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	<title>Position² Blog &#187; Position2 News</title>
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	<link>http://blogs.position2.com</link>
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		<title>Position2 Releases the First Free Social Media Monitoring Product for Enterprises</title>
		<link>http://blogs.position2.com/position2-releases-the-first-free-social-media-monitoring-product-for-enterprises</link>
		<comments>http://blogs.position2.com/position2-releases-the-first-free-social-media-monitoring-product-for-enterprises#comments</comments>
		<pubDate>Tue, 13 Dec 2011 18:07:38 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Brand Monitor]]></category>
		<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Basic Edition]]></category>
		<category><![CDATA[Enterprise Edition]]></category>
		<category><![CDATA[Free Edition]]></category>
		<category><![CDATA[Free Sign Up]]></category>
		<category><![CDATA[Free Social Media Monitoring]]></category>
		<category><![CDATA[Professional Edition]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[Standard Edition]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=3376</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/position2-releases-the-first-free-social-media-monitoring-product-for-enterprises"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/12/brand-monitor-dashboard.jpg" class="alignleft wp-post-image tfe" alt="" title="" border="0" /></a>			
				
			
		
Used by hundreds of businesses, Position&#178; Brand Monitor&#8482; expands social media listening and engagement across marketing, customer service and competitive intelligence.

Palo Alto, CA, December 14, 2011: Position&#178;, a US based provider of Digital Marketing technology and services, has announced its free version of Position&#178; Brand Monitor&#8482;, the company’s real-time social media listening and engagement platform. [...]]]></description>
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<p><strong>Used by hundreds of businesses, Position&sup2; Brand Monitor&trade; expands social media listening and engagement across marketing, customer service and competitive intelligence.</strong><br />
<br />
<img src="http://blogs.position2.com/imguploads/2011/12/brand-monitor-dashboard.jpg" width="228" height="128" border="0" class="alignright"/>Palo Alto, CA, December 14, 2011: Position&sup2;, a US based provider of Digital Marketing technology and services, has announced its free version of Position&sup2; Brand Monitor&trade;, the company’s real-time social media listening and engagement platform. Companies and agencies can sign up at <a href="http://brandmonitor.position2.com/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  rel="nofollow">http://brandmonitor.position2.com</a>. For the first time, companies and agencies will be able to harness the same enterprise-class social media monitoring platform used by hundreds of companies for a new value proposition &#8211; free.<br />
<br />
&#8220;Just as social media forever changed the relationship of customers and brands, Position2 Brand Monitor expands how businesses harness the explosion brand conversations across multiple media,&#8221; states Rajiv Parikh, CEO of Position2. &#8220;Customers and key influencers are talking on Facebook, Twitter, news, forums and blog sites.  With Brand Monitor, there’s no need to switch across multiple media tracking and engagement systems.  You can get it all in one integrated platform – starting at free and scaling to the enterprise.&#8221;<br />
</p>
<h2>New Capabilities, Multiple Editions, Easier To Use</h2>
<ul>
<li>Available in 4 editions including a completely free ‘Basic Edition’, Position2 Brand Monitor&trade; is designed for enterprises and agencies. The Standard, Professional and Enterprise editions of Brand Monitor provide additional search topics, higher data limits, Twitter firehose access, more user accounts, workflow and in-depth reports.</li>
<p></p>
<li>The free version of Position2 Brand Monitor&trade; offers higher data levels than enterprise social media monitoring products that costs over $7,000 per year.  The Standard and Professional versions, priced at $49 and $149 per month, compare to competitors that cost in the tens of thousands per year.</li>
<p></p>
<li>Brand Monitor&trade; is now super-easy to set up and use, with wizards, hints, live chat support and community help. There&#8217;s a new product tour that teaches user how to fully leverage the system.  Data sources have been strengthened with the Twitter firehose, in addition to thousands of new discussion forums, blogs and news sites.  Sentiment analysis and reporting has been revamped to include media analysis, demographics and data segmentation.</li>
</ul>
<h2>Key Features of Brand Monitor&trade;</h2>
<p>With Brand Monitor&trade;, companies can: </p>
<ul>
<li>Monitor social media conversations in real-time</li>
<li>Track brands across social media, blogs, news, discussion forums, video and photo sharing sites</li>
<li>Engage directly via Twitter, Facebook and LinkedIn.  Track all engagement in a single system</li>
<li>Get daily and weekly conversation summaries across media channels</li>
<li>Filter actionable, high priority conversations from the noise</li>
<li>Identify influencers talking about brands/products/services</li>
<li>Get detailed analytics and in-depth reports on the entire process</li>
</ul>
<p>In addition to the platform, Position2 also offers &#8220;<a href="http://brandmonitor.position2.com/features/actionable-engagement/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  rel="nofollow">Actionable Engagement</a>&#8221; add-on services packaged with the Brand Monitor&trade; Enterprise Edition. A team of analysts filter out actionable mentions from noise and categorize them. Mentions can be forwarded for action or responded to immediately.</p>
<p>&#8220;As the largest single price retailer in a hyper competitive market, it is critical for us to understand our customers and competitors,&#8221; says Curtis Corl, Vice President of Dollar Tree Stores.  &#8220;With Position2 Brand Monitor, we listen to customer responses to in-store and on-line events, and segment them across key regions and demographics.  We utilize the integrated engagement capabilities to build our social media presence.  My team is impressed with Brand Monitor&#8217;s easy ability to listen to thousands of social media conversations and Position2&#8217;s highly responsive support team.&#8221;</p>
<h2>Applications of Brand Monitor&trade;</h2>
<p>Position2 customers currently use Brand Monitor&trade; for marketing, customer service, competition tracking, research and brand reputation management.</p>
<p><strong>For Marketing:</strong> Marketers can track conversations about their brands on social media, giving them a good understanding of how the market is reacting to their latest campaigns. Leads can be discovered by identifying intent in social media conversations. Social media conversations with negative sentiment can be easily identified and responded to, dramatically helping with brand reputation management. Most of Position2 customers use Brand Monitor&trade; for marketing applications.</p>
<p><strong>For Customer Service:</strong> Companies can easily track what issues their customers are facing and complaining about on social media, respond to those customers using the built-in engagement tools and gauge their responses to public announcements.  </p>
<p><strong>For Competitive Intelligence:</strong> Companies can track their competition’s latest activities online easily, measure and analyze reactions to their products and services, and even identify business opportunities that can be tapped into.</p>
<h2>Brand Monitor&trade; Editions &#8211; Comparison</h2>
<table width="650" border="0" cellpadding="0" cellspacing="0" style="padding: 0px 5px 0px 5px; background: url('http://blogs.position2.com/imguploads/2011/12/edition-table-bg.png') no-repeat scroll center top transparent">
<tr>
<td width="130" height="40" align="center" valign="bottom" style="padding: 5px; font-size: 14px; font-weight: bold; text-transform: uppercase;">
		Features
	</td>
<td width="130" height="40" align="center" valign="middle" style="padding: 5px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/free-social-media-monitoring/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Sign Up for the Brand Monitor&trade; Basic Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/spacer.gif" width="100" height="40" border="0" alt="Sign Up for the Brand Monitor&trade; Basic Edition" /></a>
	</td>
<td width="130" height="40" align="center" valign="middle" style="padding: 5px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/social-media-monitoring-standard-edition/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Sign Up for the Brand Monitor&trade; Standard Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/spacer.gif" width="100" height="40" border="0" alt="Sign Up for the Brand Monitor&trade; Standard Edition" /></a>
	</td>
<td width="130" height="40" align="center" valign="middle" style="padding: 5px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/social-media-monitoring-professional-edition/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Sign Up for the Brand Monitor&trade; Professional Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/spacer.gif" width="100" height="40" border="0" alt="Sign Up for the Brand Monitor&trade; Professional Edition" /></a>
	</td>
<td width="130" height="40" align="center" valign="middle" style="padding: 5px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/social-media-monitoring-enterprise-edition/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Contact Us for the Brand Monitor&trade; Enterprise Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/spacer.gif" width="100" height="40" border="0" alt="Contact Us for the Brand Monitor&trade; Enterprise Edition" /></a>
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 11px; font-weight: bold;">
		Pricing<br />Per Month
	</td>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/basic-pricing.png" width="100" height="45" border="0" alt="Free" title="Free" />
	</td>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/standard-pricing.png" width="100" height="45" border="0" alt="$49 per month" title="$49 per month" />
	</td>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/professional-pricing.png" width="100" height="45" border="0" alt="$149 per month" title="$149 per month" />
	</td>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/enterprise-pricing.png" width="100" height="45" border="0" alt="Custom pricing" title="Custom pricing" />
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 11px; font-weight: bold;">
		Search Topics <a id="HelpToolTip" onMouseover="ddrivetip('The number of searches that can be set up in each edition', '#fffeb2')" onMouseout="hideddrivetip()"><img src="http://blogs.position2.com/imguploads/2011/12/help.png" border="0" width="11" height="11" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		2 search topics
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		4 search topics
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		6 search topics
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		20 search topics
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding:  5px; border-bottom: solid 1px #d5d6d7; font-size: 11px; font-weight: bold;">
		Data Limits <a id="HelpToolTip" onMouseover="ddrivetip('Total number of posts per month, excluding posts from Twitter profile accounts and Facebook pages.', '#fffeb2')" onMouseout="hideddrivetip()"><img src="http://blogs.position2.com/imguploads/2011/12/help.png" border="0" width="11" height="11" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		12,000 posts per month
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		36,000 posts per month
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		108,000 posts per month
	</td>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		Unlimited posts per month
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding:  5px; border-bottom: solid 1px #d5d6d7; font-size: 11px; font-weight: bold;">
		Data Sources <a id="HelpToolTip" onMouseover="ddrivetip('Position&sup2; Brand Monitor&trade; indexes posts from millions of data sources.', '#fffeb2')" onMouseout="hideddrivetip()"><img src="http://blogs.position2.com/imguploads/2011/12/help.png" border="0" width="11" height="11" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/data-souces.png" width="66" height="35" border="0" alt="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" title="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" />
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/data-souces.png" width="66" height="35" border="0" alt="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" title="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" />
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/data-souces.png" width="66" height="35" border="0" alt="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" title="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" />
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/data-souces.png" width="66" height="35" border="0" alt="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" title="Twitter, Facebook, Blogs, Q and A, Social Videos, Reviews, Forums, News" /><br />
		+ (Custom Sources)
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding:  5px; border-bottom: solid 1px #d5d6d7; font-size: 11px; font-weight: bold;">
		No. of Users <a id="HelpToolTip" onMouseover="ddrivetip('Total number of users per account.', '#fffeb2')" onMouseout="hideddrivetip()"><img src="http://blogs.position2.com/imguploads/2011/12/help.png" border="0" width="11" height="11" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		1
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		2
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		5
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		10+
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 11px; font-weight: bold;">
		Social Profiles <a id="HelpToolTip" onMouseover="ddrivetip('Manage your social networking accounts. Follow, engage and update your social timeline without leaving Brand Monitor&trade;.', '#fffeb2')" onMouseout="hideddrivetip()"><img src="http://blogs.position2.com/imguploads/2011/12/help.png" border="0" width="11" height="11" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/social-profile-twitter.png" width="40" height="30" border="0" alt="Twitter (Basic)" title="Twitter (Basic)" />
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/social-profile-twitter-firehose.png" width="40" height="30" border="0" alt="Twitter (Firehose)" title="Twitter (Firehose)" /><img src="http://blogs.position2.com/imguploads/2011/12/social-profile-facebook.png" width="40" height="30" border="0" alt="Facebook" title="Facebook" />
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px; border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/social-profile-twitter-firehose.png" width="40" height="30" border="0" alt="Twitter (Firehose)" title="Twitter (Firehose)" /><img src="http://blogs.position2.com/imguploads/2011/12/social-profile-facebook.png" width="40" height="30" border="0" alt="Facebook" title="Facebook" />
	</td>
<td width="130" align="center" valign="middle" style="border-bottom: solid 1px #d5d6d7; font-size: 10px;">
		<img src="http://blogs.position2.com/imguploads/2011/12/social-profile-twitter-firehose.png" width="40" height="30" border="0" alt="Twitter (Firehose)" title="Twitter (Firehose)" /><img src="http://blogs.position2.com/imguploads/2011/12/social-profile-facebook.png" width="40" height="30" border="0" alt="Facebook" title="Facebook" /><img src="http://blogs.position2.com/imguploads/2011/12/social-profile-linkedin.png" width="40" height="30" border="0" alt="LinkedIn" title="LinkedIn" />
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding:  5px; font-size: 11px; font-weight: bold;">
		Reports <a id="HelpToolTip" onMouseover="ddrivetip('Brand Monitor&trade; provides data-driven analysis reports on each search topic. These are the main report categories.', '#fffeb2')" onMouseout="hideddrivetip()"><img src="http://blogs.position2.com/imguploads/2011/12/help.png" border="0" width="11" height="11" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding:  5px; font-size: 10px;">
		Basic
	</td>
<td width="130" align="center" valign="middle" style="padding:  5px; font-size: 10px;">
		Advanced, Export to CSV<br />and Excel
	</td>
<td width="130" align="center" valign="middle" style="padding:  5px; font-size: 10px;">
		Comprehensive, Export to CSV<br />and Excel
	</td>
<td width="130" align="center" valign="middle" style="padding:  5px; font-size: 10px;">
		Comprehensive, Export to CSV<br />and Excel. Custom Reports.
	</td>
</tr>
<tr>
<td width="130" align="center" valign="middle" style="padding: 5px; font-size: 11px; font-weight: bold;">
		&nbsp;
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px 5px 40px 5px; font-size: 10px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/free-social-media-monitoring/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Sign Up for the Brand Monitor&trade; Basic Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/basic-signup.png" width="80" height="31" border="0" alt="Sign Up for the Brand Monitor&trade; Basic Edition" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px 5px 40px 5px; font-size: 10px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/social-media-monitoring-standard-edition/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Sign Up for the Brand Monitor&trade; Standard Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/standard-signup.png" width="80" height="31" border="0" alt="Sign Up for the Brand Monitor&trade; Standard Edition" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px 5px 40px 5px; font-size: 10px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/social-media-monitoring-professional-edition/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Sign Up for the Brand Monitor&trade; Professional Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/professional-signup.png" width="80" height="31" border="0" alt="Sign Up for the Brand Monitor&trade; Professional Edition" /></a>
	</td>
<td width="130" align="center" valign="middle" style="padding: 5px 5px 40px 5px; font-size: 10px;">
		<a href="http://brandmonitor.position2.com/get-brand-monitor/social-media-monitoring-enterprise-edition/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  title="Contact Us for the Brand Monitor&trade; Enterprise Edition" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/enterprise-signup.png" width="80" height="31" border="0" alt="Contact Us for the Brand Monitor&trade; Enterprise Edition" /></a>
	</td>
</tr>
</table>
<p>To learn more about the differences in Brand Monitor&trade; Editions, see a <a href="http://brandmonitor.position2.com/get-brand-monitor/compare-pricing-and-editions/"  rel="nofollow">detailed comparison of features</a>.</p>
<h2>About Position&sup2;</h2>
<p>Position2 is an Accel-backed company that delivers continuous growth for its customers through high performance search &#038; social media marketing. Position&sup2; was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. </p>
<p>The team includes over a 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. Position&sup2; also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising. </p>
<p>Position&sup2;’s flagship product is Position&sup2; Brand Monitor&trade;, a platform that allows users to listen, discover and engage with social media conversations in real time. Brand Monitor&trade; is available in 4 editions, ranging from a free edition to a customizable Enterprise edition, from<br />
 <a href="http://brandmonitor.position2.com/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  rel="nofollow">http://brandmonitor.position2.com</a></p>
<h2>Contact Information</h2>
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="50%" align="left" valign="top">
			Zubin Tavaria<br />
			Director &#8211; Marketing<br />
			Position&sup2;, Inc.<br />
			Email: <a href="mailto:mediarelations@position2.com">mediarelations@position2.com</a><br />
			Web: <a href="http://brandmonitor.position2.com/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  rel="nofollow">http://brandmonitor.position2.com</a><br />
			<br />
			<a href="http://brandmonitor.position2.com/resources/downloads-and-screenshots/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease"  rel="nofollow">Media Downloads</a>
		</td>
<td width="50%" align="left" valign="top">
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="100%" colspan="4" align="left">
						Join the Conversation!
					</td>
</tr>
<tr>
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					</td>
<td width="35%" align="left" valign="middle">
						<a href="http://blogs.position2.com/?utm_source=position2blog&#038;utm_medium=webvisit&#038;utm_campaign=pressrelease" >Position&sup2; Blog</a>
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						<a href="http://twitter.com/position2"  rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/twitter.png" width="40" height="40" border="0" /></a>
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						<a href="http://twitter.com/position2"  rel="nofollow">Twitter</a>
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						<a href="http://www.facebook.com/pages/Position2-Inc/67774369514"  rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/12/facebook.png" width="40" height="40" border="0" /></a>
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						<a href="http://www.facebook.com/pages/Position2-Inc/67774369514"  rel="nofollow">Facebook</a>
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						<a href="http://www.linkedin.com/companies/60223"  rel="nofollow">LinkedIn</a>
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</table>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/managing-social-media-burnout"  title="Managing Social Media Burnout">Managing Social Media Burnout</a> (0)</li><li><a href="http://blogs.position2.com/what-influences-buying-decisions-in-social-media"  title="What Influences Buying Decisions in #Social Media?">What Influences Buying Decisions in #Social Media?</a> (0)</li><li><a href="http://blogs.position2.com/the-influence-of-social-media-on-online-retail-socialmedia-retail"  title="The Influence of Social Media on Online Retail #SocialMedia #Retail">The Influence of Social Media on Online Retail #SocialMedia #Retail</a> (2)</li></ul>]]></content:encoded>
			<wfw:commentRss>http://blogs.position2.com/position2-releases-the-first-free-social-media-monitoring-product-for-enterprises/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>#Webinar: Email + Facebook + Twitter: Connecting the Dots to ROI</title>
		<link>http://blogs.position2.com/webinar-email-facebook-twitter-connecting-the-dots-to-roi</link>
		<comments>http://blogs.position2.com/webinar-email-facebook-twitter-connecting-the-dots-to-roi#comments</comments>
		<pubDate>Tue, 15 Nov 2011 11:14:34 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Connecting the Dots]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Lyris]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Target Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[webcast]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=3275</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/webinar-email-facebook-twitter-connecting-the-dots-to-roi"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/03/register.png" class="alignleft wp-post-image tfe" alt="Click here to register!" title="" border="0" /></a>			
				
			
		
Email + Facebook + Twitter: Connecting the Dots to ROI

Free, Live Webinar &#124; November 17 2011 &#8211; 02:00 PM ET/11:00 AM PT.

As a modern marketer on the front lines, you&#8217;re charged with engaging customers and prospects to deliver value and drive revenue. With the explosion of digital channels &#8211; from Email to Facebook to Twitter [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="padding-top:10px; margin-right:10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.position2.com%2Fwebinar-email-facebook-twitter-connecting-the-dots-to-roi"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.position2.com%2Fwebinar-email-facebook-twitter-connecting-the-dots-to-roi&amp;source=position2&amp;style=compact&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
		</div>
<p><em>Email + Facebook + Twitter: Connecting the Dots to ROI</em><br />
<br />
<strong>Free, Live Webinar | November 17 2011 &#8211; 02:00 PM ET/11:00 AM PT.</strong><br />
<br />
As a modern marketer on the front lines, you&#8217;re charged with engaging customers and prospects to deliver value and drive revenue. With the explosion of digital channels &#8211; from Email to Facebook to Twitter &#8211; it&#8217;s become even more challenging to reach this audience in a powerful, relevant and compelling way.<br />
<br />
Join us for an enlightening conversation with Position&sup2; CEO Rajiv Parikh and Lyris SVP of Marketing Tina Stewart on how modern marketers use the latest and greatest tools and strategies to plan, execute and achieve effective cross-channel marketing.<br />
<br />
Learn how to:</p>
<ul>
<li>Gain social and email marketing intelligence </li>
<p><a href="http://event.on24.com/r.htm?e=364964&#038;s=1&#038;k=BE2DF7E582190189970B8B27456D7922&#038;partnerref=RP"  target="_blank" rel="nofollow" title="Click here to register!"><img src="http://blogs.position2.com/imguploads/2011/03/register.png" alt="Click here to register!" width="216" height="39" class="alignright" border="0" /></a></p>
<li>Create a holistic digital marketing plan </li>
<p></p>
<li>Define, track and drive Key Performance Indicators (KPIs) </li>
<p></p>
<li>Promote and protect your brand reputation </li>
<p></p>
<li>Leverage insights from real-world success stories </li>
</ul>
<p>As a special bonus, all attendees will receive a free copy of the Lyris Guide, <strong>Email + Facebook + Twitter: Drive Revenue through Cross-Channel Marketing</strong>. This guide provides tips and techniques for leveraging cross-channel marketing to deliver value and drive revenue.</p>
<h2>Speakers</h2>
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="15%" align="left" valign="middle">
<img src="http://blogs.position2.com/imguploads/2011/11/rajiv-parikh.png" alt="Rajiv Parikh" title="Rajiv Parikh" width="56" height="69" class="aligncenter" border="0" />
		</td>
</td>
<td width="35%" align="left" valign="middle">
<h3>Rajiv Parikh,</h3>
<p>			CEO, Position&sup2;
		</td>
<td width="15%" align="left" valign="middle">
<img src="http://blogs.position2.com/imguploads/2011/11/tina-stewart.png" alt="Tina Stewart" title="Tina Stewart" width="56" height="69" class="aligncenter" border="0" />
		</td>
<td width="35%" align="left" valign="middle">
<h3>Tina Stewart,</h3>
<p>			SVP of Marketing, Lyris, Inc.
		</td>
</tr>
<tr>
<td colspan="4" width="100%">
<h2>About Position&sup2;</h2>
</td>
</tr>
<tr>
<td width="100%" colspan="4">
			Position&sup2; is a Search and Social Media Marketing firm that delivers continuous growth for our clients using our proprietary &#8220;Surround and Intent&#8221; Marketing Methodology. Position&sup2; Brand Monitor&trade; is our flagship product, a real-time social media listening and engagement platform that powers actionable engagement for companies.
		</td>
</tr>
</table>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/best-of-the-week-oct-14-2011"  title="Reactions to Facebook Facelift, Social Media ROI and much more&#8230; | Best of the Week">Reactions to Facebook Facelift, Social Media ROI and much more&#8230; | Best of the Week</a> (0)</li><li><a href="http://blogs.position2.com/best-of-the-week-jan-13-2012"  title="SOPA and Social Media Reactions, Social Customer Service and much more&#8230; | Best of the Week">SOPA and Social Media Reactions, Social Customer Service and much more&#8230; | Best of the Week</a> (0)</li><li><a href="http://blogs.position2.com/best-of-the-week-nov-25-2011"  title="Tips on Sprucing Up Your Social Media Marketing This Holiday Season and more&#8230; | Best of the Week">Tips on Sprucing Up Your Social Media Marketing This Holiday Season and more&#8230; | Best of the Week</a> (0)</li></ul>]]></content:encoded>
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		</item>
		<item>
		<title>Position2&#039;s &quot;SEO Performance Pack&quot;</title>
		<link>http://blogs.position2.com/position2s-seo-performance-pack</link>
		<comments>http://blogs.position2.com/position2s-seo-performance-pack#comments</comments>
		<pubDate>Wed, 12 Oct 2011 03:38:30 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Content optimization]]></category>
		<category><![CDATA[keyword optimization]]></category>
		<category><![CDATA[Offer]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Performance Pack]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=3081</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/position2s-seo-performance-pack"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/07/rank.png" class="alignleft wp-post-image tfe" alt="SEO Performance Pack" title="" border="0" /></a>			
				
			
		
Driving online business sites into the Top 10.

Position&#178;&#8217;s SEO Performance Pack ensures increased traffic, improved rankings and higher visibility – the best way to boost online business. Competitively priced with no set-up fees, the pack guarantees results irrespective of the company&#8217;s size.

Position&#178;&#8217;s SEO Performance Pack is strategically designed to suit precise requirements. Each package features [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="padding-top:10px; margin-right:10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.position2.com%2Fposition2s-seo-performance-pack"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.position2.com%2Fposition2s-seo-performance-pack&amp;source=position2&amp;style=compact&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
		</div>
<p><a href="http://www.position2.com/seo/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=seoperformancepack"  title="SEO Performance Pack" target="_blank" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/07/rank.png" border="0" width="100" height="125" alt="SEO Performance Pack" class="alignright" /></a><strong>Driving online business sites into the Top 10.</strong><br />
<br />
Position&sup2;&#8217;s <a href="http://www.position2.com/seo/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=seoperformancepack"  target="_blank" rel="nofollow">SEO Performance Pack</a> ensures increased traffic, improved rankings and higher visibility – the best way to boost online business. Competitively priced with no set-up fees, the pack guarantees results irrespective of the company&#8217;s size.<br />
<br />
Position&sup2;&#8217;s SEO Performance Pack is strategically designed to suit precise requirements. Each package features different sets of marketing and optimization tactics &#8211; they target specific needs and goals of individual online business sites. The SEO Performance Pack helps multiply online business by generating more leads, traffic and sales. An ongoing, wide-ranging website strategy makes sure that each enterprise benefits from increasing ROI on an ongoing basis.</p>
<p>Position&sup2;&#8217;s SEO Performance Pack comes with certain assurances: a dedicated team for on-page and off-page SEO activities guarantees that most of the chosen keywords improve their ranks. If they don&#8217;t (in the specified timeline) Position&sup2; promises a refund. Position&sup2; also ensures only White Hat SEO techniques that are based on Search Engine Guidelines.</p>
<h2>How Position&sup2;&#8217;s SEO Performance Pack works:</h2>
<h3>An overview:</h3>
<p>Position&sup2;&#8217;s SEO Performance Pack improves a site&#8217;s ranking for relevant keywords, increases market share by fixing bottlenecks that hinder organic traffic, and increases organic traffic and leads through better search engine ranking.</p>
<h3>The Process:</h3>
<ul>
<li><strong>SEO Website Analysis:</strong> A technical audit to make the website search-engine friendly.</li>
<p></p>
<li><strong>In-depth Keyword Analysis:</strong> Identifying the most effective keywords and their variations to target for maximum ROI.</li>
<p></p>
<li><strong>On-page Optimization:</strong> Recommending on-page optimization based on keywords and landing pages.</li>
<p></p>
<li><strong>Content Development:</strong> Creating unique, keyword-balanced content that helps increase rankings.</li>
<p></p>
<li><strong>Off-page Optimization:</strong> Directory submissions, Social Bookmarking, Article Syndication, Classified Ads etc.</li>
</ul>
<p>To learn more about our SEO Performance Pack, visit <a href="http://www.position2.com/seo/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=seoperformancepack"  target="_blank" rel="nofollow">http://www.position2.com/seo</a></p>
<h2>About Position&sup2;</h2>
<p>Position&sup2; is a leading Search and Digital Marketing firm based in the USA and has offices in Palo Alto and Bangalore. It was founded in 2006 with funding from Accel Venture Partners. Position&sup2; works with leading global brands that include Lenovo, Acer, Lyris and growing companies like Freedom Financial and Serious Materials, to name a few. </p>
<p>Position&sup2; was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. The team includes over 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. The Company also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising. </p>
<p>Position&sup2; delivers continuous growth for its customers through the proprietary &#8216;Surround &#038; Intent Marketing&#8217; methodology. The expertise and knowledge it gains from offering services is used to design unique product offerings that fulfill need-gaps.<br />
The Company&#8217;s flagship product is Position&sup2; Brand Monitor™, a platform that allows users to listen, discover and engage with social media conversations in real time. </p>
<p>Position&sup2; is a certified agency with Google, Yahoo and Bing and is also part of the Google AdWords advisory council.</p>
<h3>Contact Information</h3>
<p><strong>Mary Ann Johnson</strong><br />
Marketing Coordinator<br />
Position&sup2;, Inc.<br />
366 Cambridge Avenue<br />
Palo Alto, CA 94306</p>
<p>Phone: 650-618-8900</p>
<p>Email: mediarelations@position2.com<br />
<a href="http://www.position2.com/"  rel="nofollow">http://www.position2.com/</a></p>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/best-of-the-week-dec-02-2011"  title="Dexter Goes Social, Social Media Etiquette and much more&#8230; | Best of the Week">Dexter Goes Social, Social Media Etiquette and much more&#8230; | Best of the Week</a> (0)</li><li><a href="http://blogs.position2.com/best-of-the-week-nov-11-2011"  title="Social Media Trends and the Fashion Industry, Google+ Pages and much more&#8230; | Best of the Week">Social Media Trends and the Fashion Industry, Google+ Pages and much more&#8230; | Best of the Week</a> (0)</li><li><a href="http://blogs.position2.com/best-of-the-week-oct-21-2011"  title="#OccupyWallStreet on Social Media, B2B Social Business Marketing &#038; much more&#8230; | Best of the Week">#OccupyWallStreet on Social Media, B2B Social Business Marketing &#038; much more&#8230; | Best of the Week</a> (0)</li></ul>]]></content:encoded>
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		</item>
		<item>
		<title>Position2&#039;s Digital Marketing Support Services</title>
		<link>http://blogs.position2.com/position2s-digital-marketing-support-services</link>
		<comments>http://blogs.position2.com/position2s-digital-marketing-support-services#comments</comments>
		<pubDate>Mon, 10 Oct 2011 10:32:18 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Creative Services]]></category>
		<category><![CDATA[digital marketing services]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Marketing]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=2873</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/position2s-digital-marketing-support-services"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/08/dms.png" class="alignleft wp-post-image tfe" alt="Digital Marketing Support Services" title="" border="0" /></a>			
				
			
		
Palo Alto, CA, October 10, 2011: Position&#178; Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers.

Who is this Service for and Why Does it Matter?

This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="padding-top:10px; margin-right:10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.position2.com%2Fposition2s-digital-marketing-support-services"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.position2.com%2Fposition2s-digital-marketing-support-services&amp;source=position2&amp;style=compact&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
		</div>
<p><a href="http://www.position2.com/dms/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=digitalmarketing"  title="Digital Marketing Support Services" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/08/dms.png" border="0" width="100" height="125" alt="Digital Marketing Support Services" class="alignright" /></a>Palo Alto, CA, October 10, 2011: Position&sup2; Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers.<br />
<br />
<span style="font-size: 14px; font-weight:bold;">Who is this Service for and Why Does it Matter?</span><br />
<br />
This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all.<br />
<br />
Position&sup2;&#8217;s Digital Marketing Support now takes away the pain of multiple briefs and coordination related inefficiencies. With end-to-end capabilities in digital marketing and a team that is committed to delivering 100% all the time &#8211; the Position&sup2; team can take care of all digital marketing support requirements. Position&sup2; has processes and systems in place to deliver quality assets in quick time. </p>
<h3>What does the Digital Marketing Support service cover?</h3>
<ul>
<li><strong>Creative Services:</strong> The design team leverages the interactive nature of the web to create highly immersive pieces of communication that are memorable, build brands and get results. It includes the design of attention grabbing custom email templates, flash presentations, attractive web banners and high performance landing pages, microsites &#038; websites.</li>
<li><strong>Media Services:</strong> The Position&sup2; media team identifies the optimal mix of media vehicles for target audiences. Leveraging strong media partnerships, the team ensures the best value for the budget.</li>
<li><strong>Email Services:</strong> End-to-end Email Campaign Management service assists in every step. From defining objectives, identifying lists, data cleansing/management and designing assets, to choosing delivery platforms, rigorous testing, regular monitoring, and continuous optimization with consolidated reporting.</li>
<li><strong>Analytics &#038; Reporting Services:</strong> The services includes auditing, implementing tools and processes for measuring campaign outcomes and building custom dashboards and reports for actionable insights.</li>
</ul>
<p>To learn more about Digital Marketing Support Services, please visit <a href="http://www.position2.com/dms/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=digitalmarketing"  target="_blank" rel="nofollow">http://www.position2.com/dms/</a></p>
<h3>About Position&sup2;</h3>
<p>Position&sup2; is a leading Search &#038; Social Media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround &#038; Intent Marketing&#8217; methodology. Position&sup2; leverages the expertise and knowledge it gains from offering services to design unique product offerings that fulfill need gaps. Position&sup2; works with leading global brands that include Lenovo, Acer, Lyris and growing companies like Freedom Financial and Serious Materials, to name a few. </p>
<p>Position&sup2; was founded in 2006 with funding from Accel Venture Partners, and has offices in Palo Alto, Bangalore and Mumbai. Position&sup2; is a certified agency with Google, Yahoo, Bing and is also part of the Google Adwords advisory council.</p>
<p>Position&sup2;&#8217;s flagship product is Position&sup2; Brand Monitor&trade;, a platform that allows users to listen, discover and engage with social media conversations in real time. </p>
<p>Position&sup2; was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. The team includes over a 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. Position&sup2; also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising. </p>
<h3>Contact Information</h3>
<p><strong>Mary Ann Johnson</strong><br />
Marketing Coordinator<br />
Position&sup2;, Inc.<br />
366 Cambridge Avenue<br />
Palo Alto, CA 94306</p>
<p>Phone: 650-618-8900</p>
<p>Email: mediarelations@position2.com<br />
<a href="http://www.position2.com/"  rel="nofollow">http://www.position2.com/</a></p>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/segmenting-traffic-based-on-user-intent-using-google-analytics-advanced-segmentation"  title="Segmenting Traffic Based On User Intent: Using Google Analytics&#8217; &#8220;Advanced Segmentation&#8221;">Segmenting Traffic Based On User Intent: Using Google Analytics&#8217; &#8220;Advanced Segmentation&#8221;</a> (1)</li><li><a href="http://blogs.position2.com/best-of-the-week-nov-11-2011"  title="Social Media Trends and the Fashion Industry, Google+ Pages and much more&#8230; | Best of the Week">Social Media Trends and the Fashion Industry, Google+ Pages and much more&#8230; | Best of the Week</a> (0)</li><li><a href="http://blogs.position2.com/position2-launches-performance-leads-a-new-lead-generation-package-for-b2b-companies"  title="Position2 Launches &#8220;Performance Leads&#8221; &#8211; A New Lead Generation Package for B2B Companies">Position2 Launches &#8220;Performance Leads&#8221; &#8211; A New Lead Generation Package for B2B Companies</a> (0)</li></ul>]]></content:encoded>
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		<title>Position2 Launches &quot;Performance Leads&quot; &#8211; A New Lead Generation Package for B2B Companies</title>
		<link>http://blogs.position2.com/position2-launches-performance-leads-a-new-lead-generation-package-for-b2b-companies</link>
		<comments>http://blogs.position2.com/position2-launches-performance-leads-a-new-lead-generation-package-for-b2b-companies#comments</comments>
		<pubDate>Fri, 05 Aug 2011 12:37:20 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[digital marketing services]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[performance leads]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=2761</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/position2-launches-performance-leads-a-new-lead-generation-package-for-b2b-companies"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/08/b2b-special-offer.png" class="alignleft wp-post-image tfe" alt="Position2 Launches Performance Leads" title="Position2 Launches Performance Leads" border="0" /></a>			
				
			
		
Palo Alto, CA, August 5, 2011: Position&#178;, a US based provider of Search and Digital Marketing services, has launched &#8220;Performance Leads&#8482;&#8221; ,a performance based lead generation package targeted at B2B companies.

Who is this product for and why does it matter?

This product is specially customized for B2B companies who need a holistic view of their lead [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="padding-top:10px; margin-right:10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.position2.com%2Fposition2-launches-performance-leads-a-new-lead-generation-package-for-b2b-companies"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.position2.com%2Fposition2-launches-performance-leads-a-new-lead-generation-package-for-b2b-companies&amp;source=position2&amp;style=compact&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
		</div>
<p><a href="http://www.position2.com/b2b/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=b2boffer"  target="_blank" rel="nofollow"><img src="http://blogs.position2.com/imguploads/2011/08/b2b-special-offer.png" alt="Position2 Launches Performance Leads" title="Position2 Launches Performance Leads" width="186" height="60" class="alignright" border="0" /></a>Palo Alto, CA, August 5, 2011: Position&sup2;, a US based provider of Search and Digital Marketing services, has launched &#8220;<a href="http://www.position2.com/b2b/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=b2boffer"  target="_blank" rel="nofollow">Performance Leads&trade;</a>&#8221; ,a performance based lead generation package targeted at B2B companies.<br />
<br />
<span style="font-size: 14px; font-weight:bold;">Who is this product for and why does it matter?</span><br />
<br />
This product is specially customized for B2B companies who need a holistic view of their lead generation planning and execution &#8211; from strategy, messaging and media planning to creative, email marketing and pay-per-click advertising.<br />
<br />
Most B2B companies use a combination of agencies and/or lead generation vendors to generate leads. Agencies invest time and effort to understand the company and typically offer an end-to-end service that includes strategy and creative services, along with search, media &#038; email marketing. Most agencies work on retainers or a percentage of the media spend, which may not be an accurate campaign performance indicator.  </p>
<p>Lead generation vendors typically leverage assets that B2B companies produce &#8211; like whitepapers and eBooks, to collect leads. These are engagements on a cost-per-lead model. The challenges here are usually the quality of leads and also the need for a structured re-marketing program that helps move these leads through the funnel.</p>
<p>Position&sup2;&#8217;s <a href="http://www.position2.com/b2b/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=b2boffer"  target="_blank" rel="nofollow">Performance Leads&trade;</a> package brings in the advantages of both these approaches &#8211; A custom program managed like an agency, and a pay-per-lead model like most lead generation networks. This gives clients the depth of an agency relationship with the pay-for-performance guarantee of a lead generation network. All at zero risk.</p>
<h3>What does Performance Leads&trade; comprise of?</h3>
<ul>
<li><strong>Lead Generation Framework</strong>: Each client gets a completely customized program designed around a proprietary framework that generates &#8220;Reach&#8221; at the right places and builds &#8220;Influence&#8221; to help with lead conversion. A recent Marketing Sherpa post puts website, search &#038; email as contributing to 80% of all leads generated. Position&sup2;&#8217;s package covers all of these channels.</li>
<li><strong>Creative Services</strong>: The Performance Leads&trade; package includes the design of attention grabbing custom email templates, attractive web banners and high performance landing pages.</li>
<li><strong>Media buying, Email and Search Engine Marketing</strong>: Performance Leads&trade; also includes pay-per-click (PPC) campaigns across Google, Yahoo/Bing and networks like Business.com. Email marketing programs, media planning and buying, and in some instances, even consolidated buys across lead generation vendors.</li>
</ul>
<p>The entire sales and delivery experience is limited to filling a short form and an agreement on price &#038; volume of leads. The program is planned and launched within 2 weeks and Position&sup2;&#8217;s clients get an online dashboard that lists all their incoming leads. Clients pay only for leads delivered.</p>
<p>To learn more about Performance Leads&trade;, please visit <a href="http://www.position2.com/b2b/?utm_source=pressrelease&#038;utm_medium=webvisit&#038;utm_campaign=b2boffer"  target="_blank" rel="nofollow">http://www.position2.com/b2b/</a></p>
<h3>About Position&sup2;</h3>
<p>Position&sup2; is a leading Search &#038; Social Media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround &#038; Intent Marketing&#8217; methodology. Position&sup2; leverages the expertise and knowledge it gains from offering services to design unique product offerings that fulfill need gaps. Position&sup2; works with leading global brands that include Lenovo, Acer, Lyris and growing companies like Freedom Financial and Serious Materials, to name a few. </p>
<p>Position&sup2; was founded in 2006 with funding from Accel Venture Partners, and has offices in Palo Alto, Bangalore and Mumbai. Position&sup2; is a certified agency with Google, Yahoo, Bing and is also part of the Google Adwords advisory council.</p>
<p>Position&sup2;&#8217;s flagship product is Position&sup2; Brand Monitor&trade;, a platform that allows users to listen, discover and engage with social media conversations in real time. </p>
<p>Position&sup2; was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. The team includes over a 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. Position&sup2; also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising. </p>
<h3>Contact Information</h3>
<p><strong>Mary Ann Johnson</strong><br />
Marketing Coordinator<br />
Position&sup2;, Inc.<br />
366 Cambridge Avenue<br />
Palo Alto, CA 94306</p>
<p>Phone: 650-618-8900</p>
<p>Email: mediarelations@position2.com<br />
<a href="http://www.position2.com/"  rel="nofollow">http://www.position2.com/</a></p>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/best-of-the-week-oct-21-2011"  title="#OccupyWallStreet on Social Media, B2B Social Business Marketing &#038; much more&#8230; | Best of the Week">#OccupyWallStreet on Social Media, B2B Social Business Marketing &#038; much more&#8230; | Best of the Week</a> (0)</li><li><a href="http://blogs.position2.com/position2s-digital-marketing-support-services"  title="Position2&#8217;s Digital Marketing Support Services">Position2&#8217;s Digital Marketing Support Services</a> (0)</li><li><a href="http://blogs.position2.com/best-of-the-week-jun-17-2011"  title="#Social Media For #B2B Companies, Customer Service on Twitter and much more&#8230; | Best of the Week">#Social Media For #B2B Companies, Customer Service on Twitter and much more&#8230; | Best of the Week</a> (0)</li></ul>]]></content:encoded>
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		<title>#Webinar: How To Avoid Social Media Marketing Mayhem #ClickZ #SESNY</title>
		<link>http://blogs.position2.com/webinar-how-to-avoid-social-media-marketing-mayhem-clickz-sesny</link>
		<comments>http://blogs.position2.com/webinar-how-to-avoid-social-media-marketing-mayhem-clickz-sesny#comments</comments>
		<pubDate>Wed, 23 Mar 2011 08:38:46 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Brand Monitor]]></category>
		<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand monitoring]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[search engine watch]]></category>
		<category><![CDATA[ses]]></category>
		<category><![CDATA[webcast]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=1990</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/webinar-how-to-avoid-social-media-marketing-mayhem-clickz-sesny"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/03/register.png" class="alignleft wp-post-image tfe" alt="Click here to register!" title="" border="0" /></a>			
				
			
		
What Today&#8217;s Marketers Must Know.

Free, Live Webinar &#124; March 30 2011 &#8211; 10:00 AM PDT.

If your company is one of the 82% without a clearly defined social media strategy, this webinar is for you.

Even five years ago, CMOs believed it was their job to manage their brands. Today&#8217;s smartest marketers understand that the landscape has [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="padding-top:10px; margin-right:10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.position2.com%2Fwebinar-how-to-avoid-social-media-marketing-mayhem-clickz-sesny"><br />
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			</a>
		</div>
<p><em>What Today&#8217;s Marketers Must Know.</em><br />
<br />
<strong>Free, Live Webinar | March 30 2011 &#8211; 10:00 AM PDT.</strong><br />
<br />
If your company is one of the 82% without a clearly defined social media strategy, this <a href="http://event.on24.com/r.htm?e=295276&#038;s=1&#038;k=374E95B9322459F8107DD8B96ACA24CA&#038;partnerref=0011"  target="_blank" rel="nofollow" title="Click here to register!">webinar</a> is for you.<br />
<br />
Even five years ago, CMOs believed it was their job to manage their brands. Today&#8217;s smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it&#8217;s happening, when.<br />
<br />
In this webinar, Position&sup2;&#8217;s CEO Rajiv Parikh will share the keys to social media success:<br />
</p>
<ul>
<li>Clearly define what success looks like and codify your KPIs</li>
<li>Create a comprehensive list of keywords and search terms</li>
<p><a href="http://event.on24.com/r.htm?e=295276&#038;s=1&#038;k=374E95B9322459F8107DD8B96ACA24CA&#038;partnerref=0011"  target="_blank" rel="nofollow" title="Click here to register!"><img src="http://blogs.position2.com/imguploads/2011/03/register.png" alt="Click here to register!" width="216" height="39" class="alignright" border="0" /></a></p>
<li>Adopt a proactive discover and engage strategy to put you at the heart of any conversation taking place about your brand-using the best algorithms and the best people</li>
<li>Integrate social media into your multi-channel marketing strategy</li>
<li>Accurately track the reach and results of your social marketing efforts</li>
</ul>
<p>Finally, you&#8217;ll learn first hand how one major US B2C brand has leveraged social media to increase customer engagement and build market share. And bring your questions. This is an interactive event.</p>
<p><img src="http://blogs.position2.com/imguploads/2011/03/rajiv-parikh.jpg" alt="Rajiv Parikh, Position&sup2;&#039;s CEO" title="Rajiv Parikh, Position&sup2;&#039;s CEO" width="80" height="94" class="alignleft" border="0" /></p>
<h3>About the Presenter: Rajiv Parikh, CEO Position&sup2;</h3>
<p>Rajiv founded Position&sup2; as a search and social media firm in 2006. His belief in the power of social media to change the relationship between consumers and brands led him to create the next generation social media engagement platform at Position&sup2;. </p>
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tr>
<td colspan="2" width="100%">
<h3>About Position&sup2;</h3>
</td>
</tr>
<tr>
<td width="50%">
			Position&sup2; is a Search and Social Media Marketing firm that delivers continuous growth for our clients using our proprietary &#8220;Surround and Intent&#8221; Marketing Methodology. Position&sup2; Brand Monitor&trade; is our flagship product, a real-time social media listening and engagement platform that powers actionable engagement for companies.
		</td>
<td width="50%" align="right">
			In Partnership with SearchEngineWatch.com<br />
			<img src="http://blogs.position2.com/imguploads/2011/03/search-engine-watch-logo.jpg" alt="Brought to you by ClickZ.com and SearchEngineWatch.com" title="Brought to you by ClickZ.com and SearchEngineWatch.com" width="250" height="41" class="alignnone" />
		</td>
</tr>
</table>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/webinar-email-facebook-twitter-connecting-the-dots-to-roi"  title="#Webinar: Email + Facebook + Twitter: Connecting the Dots to ROI">#Webinar: Email + Facebook + Twitter: Connecting the Dots to ROI</a> (0)</li><li><a href="http://blogs.position2.com/brand-monitor-product-updates-january-2011"  title="Brand Monitor &#8211; Product Updates &#8211; January 2011">Brand Monitor &#8211; Product Updates &#8211; January 2011</a> (0)</li><li><a href="http://blogs.position2.com/brand-monitor-updates-december-2010"  title="Brand Monitor Updates &#8211; December 2010">Brand Monitor Updates &#8211; December 2010</a> (0)</li></ul>]]></content:encoded>
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		<item>
		<title>Brand Monitor Product Updates &#8211; March 2011</title>
		<link>http://blogs.position2.com/brand-monitor-product-updates-march-2011</link>
		<comments>http://blogs.position2.com/brand-monitor-product-updates-march-2011#comments</comments>
		<pubDate>Wed, 09 Mar 2011 07:44:38 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Brand Monitor]]></category>
		<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[email update]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[UI tweak]]></category>
		<category><![CDATA[user management]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=1934</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/brand-monitor-product-updates-march-2011"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/03/advanced-user-management.png" class="alignleft wp-post-image tfe" alt="Advanced User Management System" title="Advanced User Management System" border="0" /></a>			
				
			
		
We&#8217;re delighted to announce a series of new updates to the Brand Monitor&#8482; platform, and to give you a heads-up on some of the exciting features we&#8217;re working on!

Weekly Activity Email and  Enhanced Downloadable Reports

 In addition to your daily email alerts, you can opt-in for &#8220;Weekly Summary&#8221; email alerts. The email alert gives [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="padding-top:10px; margin-right:10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fblogs.position2.com%2Fbrand-monitor-product-updates-march-2011"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fblogs.position2.com%2Fbrand-monitor-product-updates-march-2011&amp;source=position2&amp;style=compact&amp;service=bit.ly" height="61" width="50" /><br />
			</a>
		</div>
<p>We&#8217;re delighted to announce a series of new updates to the Brand Monitor&trade; platform, and to give you a heads-up on some of the exciting features we&#8217;re working on!<br />
<br />
<strong>Weekly Activity Email and  Enhanced Downloadable Reports</strong><br />
<br />
 In addition to your daily email alerts, you can opt-in for &#8220;Weekly Summary&#8221; email alerts. The email alert gives you an overview about your brand activity for the last 7 days. It includes:<br />
 </p>
<ul>
<li>Weekly Buzz.</li>
<li>No. of New Posts.</li>
<li>Brand Sentiment.</li>
<li>Traffic Breakup.</li>
<li>Top 5 Tweets, Blogs posts, News stories and Forum Posts.</li>
</ul>
<p>
		<strong>Enhanced Downloadable Reports</strong><br />
		<br />
		We have included few more graphs to the downloadable excel report:<br />
		</p>
<ul>
<li>Top Country Breakup</li>
<li>Gender Distribution Breakup</li>
<li>Age Group Breakup</li>
</ul>
<p></p>
<table cellpadding="4" cellspacing="0" bgcolor="#99c905"  border="0" width="100%" align="center">
<tr>
<td valign="top" width="50%" bgcolor="#ebffac" style="font-family:'Trebuchet MS', Verdana, Tahoma; font-size:13px; color:#333333; border-bottom: 1px #99c905 solid; border-left: 1px #99c905 solid; border-right: 1px #99c905 solid; border-top: 1px #99c905 solid;">
		<strong>Advanced User Management System</strong>
	</td>
<td valign="top" width="50%" bgcolor="#ebffac" style="font-family:'Trebuchet MS', Verdana, Tahoma; font-size:13px; color:#333333; border-bottom: 1px #99c905 solid; border-right: 1px #99c905 solid; border-top: 1px #99c905 solid;">
		<strong>Download Graphs as Image/PDF files</strong>
	</td>
</tr>
<tr>
<td valign="top" width="50%" bgcolor="#ffffff" style="font-family:'Trebuchet MS', Verdana, Tahoma; font-size:13px; color:#333333;  border-left: 1px #99c905 solid; border-right: 1px #99c905 solid;">
	You now have more control over user access permissions.</p>
<p>	 <img src="http://blogs.position2.com/imguploads/2011/03/advanced-user-management.png" alt="Advanced User Management System" title="Advanced User Management System" width="218" height="224" class="alignnone" border="0" /></p>
<p>The enhanced user management system allows you to:</p>
<ul>
<li>Add/Remove and manage users.</li>
<li>Add/Remove access to search buckets for each user.</li>
<li>Add/Remove users from groups.</li>
</ul>
</td>
<td valign="top" width="50%" bgcolor="#ffffff" style="font-family:'Trebuchet MS', Verdana, Tahoma; font-size:13px; color:#333333; border-right: 1px #99c905 solid;">
	You can now save any of the graphs in Brand Monitor as JPEG, PNG or PDF files. </p>
<p>	 <img src="http://blogs.position2.com/imguploads/2011/03/save-as-image-and-pdf.png" alt="Download Graphs as Image/PDF files" title="Download Graphs as Image/PDF files" width="218" height="224" class="alignnone" border="0" /></p>
<p>This enables you to save each chart with the current data and date range selected. </p>
<p>Now it&#8217;s much easier to use the Brand Monitor charts in your presentations and reports.
	</td>
</tr>
<tr>
<td valign="top" width="50%" bgcolor="#ebffac" style="font-family:'Trebuchet MS', Verdana, Tahoma; font-size:13px; color:#333333; border-bottom: 1px #99c905 solid; border-left: 1px #99c905 solid; border-right: 1px #99c905 solid; border-top: 1px #99c905 solid;" colspan="2">
		<strong>Miscellaneous Updates</strong>
	</td>
</tr>
<tr>
<td valign="top" width="50%" bgcolor="#ffffff" style="font-family:'Trebuchet MS', Verdana, Tahoma; font-size:13px; color:#333333; border-bottom: 1px #99c905 solid; border-left: 1px #99c905 solid; border-right: 1px #99c905 solid;" colspan="2">
	  <img src="http://blogs.position2.com/imguploads/2011/03/new-ui-date-picker.png" alt="UI Update for Date Range Selection" title="UI Update for Date Range Selection" width="218" height="224" class="alignright" border="0" /><strong>UI Update for Date Range Selection</strong></p>
<p>	  It&#8217;s now much easier to select the data range you want &#8211; the date picker user interface has been replaced with an enhanced version.<br />
	  <br />
	  It has both pre-defined ranges and custom date range selector.</p>
<p>	  <strong>Features We&#8217;re Working On [Coming Soon!]</strong><br />
		</p>
<ul>
<li>Stronger workflow integration</li>
<li>An updated and refereshed Brand Monitor UI</li>
</ul>
</td>
</tr>
</table>
<p>
We&#8217;re committed to updating Brand Monitor&trade; every month with new features and capabilities. Try out these new features and <a href="http://brandMonitor&trade;.position2.com/sign_up.php?utm_campaign=brandMonitor&trade;&#038;utm_medium=webvisit&#038;utm_source=blogBMv3.6Release"  target="_blank" rel="nofollow">let us know</a> if you have any suggestions for us!</p>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/position2-releases-the-first-free-social-media-monitoring-product-for-enterprises"  title="Position2 Releases the First Free Social Media Monitoring Product for Enterprises">Position2 Releases the First Free Social Media Monitoring Product for Enterprises</a> (0)</li><li><a href="http://blogs.position2.com/position2s-digital-marketing-support-services"  title="Position2&#8217;s Digital Marketing Support Services">Position2&#8217;s Digital Marketing Support Services</a> (0)</li><li><a href="http://blogs.position2.com/managing-social-media-burnout"  title="Managing Social Media Burnout">Managing Social Media Burnout</a> (0)</li></ul>]]></content:encoded>
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		<title>Showcasing Position² Brand Monitor™ @SMX West, San Jose, CA, March 8-10, 2011</title>
		<link>http://blogs.position2.com/showcasing-position-brand-monitor-smx-west-san-jose-ca-march-8-10-2011</link>
		<comments>http://blogs.position2.com/showcasing-position-brand-monitor-smx-west-san-jose-ca-march-8-10-2011#comments</comments>
		<pubDate>Mon, 07 Mar 2011 10:22:56 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[San Jose Conference and Expo]]></category>
		<category><![CDATA[Search Engine Land]]></category>
		<category><![CDATA[SMX]]></category>
		<category><![CDATA[Social Media Strategies Conference]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=1907</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/showcasing-position-brand-monitor-smx-west-san-jose-ca-march-8-10-2011"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/03/smx-west-showcasing.jpg" class="alignleft wp-post-image tfe" alt="We are exhibiting at SMX West, San Jose, CA, March 8-10 2011" title="" border="0" /></a>			
				
			
		
Position&#178; will be showcasing its cloud based social media monitoring product, Position&#178; Brand Monitor&#8482; at the Search Marketing Expo &#8211; SMX West, San Jose, CA, March 8-10, 2011.
Visit the Position&#178; booth (#424) or attend the theater presentation to win exiting prizes!

Theater Presentation:

Topic: Are You Listening? Managing your &#8216;Social&#8217; Brand &#8211; Engagement and ROI
Speaker: Rajiv Parikh, [...]]]></description>
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<p><a href="http://searchmarketingexpo.com/west/2011/exhibitors"  rel="nofollow" target="_blank" title="We are exhibiting at SMX West, San Jose, CA, March 8-10 2011"><img src="http://blogs.position2.com/imguploads/2011/03/smx-west-showcasing.jpg" alt="We are exhibiting at SMX West, San Jose, CA, March 8-10 2011" width="125" height="125" class="alignright" border="0"/></a>Position&sup2; will be showcasing its cloud based social media monitoring product, <a href="http://brandmonitor.position2.com/index.html?utm_campaign=brandmonitor&#038;utm_medium=webvisit&#038;utm_source=blogsmxevent"  target="_blank" rel="nofollow">Position&sup2; Brand Monitor&trade;</a> at the <a href="http://searchmarketingexpo.com/west/2011/exhibitors"  rel="nofollow" target="_blank" title="We are exhibiting at SMX West, San Jose, CA, March 8-10 2011">Search Marketing Expo &#8211; SMX West, San Jose, CA, March 8-10, 2011</a>.</p>
<p>Visit the Position&sup2; booth (#424) or attend the theater presentation to win exiting prizes!<br />
<br />
<strong>Theater Presentation:</strong><br />
<br />
<img src="http://blogs.position2.com/imguploads/2011/03/rajiv-parikh-ceo-position2-small.png" alt="Rajiv Parikh, Cofounder and CEO, Position&sup2;" title="Rajiv Parikh, Cofounder and CEO, Position&sup2;" width="47" height="70" class="alignleft" border="0" /><strong>Topic:</strong> Are You Listening? <br /><em>Managing your &#8216;Social&#8217; Brand &#8211; Engagement and ROI</em><br />
<strong>Speaker:</strong> Rajiv Parikh, Cofounder and CEO, Position&sup2;<br />
<strong>Date:</strong> March 8 2011<br />
<strong>Time:</strong> 6:40 pm &#8211; 7:00 pm<br />
<strong>Theater:</strong> Theater A</p>
<h2>Position&sup2; Brand Monitor&trade; Overview:</h2>
<p>Position&sup2; Brand Monitor&trade; is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.</p>
<ul>
<li><strong>Listen</strong>: An easy to use, state-of-the-art dashboard that functions as a listening platform for your &#8216;River of News&#8217;. Manage and monitor real-time conversations about your brand and trending topics.</li>
<li><strong>Discover</strong>: Data-rich automated reports with sentiment, geographic and demographic analytics. Actionable insights that allow you to profile your target audience and learn more about existing customer.</li>
<li><strong>Engage</strong>: Engage easily with individuals talking about your brand. Nurture potential sales leads and foster customer relationships by sharing breaking news, posts, comments and relevant information.</li>
</ul>
<h2>About the Event:</h2>
<p>Search Marketing Expo &#8211; SMX &#8211; is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, Sphinn.com, and the Search Marketing Now webcast series.</p>
<p>SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated a generation of search marketers.</p>
<p><strong>Program by</strong>&nbsp;&nbsp;<img src="http://blogs.position2.com/imguploads/2011/03/search-engine-land-logo.png" alt="Search Engine Land" title="Search Engine Land" width="119" height="29" class="alignnone" /><br />
Professional search engine marketers rely on the editors of Search Engine Land.com to keep them up to speed. That same editorial team creates the SMX programs. And for more than 10 years, tens of thousands search marketers have attended SMX programs to keep their edge.</p>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/position-is-proud-to-sponsor-smx-advanced-seattle"  title="Position&sup2; is Proud to Sponsor #SMX Advanced, Seattle">Position&sup2; is Proud to Sponsor #SMX Advanced, Seattle</a> (0)</li><li><a href="http://blogs.position2.com/dma2010-event-summary"  title="#DMA2010 &#8211; Event Summary">#DMA2010 &#8211; Event Summary</a> (0)</li><li><a href="http://blogs.position2.com/position2-at-socialtech2010-and-dma2010-events"  title="Position&sup2; at #SocialTech2010 and #DMA2010 Events">Position&sup2; at #SocialTech2010 and #DMA2010 Events</a> (1)</li></ul>]]></content:encoded>
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		<title>Brand Monitor Product Updates &#8211; January 2011</title>
		<link>http://blogs.position2.com/brand-monitor-product-updates-january-2011</link>
		<comments>http://blogs.position2.com/brand-monitor-product-updates-january-2011#comments</comments>
		<pubDate>Tue, 25 Jan 2011 16:28:57 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Brand Monitor]]></category>
		<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[online brand management]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media measurement]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=1645</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/brand-monitor-product-updates-january-2011"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2011/01/enhanced-reports.png" class="alignleft wp-post-image tfe" alt="Enhanced Daily Alerts, Reports and other Functionality Improvements" title="Enhanced Daily Alerts, Reports and other Functionality Improvements" border="0" /></a>			
				
			
		
We&#8217;re delighted to announce a series of new updates to the Brand Monitor&#8482; platform, and to give you a heads-up on some of the exciting features we&#8217;re working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements


Brand Monitor&#8482; now has a new &#8220;Deep Dive&#8221; section under &#8220;Reports&#8221; which gives you a more detailed media breakup for [...]]]></description>
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<p>We&#8217;re delighted to announce a series of new updates to the Brand Monitor&trade; platform, and to give you a heads-up on some of the exciting features we&#8217;re working on!<br />
<br />
<span style="color:#767575; font-size:18px; font-weight:bold;">Enhanced Daily Alerts, Reports and other Functionality Improvements</span><img src="http://blogs.position2.com/imguploads/2011/01/enhanced-reports.png" alt="Enhanced Daily Alerts, Reports and other Functionality Improvements" title="Enhanced Daily Alerts, Reports and other Functionality Improvements" width="491" height="219" class="alignnone" border="0" /><br />
</p>
<ul>
<li>Brand Monitor&trade; now has a new &#8220;Deep Dive&#8221; section under &#8220;Reports&#8221; which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our &#8220;Deep Dive&#8221; release, we will add advanced filtering functionality here.</li>
<li>Daily email alerts will contain data with a &#8220;high relevance score&#8221;, which means more focused and useful data into your inbox.</li>
<li>You can now set a default relevance score for each search topic.</li>
<li>Brand Monitor now has a new Tag Cloud for each search topic, with new filters for discovering keywords for each media type.</li>
</ul>
<p>
<img src="http://blogs.position2.com/imguploads/2011/01/geography-and-demography-breakup.png" alt="Geographic and Demographic Reach" title="Geographic and Demographic Reach" width="218" height="224" class="alignright" border="0" /><br />
<h2>Geographic and Demographic Reach</h2>
<p>
You can now discover the geographic and demographic reach of each search topic, via the dashboard and report pages.<br />
<br />
The geographic breakup will show you the number of posts accumulated from each country. The demographic breakup has gender and age group graphs. </p>
<ul>
<li>The geographic data is further broken into individual states in USA.</li>
<li>Demographics include an industry breakup for each gender.</li>
</ul>
<p>In phase two, we&#8217;ll be adding in-depth state-wise geographic segregation for more countries and optimizing our charts.<br />
<br />
<img src="http://blogs.position2.com/imguploads/2011/01/linkedin-integration.png" alt="LinkedIn Integration" title="LinkedIn Integration" width="218" height="224" class="alignleft" border="0" /><br />
<h2>LinkedIn Integration</h2>
<p>
Similar to <a href="http://blogs.position2.com/brand-monitor-updates-december-2010"  target="_blank">Facebook integration</a> now you can manage your LinkedIn profile via Brand Monitor&trade;.<br />
<br />
After adding your LinkedIn account you can see your connections’ status messages, application updates, profile changes, group activities and Q&#038;A posts.<br />
</p>
<ul>
<li>Comment or like status messages</li>
<li>Sentiment analysis on status message</li>
<li>Use filters to view specific type of LinkedIn network updates: status message, connection, application, profile update, group activities or Q&#038;A posts.</li>
</ul>
<p><br/><br/><br/></p>
<h2>Features We&#8217;re Working On [Coming Soon!]</h2>
<p></p>
<ul>
<li>Advanced LinkedIn and Facebook Integration</li>
<li>Advanced Geographic and Demographic reports</li>
</ul>
<p>
We&#8217;re committed to updating Brand Monitor&trade; every month with new features and capabilities. Try out these new features and <a href="http://brandMonitor&trade;.position2.com/sign_up.php?utm_campaign=brandMonitor&trade;&#038;utm_medium=webvisit&#038;utm_source=blogBMv3.5Release"  target="_blank" rel="nofollow">let us know</a> if you have any suggestions for us!</p>
<div  class="related_post_title"><br /><hr><strong>Related Posts</strong></div><ul class="related_post"><li><a href="http://blogs.position2.com/brand-monitor-updates-december-2010"  title="Brand Monitor Updates &#8211; December 2010">Brand Monitor Updates &#8211; December 2010</a> (0)</li><li><a href="http://blogs.position2.com/brand-monitor-v3-0-released"  title="Brand Monitor Product Updates">Brand Monitor Product Updates</a> (0)</li><li><a href="http://blogs.position2.com/brand-monitor-v2-0-1-released"  title="Brand Monitor&trade; v2.0.1 Released!">Brand Monitor&trade; v2.0.1 Released!</a> (0)</li></ul>]]></content:encoded>
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		<title>Position2 Launches Free #GoogleAnalytics Implementation Audit Package</title>
		<link>http://blogs.position2.com/position2-launches-free-googleanalytics-implementation-audit-package</link>
		<comments>http://blogs.position2.com/position2-launches-free-googleanalytics-implementation-audit-package#comments</comments>
		<pubDate>Fri, 26 Nov 2010 13:12:13 +0000</pubDate>
		<dc:creator>Team Position²</dc:creator>
				<category><![CDATA[Position2 News]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Audit]]></category>
		<category><![CDATA[clicktracks]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Webtrends]]></category>

		<guid isPermaLink="false">http://blogs.position2.com/?p=1396</guid>
		<description><![CDATA[<a href="http://blogs.position2.com/position2-launches-free-googleanalytics-implementation-audit-package"><br /><br /><br /><img align="left" hspace="0" width="100" src="http://blogs.position2.com/imguploads/2010/11/google-analytics-logo1.png" class="alignleft wp-post-image tfe" alt="Google Analytics Logo" title="Google Analytics Logo" border="0" /></a>			
				
			
		
 Position&#178; is delighted to announce the launch of a one-time free Google Analytics Implementation Audit Package. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes [...]]]></description>
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<p><img src="http://blogs.position2.com/imguploads/2010/11/google-analytics-logo1.png" alt="Google Analytics Logo" title="Google Analytics Logo" width="200" height="52" class="alignleft" /> Position&sup2; is delighted to announce the launch of a one-time <a href="http://www.position2.com/free-web-analytics-audit/?utm_source=PR&#038;utm_medium=blog&#038;utm_campaign=free-ga-audit"  target="_blank" rel="nofollow">free Google Analytics Implementation Audit Package</a>. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes fixes involving advanced configurations.<br />
<br />
Speaking about this package, Divya Krishnan, Manager Analytics Group at Position&sup2; said, &#8220;The need to launch such a package was felt when we realized that every one of our clients for online marketing services needed initial help in setting up Google Analytics either afresh, or in the form of tweaks to ensure data was being collected accurately. This is key for a company to measure ROI on all online marketing initiatives. While Google Analytics is free and easy to install &#8211; one needs to get expert help to really leverage it to the fullest.&#8221;<br />
<br />
<img src="http://blogs.position2.com/imguploads/2010/11/google-analytics-dashboard-thumb1.png" alt="Google Analytics Dashboard - Preview" title="Google Analytics Dashboard - Preview" width="250" height="190" class="alignright" /> According to Vinod Nambiar, Head of Global Delivery at Position&sup2;, &#8220;Our team works across platforms like Google Analytics, Webtrends, Omniture, and Clicktracks. They are well versed with the latest techniques and contribute regularly through articles in this space. Web analytics is a key service that is part of our Marketing Services offering which also include creative production, search and media.&#8221;<br />
<br />
The Google Analytics audit covers code accuracy, multi-domain and sub domain tracking, tracking events and virtual pages and other custom implementations including ecommerce tracking. This service is being launched for a limited time and will be free for the first 25 requests till December 31, 2010.<br />
<br />
To apply, fill up the request form <a href="http://www.position2.com/free-web-analytics-audit/?utm_source=PR&#038;utm_medium=blog&#038;utm_campaign=free-ga-audit"  target="_blank" rel="nofollow">here</a>.</p>
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