SMBs: Anything But Small

Small and midsize business owners today understand that including social media in their marketing efforts is essential for success. The last four years have witnessed SMBs using social media and online monitoring tools to add value to their businesses. The reasons for making their presence felt on social media platforms may vary from company to company; while some may use to it to gain new customers, others simply want their brand to be noticed. The spring 2011 edition of the American Express OPEN "Small Business Monitor" reports that:

• Over 35% of small businesses in the US are using social networking in their marketing efforts; this is a 15% increase when compared to fall ... Read more...

India's leading telecom services provider, Bharti Airtel launched its new brand identity in 19 countries across Africa and Asia last week. According to Airtel, the new brand identity has more curves and lively effects compared to the old logo, signifying the innovative approach and dynamic nature of the company. With the launch of the new logo, signature tune, television commercials and online presence, Airtel promises continued commitment and excellence in serving its customers. So much so that customers received an SMS from the CEO of Bharti Airtel Ltd., Sanjay Kapoor, informing them about the revamp, why it was done and what to expect in the months following the revamp.

The online response ... Read more...

If you're using Google Instant Search in one of the countries where it has been rolled out, you may have noticed that a blue arrow now appears next to the first result presented (Whether it's an advertisement or a natural result). This is the new interface for keyboard navigation, which allows you to move up and down within the results using your keyboard, and hit Enter/ Return to go to the chosen result.

For the SEO community this poses a new challenge, because to the average Google Instant user, the blue triangle may appear to be a suggestion for the most relevant result, even if it is a paid listing. Organic results ... Read more...

Yes, Social Media is fun. If what you are doing is not fun then why do it.  Same goes for Social Media. If you want to promote your business through social media and business networking, but still have your doubts on it, then I suggest you drop it. Like I said earlier, if what you are doing is not fun then don’t do it at all. Promoting your business through the social media sites can prove to be very beneficial to your business and bring in a high ROI. We often hear people say that promoting your business has to be taken seriously.  That is true, but who said that serious cannot be fun. When businesses drop their feelings and hide behind their logos ... Read more...