there is a continuing shift to online media:
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the

Filed under: Trends: Online Advertising, Marketing, Search Marketing News by Rajiv Parikh
No Comments »

This is my article posted in the OpSource Newsletter:
Search and Social Media - Making Sense for SaaS
By Rajiv Parikh, CEO of Position2
It seems that every day there’s a new way to market to your prospects online. “Use Facebook,” one person says. “Try Twitter,” says another. But then your CEO is asking, “Why aren’t we at

Filed under: Trends: Online Advertising, Marketing by Rajiv Parikh
No Comments »

John Quelch, Marketing Professor at Harvard Business School discussed how to market during a recession in his HBS Working Knowledge blog. He generally takes the point of view that this is a time to strengthen your advantage rather than cut back as it pays tremendous dividends in market share, customer and employee loyalty when the

Filed under: Marketing by Rajiv Parikh
Comments Off